Why is Q5 the perfect time to run ads? 🧐 The TL;DR: 🤑 Holiday shoppers want to keep shopping. 🤫 Less competition on ads as larger brands pull back spend. 💅 Customers have more time to spend on self-care and treating themselves. Check out these top tips on making the most of this time and dive deeper here: https://go.fb.me/53ezi2
Meta for Business
Advertising Services
Menlo Park, California 296,404 followers
Making it easier for every person to turn a good idea into a great opportunity.
About us
Meta Business provides the latest news, tips and best practices to help you meet your business goals.
- Website
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http://www.facebook.com/business
External link for Meta for Business
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Menlo Park, California
Updates
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Alex Schultz, Meta CMO, shares his top advice for marketers: take a step back and look at the big picture. 👀 In a recent conversation with Jasmine Enberg, he dives deeper into: The limitations of the "performance marketing" label, how AI has driven Meta's growth, and the shift towards customer-centric marketing. Tune in to the full discussion: https://lnkd.in/eWgdQann
CMO & VP, Analytics Meta, BoD Lindblad, Trustee Wessex Archaeology, Honorary Fellow Magdalene College and member of the Guild of Benefactors Cambridge
Really enjoyed this chat I had with Jasmine Enberg at eMarketer. We talked about how marketers can manage and adapt to the constant change in our industry and how to think about and measure all marketing as performance marketing. Full conversation available from eMarketer https://lnkd.in/gMvB_Yez Meta for Business
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What’s your creator strategy? Comment below 👇 Chief Operating and Marketing Officer, Raina Moskowitz Etsy shares the brand’s approach to working with creators during the holidays with Nicola Mendelsohn CBE. Here’s what we learned: 🎁Creators have a BIG impact on people’s shopping decisions. 🎁Tap into Meta’s creator community and think about adopting an always-on strategy. 🎁Think about curating gift guides with the help of AI! 👯♂️Learn more about working with creators: https://go.fb.me/1dwv7g
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👋 Are you using Advantage+ Shopping Campaigns to find new audiences and target them? If not, keep watching. 👀 Alfred Chehebar, Founder and CEO of ObjectsHQ shares some stats from using Meta AI-enhanced tools! 🤑 60% increase in return on ad spend when using the GenAI Text Generation tool. 🤑 41% decrease in customer acquisition costs when using Advantage+ Shopping Campaigns. 👀 Looking to see similar figures for your own biz? Start here: https://go.fb.me/8k6y03
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Join us LIVE on Facebook at 12:30 EST ! We'll be discussing the world of Gen AI: Text, Image, and Video Generation, answering your top questions and sharing actionable tips to drive sales and growth during the busiest shopping season of the year. RSVP and join us live: https://go.fb.me/ubnbld
Holiday Marketing Made Easy With GenAI
facebook.com
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Wondering what’s cooking for app campaigns? We are rolling out ads system updates for app advertisers to better account for Mobile Measurement Partner (MMP) attributions, which means you may start seeing improved Meta campaign performance in your MMP dashboards. App advertisers can also start testing our products like Incremental Attribution and Conversion Value Rules, to drive the results that you value the most. Learn more about these here: https://go.fb.me/mbdrxw
Campaign Optimization Updates to Improve Advertiser Performance
facebook.com
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“We want to be the best and show that to our clients as well,” said Morten Bie, Managing Director, Obsidian Digital. Obsidian, a digital performance agency based in Denmark, became a Meta Media, Certified Company to elevate its employee talent and remain leaders within a competitive industry. Read Obsidian’s Certified Company success story: https://go.fb.me/4k70ob Apply to become a Certified Company today: https://go.fb.me/5062r1 Amy Brooks Vikas Wadhwani Teresa Jordan
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🙏Our mantra for the day, ‘Failure isn’t a bad thing’, is inspired by Jack Jia, CEO of prescription company Musely. 🤩In this video he shares why Q5 aka the last two weeks of December is the perfect time to launch new products and find new customers. ✨ Key highlights: 1. Lean into UGC and let the customer tell their story. 2. Let Meta AI generate different types of creative for you in Advantage+ Shopping Campaigns making them more dynamic, changing the layout etc. Discover more tools that can help your biz this holiday season and beyond: https://go.fb.me/8k6y03