Exciting product news: HCP Behavioral Audiences are now available for custom creation in our Media OS Audience Builder and can be activated anywhere! This unique solution enables: 💡 Enhanced insights: Deeper insights into HCPs researching specific terms. 💡 Custom audiences: Create new HCP Custom Audiences based on digital research behavior. 💡 Special pricing: 25% CPM discount on new audiences through Q4 2024. 💡 Early engagement: Engage HCPs before they appear in claims data. 💡 Increased reach: Identify high-value HCPs, increasing reach by over 20% in recent cases. Get in touch with our team to learn more! https://bit.ly/4fmuPcG
About us
IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.
- Website
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www.iqviadigital.com
External link for IQVIA Digital
- Industry
- Hospitals and Health Care
- Company size
- 501-1,000 employees
Updates
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In case you missed it, IQVIA Digital's Andrew Burkus joined insightful panelists John Walsh, Chris Neuner, Isabelle Cohen, and Geoff Chamberlain to share their expertise on using data for identity solutions, enhanced targeting, and integrating physician and consumer insight to meet evolving customer needs. Tune in to Digital Health Coalition's roundtable on-demand to learn more! https://bit.ly/4fo01Zh
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Programmatic endemic media is a powerful tool for engaging HCPs at critical moments, enhancing advertising efficiency, driving real-time engagement, and generating ROI. A recent study found that 61% of HCPs trust ads more in endemic environments. Learn how to simplify planning, activation, and measurement across premium medical publishers in our latest blog. https://bit.ly/4hJSvt0
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IQVIA Digital reposted this
🎬 Missed our Live Roundtable on Data Innovation? The on-demand video is now available!🎬 A big thank you to our insightful panelists John Walsh, Andrew Burkus, Chris Neuner, Isabelle Cohen, and Geoff Chamberlain for sharing their expertise on how data is reshaping pharma's approach to sales, marketing, and customer experience. Discover their perspectives on identity solutions, targeted strategies, and the potential of integrating physician and consumer data to meet evolving customer needs. Watch now to gain valuable insights: 👉https://lnkd.in/eiwq7_yr #DataInnovation #PharmaTrends #DigitalTransformation
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Two "must have" metrics for DTC advertising: Audience Quality and Net Impact. 1. Audience Quality – Weekly monitoring of audience quality, and optimizing toward improving this metric, will lead to better campaign results. 2. Net Impact – Updating the actual effect of advertising on consumer behavior throughout a campaign’s lifecycle allows for ongoing optimization and more informed decision-making. Discover how measurement can be your compass, guiding you to actionable insights and better campaign results. Read the full blog to learn more! https://lnkd.in/gRUXTCNr
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We may be a month out from #DPEast, but our team's insights are even more relevant as healthcare marketers close out the year and look ahead to 2025 initiatives. Explore our sessions, now on the IQVIA Digital site, for new innovations, strategies and takeaways you can implement today. https://bit.ly/3C2HyT3
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Join the Digital Health Coalition for a Live Roundtable on Data Innovation - October 28! Alongside other experts, Andrew Burkus will share insights, challenges, and the future of data-driven strategies. Register now to learn how companies are using data for identity solutions, enhanced targeting, and integrating physician and consumer insights. https://bit.ly/3UoMlEJ
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Join us at the Association of Medical Media October Education Forum! David Reim, Head of Audience Data, will be presenting on: - The complexities of combining health and consumer data for personalized engagement - Innovative solutions to navigate new laws and regulations - Strategies for future-proofing your marketing approaches Don’t miss this opportunity to gain valuable insights and network. RSVP today and be part of the conversation! https://bit.ly/40at2mm
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IQVIA Digital reposted this
Don’t miss AMM’s Member Educational Forum this Thursday at the Haymarket Office in New York, NY! We will be joined by industry experts, including Dr. Monica Kapoor, NYC-based OBGYN working with NYC Health + Hospitals & Sermo Medical Advisory Board member, and Kaitlin O'Hara, Senior Marketing Director at Sermo. We’ll also have a presentation on “Four External Factors Affecting Healthcare Marketing” led by IQVIA, and more. We look forward to their valuable insights on what makes a trusted healthcare “influencer”— Register today at: https://bit.ly/400pXVH Become a member of AMM today at: help@ammonline.org
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IQVIA Digital reposted this
📅 Join Us for a Live Roundtable on Data Innovation - October 28! 📅 The pharmaceutical industry is undergoing a data revolution, transforming sales, marketing, and customer experience. This roundtable will cover how companies are leveraging data for identity solutions, enhanced targeting, and integrating physician and consumer insights. Hear from thought leaders John Walsh, Andrew Burkus, Chris Neuner, and Isabelle Cohen as they share insights, challenges, and the future of data-driven strategies. 🔗 Register now and be part of the conversation: https://lnkd.in/ePhFvmPi #DataInnovation #PharmaMarketing #CustomerExperience #DHCWebinar #DigitalHealth
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