Intelligent CXO

C-suite executives must continuously find ways to amplify brand engagement and drive sustained business growth. In this month's edition, Juliette Aiken, CMO at Dotdigital, discusses how customer data, email and SMS marketing and AI tools offer businesses a powerful opportunity to enhance customer experience, deliver meaningful results and craft a brand image that resonates with new and existing customers. That's just a snippet of what we have to offer in this month's magazine. Want to get ahead in your industry? Read the full magazine in the link https://lnkd.in/e4WEBS-P If you'd like to feature in the next issue of Intelligent CXO, contact our Managing Editor, Rebecca Miles at [email protected]

Advertisers have such a vast array of choice when it comes to choosing a media platform to promote their brand on. It takes a lot of research and consideration to choose where to best spend their marketing budget. In this month's Industry Unlocked feature, Alex Langshur, CEO at Incubeta US, outlines the top five recommendations that will help advertisers generate returns over the long-term. That's just a snippet of what we have to offer in this month's magazine. Want to get ahead in your industry? Read the full magazine in the link https://lnkd.in/e4WEBS-P If you'd like to feature in the next issue of Intelligent CXO, contact our Managing Editor, Rebecca Miles at [email protected]

This week's Intelligent CXO newsletter is now live! Sign up below to discover industry insights... 📰 This week's article: Hear from Tom Casey, Senior VP, Splunk Products & Technology Group, who spoke to us about what leaders should be asking themselves about their business and cybersecurity currently. He also spoke about the most concerning aspects of cybersecurity and which product innovation he is most excited about. 📝 Other articles included: ➡️ A stressful workplace with difficult processes can not only lead to dissatisfied employees but to burnout, this month, four experts explore the issue of employee burnout within the cybersecurity industry. ➡️ Get to know Caroline Cardozo, Director of Product at Arqiva, as she discusses her career path so far and the changes she has seen in her job role. 📈 Business Strategy: James Palfrey Smith, Commercial Manager at ASC Direct, explores the elements of effective packaging design and how it can help e-commerce brands differentiate themselves and cultivate lasting customer relationships. #Newsletter #CXO #CSuite #ECommerce #Cybersecurity #BusinessStrategy #Innovation #IntelligentCXO #BusinessInsight

On the cover of this month's edition, we feature Tom Casey, Senior VP, Splunk Products & Technology Group. Splunk’s purpose is to build a safer and more resilient digital world. This year, it was acquired by Cisco to help customers continue to build resilience across their entire digital footprint. Casey discusses his concerns about the impact Generative AI is having within cybersecurity. He talks about how there is significant uncertainty around who benefits most from AI in the cybersecurity landscape - the adversaries or the defenders? He also explains what leaders need to be asking themselves about their businesses and cybersecurity. “Doing so will help improve your organisational security posture, which is your company’s overall readiness and preparation level to guard against a cyberattack.” That's just a snippet of what we have to offer in this month's magazine. Want to get ahead in your industry? Read the full magazine in the link https://lnkd.in/e4WEBS-P If you'd like to feature in the next issue of Intelligent CXO, contact our Managing Editor, Rebecca Miles at [email protected]

We're delighted to feature Tom Casey, Senior VP, Splunk Products & Technology Group, on the cover of December's edition of Intelligent CXO. Casey discusses what leaders should be asking themselves about their business and cybersecurity and talks about the most concerning areas within his industry. Advertisers have such a vast array of choice when it comes to choosing a media platform to promote their brand on. It takes a lot of research and consideration to choose where to best spend their marketing budget. In this month's Industry Unlocked feature, Alex Langshur, CEO at Incubeta US, outlines the top five recommendations that will help advertisers generate returns over the long-term. C-suite executives must continuously find ways to amplify brand engagement and drive sustained business growth. Juliette Aiken, CMO at Dotdigital, discusses how customer data, email and SMS marketing and AI tools offer businesses a powerful opportunity to enhance customer experience, deliver meaningful results and craft a brand image that resonates with new and existing customers. That's just a snippet of what we have to offer in this month's magazine. Want to get ahead in your industry? Read the full magazine in the link https://lnkd.in/e4WEBS-P If you'd like to feature in the next issue of Intelligent CXO, contact our Managing Editor, Rebecca Miles at [email protected]

The benefits of being at work need to be felt by employees to foster a thriving workplace. Leaders needs to question how employees feel when they come to work – does the culture make them want to stay, are they recognised for their good work and do they feel part of a team? In this month's edition, Stephanie Poore, Managing Director, UK and Ireland from IFS, outlines how companies can make sure their employees are engaged. "Celebrating success shouldn’t just be reserved for the most visible team members." That's just a snippet of what we have to offer in this month's magazine. Want to get ahead in your industry? Read the full magazine in the link https://lnkd.in/e3kjVhWr If you'd like to feature in the next issue of Intelligent CXO, contact our Managing Editor, Rebecca Miles at [email protected]

Register now and network with market research leaders at MRMW MENA 2024! 🚀 With only a few weeks to go, don't miss your chance to connect with the brightest minds in market research and customer experience! Gain invaluable insights from industry experts, including Dinesh Dua, Vidisha Hegde, Bassel El Shaboury, and many more, as they lead engaging discussions on the future of data science, consumer trends, and actionable business strategies. 🔥 Spaces are filling up fast – secure your spot today! 🔗 Register here: https://lnkd.in/ecQ7Uvh6 #MRMWMENA #Networking #MarketResearch #CX #DataScience #Leadership #Insight Merlien Institute

AI is talked about all the time and there are many different ways to incorporate it into your organisation. But does it always provide what it promises? In this month's Business Strategy, Paul Ducie, Partner at business transformation specialists, Oliver Wight EAME LLP, argues that it has been oversold, underdelivered and in many businesses, it is simply leading to employee burnout and worse customer service. "Major decisions on implementing AI are made at the top by the senior team and are too often based on over-optimistic, unsubstantiated business cases that wishfully promise greater productivity at significantly lower cost." That's just a snippet of what we have to offer in this month's magazine. Want to get ahead in your industry? Read the full magazine in the link https://lnkd.in/e3kjVhWr If you'd like to feature in the next issue of Intelligent CXO, contact our Managing Editor, Rebecca Miles at [email protected]

Most of our thinking is automatic. As we all go through our day-to-day lives, a lot of our thinking requires little effort and is generally reliable when it only impacts ourselves. However, Catherine Garrod, Author and Founder of Compelling Culture | B Corp™, argues that automatic thinking is unreliable when it comes to making decision that will impact other people. This is because our brains can’t draw on their experiences and knowledge. In this article, she discusses how we can all challenge our automatic, biased thinking. 💡 Read the full article below: #CXO #IntelligentCXO #Automation #Innovation #BiasedThinking #Technology

Register to attend MRMW MENA on December 10th and 11th - the global conference series being organized in Dubai focusing on mobile, innovation, and high-tech marketing research. An amazing line-up of speakers from Tesla Innovation, e&, Department of Government Enablement, Majid Al Futtaim, Spotify, and more will be among the highlights at the event. Use promo code CIO15 and get 15% off when you register: https://lnkd.in/ecQ7Uvh6 Merlien Institute #MRMWMENA #DubaiEvent #Innovation #Technology #TechEvent