Demand Exchange

Wondering how to rise above the content overload? Benchmark your efforts against industry leaders... B2B marketers face a tough challenge—making content resonate amidst the noise. According to our survey: ➡ 40% say generating high-quality leads is one of their top challenges. ➡ Only 22% rate their lead generation efforts as “excellent.” And with 86% agreeing content quality is crucial, just producing more isn’t enough. So, what are top performers doing differently? These strategies separate the leaders: ✔ Create targeted content for every stage of the buying cycle. ✔ Focus on personalisation to connect with your audience. ✔ Prioritise relevance and timing over sheer volume. ✔ Use third-party expertise to enhance credibility. ✔ Invest in high-quality, research-based content. This new report, in partnership with London Research, reveals the tactics top performers use to cut through and connect. 🔗 https://lnkd.in/evJRqzfs #B2BMarketing #ContentMarketing #DemandGeneration

This week on The Business of Marketing Podcast, host Justin Cooke, Chairman of Demand Exchange, sits down with Simon Green, Founder & CEO of Edit Cloud during Advertising Week NY. Discover how Simon's journey from traditional media production to cloud-based solutions is transforming content creation. Learn how Edit Cloud leverages technology, talent, and training to: ✅ Democratize content creation ✅ Enable global collaboration ✅ Drive sustainability and efficiency From working with ITV Studios to collaborating with industry legends like Walter Murch, Simon shares insights on embracing cloud workflows and adapting to the evolving creative industry. 🎧 Tune in to hear how Edit Cloud is empowering teams to innovate, collaborate, and stay ahead in a fast-changing world. 🔗 Listen here: Apple: https://lnkd.in/eXJCK_DC Amazon: https://lnkd.in/esh_x_9G Spotify: https://lnkd.in/eUgUVpTx #BusinessOfMarketing #ContentCreation #CloudSolutions #MediaProduction #Innovation #Podcast #Advertisingweek

The Future of Sonic Branding: Insights from Songtradr's Henry Skelsey Jr. Catch Henry Skelsey Jr., Vice President of Product Marketing at Songtradr, in an insightful conversation with Justin Cooke, Chairman of Demand Exchange, during Advertising Week New York! Henry shares Songtradr’s mission of maximizing the value of music for brands, independent musicians, and rights holders. Learn about their innovative approach to sonic branding, data-driven marketing, and the power of AI in transforming the music industry. Discover how Songtradr’s acquisitions, like Bandcamp and Music Cube, are reshaping music solutions for brands globally and empowering independent musicians like never before. 💡 Key insights include: - The science behind sonic branding and its impact on brand recognition. - How AI is revolutionizing music discovery and usage. - The vital role of empathy and creativity in connecting with audiences. 🎙️ Don’t miss this engaging discussion! Listen now to explore the future of music, branding, and technology. Apple - https://lnkd.in/epcM_Fzj Spotify - https://lnkd.in/evfYty7u Amazon - https://lnkd.in/e3964GCG #SonicBranding #AdvertisingWeek #Songtradr #ProductMarketing #AIInnovation #MusicIndustry #b2bmarketing

In our latest episode of The Business of Marketing, recorded live at Advertising Week New York, we bring you an inspiring conversation between Lotte Jones, the first female, No.1 Creative Director in the PR Week Powerbook + Chief Commercial Officer at The News Movement, and Justin Cooke, Chairman at Demand Exchange. From tackling the shifting dynamics of modern media to unlocking innovative approaches in audience engagement, this discussion dives deep into the intersection of journalism, technology, and marketing. Key topics include: - Building trust in today’s media landscape - The evolving role of marketing in news consumption - How collaboration fuels commercial success Don’t miss out on this thought-provoking exchange between two industry powerhouses! 🎧 Tune in now: Apple - https://lnkd.in/e64D6BH5 Spotify - https://lnkd.in/eYCtUFxC Amazon - https://lnkd.in/e__CU74s #Marketing #Media #Podcast #AdvertisingWeek #Leadership #Innovation #journalism #advertisingweekny

Mastering Growth: Insights from Infosys’ Timo Weis During Advertising Week NY John Horsley welcomed Timo Weis, Global Head of Growth at Infosys, onto The Business of Marketing for a dynamic conversation on modern marketing. Together, they explore: - Building and leading high-performance teams - Leveraging data to drive impactful strategies - Adapting marketing for global audiences - The role of AI in scaling campaigns Discover Timo’s fascinating career journey and actionable insights to transform your marketing approach. 🎧 Listen now: Apple - https://lnkd.in/eE8UXF5y Spotify - https://lnkd.in/eNfqW2KU Amazon - https://lnkd.in/eWYQnS6K #MarketingLeadership #AI #GrowthStrategy #BusinessPodcast #B2BMarketing #Advertisingweek

Cracking the Code: AI, Storytelling, and the Future of Customer Engagement On this episode of The Business of Marketing recorded live at Advertising Week NY, Justin Cooke, Chairman of Demand Exchange, dives into the fascinating world of data-driven marketing and customer engagement with Andrew Grosso, Co-Founder and CPO of Pickaxe Foundry. Discover how Pickaxe is revolutionizing the media and entertainment industry with AI-powered tools for automated insights, data science, and strategic marketing. Hear Andrew's journey from theatre major to data innovator, and why storytelling is at the heart of effective data analysis. Don't miss insights on: - Tackling data challenges in a dynamic digital landscape - Building tools for enhanced user engagement and retention - The evolving intersection of AI, storytelling, and marketing strategy Tune in to this compelling conversation: Amazon - https://lnkd.in/e_kNKxpT Apple - https://lnkd.in/gcT3A9ut Spotify - https://lnkd.in/eXSVHgEU #Marketing #DataScience #AI #Podcast #AdvertisingWeekNY

In the latest episode of The Business of Marketing podcast, recorded at Advertising Week, Lori Goode, CMO of Index Exchange, shares powerful insights with Demand Exchange Chairman Justin Cooke into driving innovation in programmatic advertising, co-developing solutions with partners, and advancing sustainability in the digital ad space. With a diverse career spanning Microsoft, Meta, and Amazon, Lori also dives into the importance of fostering a learning culture and why behaviors like ownership and curiosity are essential for future leaders. If you’re ready to explore the future of digital media, this episode is a must-listen! Tune in on the links below: Apple : https://lnkd.in/dQMWCWxE Amazon : https://lnkd.in/dBJcdx8B Spotify : https://lnkd.in/dqH7_vbi #TheBusinessOfMarketing #AdvertisingWeek #DigitalInnovation #ProgrammaticAdvertising #Sustainability #Leadership #DemandGeneration #b2bMarketing

In the latest episode of The Business of Marketing podcast, recorded at Advertising Week, Linn Frost, Co-CEO of Social Element, shares powerful insights with John Horsley into building authentic communities, using social media to create real value, and how brands can embrace social responsibility. With over 20 years in the industry, Linn also dives into the evolving role of AI in content moderation and highlights why hiring for attitude and shared values is key. If you're ready to make social media a tool for positive impact, this episode is a must-listen! Tune in on the links below: Apple : https://lnkd.in/ew_S_FZV Amazon : https://lnkd.in/eQRVJ54K Spotify : https://lnkd.in/eAH4Eh6R #SocialMedia #CommunityBuilding #Authenticity #MarketingPodcast #SocialElement #AdvertisingWeek

Unlocking Affiliate Marketing: Insights from Advertising Week NY with Justin Cooke and Michael McNerney Join us on the latest episode of The Business of Marketing, recorded live at Advertising Week New York! Demand Exchange Chairman, Justin Cooke, dives into a fascinating conversation with Michael McNerney, Publisher at Martech Record. Together, they explore the evolving role of affiliate marketing in brand strategy, how Martech Record is helping industry professionals make smarter decisions, and the value of building a trusted, engaged community. Don’t miss this insightful discussion! Tune in to discover how the landscape of affiliate marketing is reshaping commerce and brand engagement. Listen on: Apple - https://lnkd.in/eGdhmCER Amazon - https://lnkd.in/eDFqNzH9 Spotify - https://lnkd.in/errBgG97 #AdvertisingWeek #AffiliateMarketing #DemandExchange #Martech #demandgeneration #b2bleadgeneration

71% of marketing leaders report that co-branded content outperforms their own. ⬇️ These survey insights reveal the strategies driving content marketing success. The latest research highlights four key areas: ✅ Show the C-Suite the Money ↳ Secure budget with clear ROI data. ✅ Focus on Results, Not Algorithms ↳ Data-driven strategies improve lead generation. ✅ Understand Your Audience ↳ Tailor content to the buyer’s journey. ✅ Embrace Independent Research ↳ Co-branded content builds credibility. Read the full article to explore these key insights in detail. 🔗 https://lnkd.in/epeqdpKs #ContentMarketing #GrowthMarketing #DigitalMarketing