USP or UVP - What is the Difference? Which One is Important?

We all know about unique selling proposition (USP) and have often heard about it. But No one talks about their unique value proposition (UVP)

USP vs UVP

• Unique Selling Proposition >> Describes what makes you stand out and what makes you different from your competitors.
• Unique Value Proposition >> Explains why a customer should care about that difference. What do they get out of it?

Just take a moment and ask yourself the following questions before starting a campaign to reach your target audience,

1. Who do you think will be interested in this campaign?
2. Who are you writing for?
3. Why should they pick your business or product?

Your value proposition tells people why they should buy from your business instead of one of your competitors.

• It should show the most important reason why they should choose you instead of another solution.

There are two ways to come up with a unique value proposition.

1. The Value Proposition Canvas Framework (VPC) >> VPC lets you make sure that your product is centred on the most important things:

- What your customers want and what they value.

Image: Hubspot

2. Jobs To Be Done Framework (JTBD)

Jobs to be done is a way to explain what your customer is trying to do in their daily life or at work.

When a customer buys a particular product, it's like "hiring" that product to do the job instead of them or to help them do the job.

The most common kinds of jobs are:

1. Jobs that solve a specific problem or finish a task are called "functional."
2. Getting social status and power through work
3. Emotional jobs: trying to get a certain feeling, like happiness or safety.
4. Jobs that help: other related jobs

Here's an easy plan for making your UVP:

1. Find out
2. Describe your ideal client
3. Explain the problem you're trying to solve.
4. Describe your own way of solving the problem.
5. Come up with your theory
6. A/B test

Here are the things you should add:

1. Why you're getting in touch with them
2. The clear answer to the question, "What can you do to help them?"
3. Why working with you is a good idea
4. What people say

All while sounding like someone who wants to meet someone real.

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Facing issues while choosing between selling proposition and value proposition? Lets connect