Tap your strongest advocates - your employees - to enhance your reputation
Shari Chernack
![Shari Chernack]()
Shari Chernack
Business Transformation + People + Strategy — Guiding orgs through growth, turnaround + evolution | Workforce, Org, HR Transformation @ Mercer | Problem solver | Executive coach | CHRO | PE-backed, VC-backed, Big4 alum
The latest edition of Change2O, the Ketchum Change perspective on change, culture, and employee engagement, is out. This time, we’re talking about ‘Reputation by Permission’ and the importance of looking at perceptions held within a company as a key driver of reputation.
Employees are one of the most critical reputation assets an organization has. By listening and engaging employees in discussions about the company, brand, products and services, organizations can tap some of their most strongest advocates and earn the permission they need to succeed in today’s era of transparency and authenticity.
Find out the four steps to better engage your employees here. http://bit.ly/1XsFCUi
Data Risk & Governance, Data Privacy & Security Director | Privacy Officer
8yIts about the team, not the leader.
Level III Staffing-Talent Acquisition (IT/Functional/Operations)
8yIndeed! Last summer I had a round table discuss with several generational representations from all verticals of a business. The core subject at hand was the people of the org vs the tools of the org. It took more than an hour for some to understand that you cannot operate tools without people! Which is why people are the main focus/asset any company. I could not believe that needed to be debated. And THEN we had to explain why employee perception of the company, of co-workers and of themselves play an integral role. Thanks for the reminder Shari!!
VP of Human Resources at Big Loud
8yI really like this. Thanks, Shari. Miss you!