Ring, ring: Self-sufficiency calling

You: “Four lines for $25 each? Sign me up!”

The mobile service: “Welcome aboard! Oh, you wanted international calling? That will be an additional charge. Not enough data? Here is the cost to upgrade”. 

We’ve all been here. Lured with promises of a great deal, only to be cattle-chuted into one charge after another. 

Regrettably this happens in our business lives as well with the procurement of software. Enamored with a low upfront cost, we buy software only to find Victorian era levels of repression on what we can change. Every tweak or adjustment necessitates a new statement of work. 

The software rigidity only exacerbates in the amorphous world of customer value where suppliers are in a never-ending battle of change to differentiate. 

Example, this month the CEO of a publicly traded SaaS company announced over 500 new platform enhancements across 33 products just in Q2 alone. 

How can any value software accommodate this frequency of messaging change?

Architecture matters.

At Ecosystems, “irrelevance” – because that’s what comes from rigidity – is a four-letter word. The Ecosystems architecture was designed from its inception to empower user self-sufficiency in value messaging to accommodate continuous change. 

For Ashok Kalkhair, Value Management Lead at Micro Focus, the Ecosystems platform has transformed how he does his work. In the past it would take him upwards to a full business quarter before he could release a new value story to the field. That process is now streamline to weeks as he is self-sufficient to manage and update the value propositions of over 250 products right in the flexible Ecosystems software.

“The focus is always on selling solutions, and we have built a huge library of outcome templates of individual solutions, in solution areas that span across six product groups,” Ashok told me. His field users love the ease of customizing outcome templates. They also appreciate the ability to express value in both monetized and non-monetized ways. 

Built-in adaptability is your ticket to self-sufficiency. The architecture of the Ecosystems collaborative value platform provides agility to customize on-the-fly your customer value messaging. 

No barriers. No hidden statements of work. No surprise POs.

We are now enabling members of our Customer Value Community with complimentary access to a trial version of this robust self-authoring environment to create and publish your own value. 

Happy to share more details on how you can submit to join the trial. Just send me a note back.