Newsletter Series: The Power of AI Automation

Issue 2: Building Smarter GPTs That Feel Like a Conversation

Taking Custom GPTs to the Next Level—Making AI Work Like a True Partner

Introduction Hey everyone. Last time, we talked about the basics of custom GPTs and how they can save you time. Today, we’re getting into what really takes them up a notch—building GPTs that don’t just give answers but actually feel like a back-and-forth conversation. If there’s a way to make a task easier and more effective, I’m all for it. And with GPTs, it’s about programming them to be useful partners, not just tools.

What’s been working for me? Designing subprograms within my GPTs that target specific parts of a conversation—like discovery, handling objections, or even doing a quick analysis—and then adding a layer of adaptability. That way, the GPTs can read the flow and adjust on the fly, just like a live conversation. This approach has been a game-changer in everything from sales to training, and it’s something any team could build and benefit from.

Building Smart GPT Subprograms That Feel Real

Here’s the deal: A GPT that’s designed to just answer questions is great, but a GPT that adapts and pivots during a conversation? That’s where the real value is. My FreeFuse Sales GPT is a perfect example. It doesn’t just answer questions; it adjusts based on what the client’s saying, moving through different parts of the conversation in a way that feels natural. It’s like having a colleague who knows when to shift gears.

If you’re thinking of setting up a similar system, here’s how I’d go about it:

1. Identify Key Phases in Your Process Break down the main parts of your conversations. For my sales GPT, I’ve got discovery (understanding what they need), objection handling (getting over any concerns), and value alignment (showing why FreeFuse fits). Each phase is like a mini-program inside the main GPT, so it knows exactly what to do when that part of the conversation comes up.

2. Make It Adaptive with Flow Cues This is where it gets fun. Set up cues that allow the GPT to pivot based on keywords or specific topics. If a client mentions budget, it knows to steer the conversation in that direction. This keeps the flow natural and makes sure the GPT isn’t just spitting out the same responses every time.

3. Test and Tweak for Real-Life Situations No GPT is perfect on the first try, so test, refine, and keep adjusting. Every time you use it, you’re fine-tuning it to fit real-world situations better. Over time, it starts to anticipate needs and deliver responses that feel like second nature.

4. Add Contextual Memory I’ve been programming some of these GPTs to “remember” details from past conversations. That way, if you’ve had a few exchanges with a client, the GPT picks up on what they already know and what they don’t. It’s a great way to keep things consistent without losing the personal touch.

Making These Adaptive GPTs Work Across Industries

We’re using custom GPTs to handle everything from training to compliance, and they’re already proving invaluable. Here’s how I see them making a difference across different fields:

• Healthcare & Medical Training: Imagine a GPT that walks healthcare pros through patient education or recent protocol changes, adapting to each user’s level of knowledge. Subprograms within the GPT can handle specific areas, like clinical guidelines or patient FAQ, giving medical teams real-time support without the manual work.

• Corporate Training & Development: Within our Instructional Design Club, we’re using GPTs to personalize onboarding and skill-building. These GPTs help learners at different stages, making them feel like they have a real mentor, not just a machine throwing out info.

• Franchise Support: Consistency across franchises is huge, and GPTs are helping by automating the onboarding and support process. Imagine a franchisee having a GPT assistant that knows the brand inside out and offers guidance specific to their needs. It’s like cloning expertise and giving each location its own coach. If you're looking for solutions in that space, you'll have to check out the promo vid (below) we did with Klarissa.AI .

• Compliance & HR (with Insperity & Core Impact Benefits): GPTs can make sense of complex regulations, walking HR teams through compliance updates and giving employees direct answers to FAQs. This way, the people who usually get bogged down by paperwork can focus more on actual people.

Story Time: GPT in Action

Here’s a little story from the field: I was demoing FreeFuse Inc. for a potential client, and they hit me with the question, “How can automation help without losing the personal touch?” It’s a great question, and it’s something I think about a lot.

I told them about a project where we used GPTs to automate the employee onboarding process. The results were better than expected: new hires were engaged, saved a ton of time, and felt like they were getting real support—not just going through a standard checklist. The GPT remembered where each person left off, picked up the right conversation next time, and adjusted based on feedback. It was like having a 24/7 onboarding assistant that never forgot a detail.

By the end of the demo, the client saw how automation could work for them—how it could actually enhance relationships instead of replacing them. That’s the kind of transformation that custom GPTs can bring.

Your Game Plan for Building an Adaptive GPT

If you’re ready to try this for yourself, here’s a simple way to get started:

1. Find a Repetitive Task You Want to Make Easier: Start small—maybe it’s onboarding, follow-ups, or a recurring client Q&A. Choose something that eats up your time.

2. Build a Flow that Reflects Real Conversations: Map out how these interactions usually go. Think about common questions and responses, and build from there.

3. Test and Refine: You’re going to want to play around with it and make adjustments based on real use cases. Take note of what works and keep refining.

4. Add a Memory Function for Context: If possible, give your GPT the ability to “remember” past conversations. This isn’t necessary, but it adds a level of personalization that’ll make interactions feel smooth and consistent.

Lead Magnet: FreeFuse’s AI Scriptwriting Guide

Want to see how AI can make your content creation smoother and more engaging? Download our AI Scriptwriting Guide for a quick-start guide on using AI to build interactive, audience-focused content. Perfect for anyone looking to add a creative edge to their scripts.

Download the AI Scriptwriting Guide here.

I had a chance to explore collaborating with Charles Dents, Exit and Growth Strategist on a few projects. I always appreciate his perspective when it comes to increase company value. Sharing his perspective here:

Mike’s exploration of custom GPTs highlights AI’s immense potential in streamlining workflows, but the impact goes beyond daily efficiencies. For business owners with an eye on an eventual exit, integrating AI tools can make a business more valuable and attractive to buyers. By automating repetitive tasks, AI fosters operational independence and scalability, both critical to a premium sale. Buyers are drawn to businesses that demonstrate stability, transparency, and adaptability—qualities AI strengthens. In short, AI doesn’t just enhance operations; it builds a strategically prepared business for a successful exit.

Curious about how AI can help you build a business that’s efficient and primed for a successful exit? Check out Charles' article on using AI to enhance business value and create a buyer-ready operation. [Read more here.]

In our next and final issue, we’ll go over how custom GPTs can drive collaboration and knowledge sharing across teams and industries. Until then, take some time to think about where AI could simplify things in your workflow—and maybe try building your first custom GPT. It’s easier than you think. If you'd like some help, feel free to reach out and I'm happy to help.

Catch you in the next one,

Mike Liu

Ready to see what AI can do for your team? Download our AI Scriptwriting Guide and start creating your own custom, interactive content. Feel free to DM me if you want to chat about it!

What is FreeFuse?

FreeFuse is the leading platform for multipath media, transforming how content is created and experienced across industries. Our AI-powered tools enable organizations to turn traditional, linear content into dynamic, interactive experiences that adapt to each user’s preferences. Whether in education, training, sales, or customer engagement, FreeFuse empowers you to connect with your audience on a deeper level, making content not just engaging but unforgettable. In a world where attention is the most valuable currency, FreeFuse ensures your message not only gets noticed but leaves a lasting impact.

About the Author: Mike Liu

Hey there, I’m Mike Liu, the Co-founder and CEO of FreeFuse Inc. My journey started with a background in biomedical engineering from Texas A&M University, where I worked on some pretty cool projects like developing 3D-printed metals for medical applications. Fast forward to 2020, I co-founded FreeFuse Inc. with a mission to transform how we create and experience content through multipath media.

I’m all about making sure our platform empowers teams across industries—whether it’s education, training, or customer engagement—to connect with their audiences in a more meaningful way. At FreeFuse, we’re not just talking about content; we’re talking about creating interactive, unforgettable experiences. I’m passionate about using technology to make learning and communication more impactful, and I’m excited to be on this journey with all of you.