Mindsets Built for Success as an SEO–with Chloe and Adrijana

The SEO Leadership webinar team had the privilege of talking to 2 phenomenal industry-shifting women towards the end of 2023 – both conversations revolving deeply around the topic of mental health and well-being in the SEO industry.

Our first guest speaker being the Business Director at Embryo , Chloe Alice Louise Bootham 🚀; and our second guest speaker being Affirma's SEO Manager, Professional SEO Mindset Coach and recent Brighton SEO speaker, Adrijana Vujadin.

Both Chloe and Adrijana discovered their passion for marketing and SEO by chance.

Chloe began her journey in recruitment and digital, before finding her niche, and developing her career over the past ten years.

Whereas Adrijana went to study marketing and her mentor advised that she would be incredibly talented as an SEO - to which she honed into and developed her skillset over the years.

Here are a few highlights from both webinars:

Chloe had recently been appraised for her incredible daily routine which she has prioritised and refined to a T - emphasising the importance of a work-life balance and the importance of a good routine to refine your mindset.

Chloe's viral post about her routine led us to explore her incredible prioritisation on her routine even further in our podcast.

Beginning her day at 03:45 AM and gymming at 04:30, helps her ensure her morning routine includes walking the dogs, breakfast, etc. before she arrives at her office at 8am. When she skips a day of her morning routine, she notes a definite decrease in her levels of endorphins, stating that she feels that midday 'crash' that many often experience.

Why even explore such a rigorous morning routine?

For Chloe, this is her way of prioritising that she's in the right mindset for the day.

Pushing herself to look for and love challenges.

'You can get 99 'no’s' but you just need that 1 'yes'.

If somebody says 'no', I'm going to make sure I go back and get a 'yes'- a bit of dedication and persistence.

Allowing Chloe's mental approach to her work and being solution-driven.

Having this mentality, as Chloe states, has helped her push her career progression, showing her that how to make use of your hours is how successful you’ll be in your day.

Onto Adrijana, who has placed just as much emphasis on the correct mindset when it comes to SEOs in the industry, Adrijana moved from being an SEO consultant to an SEO Manager before experiencing herself, the effects of work-burnout and imposter syndrome.

Once overcoming it, this fuelled Adrijana's drive to help others out of their low-points and empower them into positions of leadership not only in their lives, but in their work too.

Adrijana states that there's a few tell-tale signs of burnout – the most important key is that you will feel in denial that you're in burnout, because you are so worried about all the external factors that you sideline yourself.

A few other indicators suggest hitting points in your life where you are looking to change jobs or, ultimately quit your job.

Another key indicator is listening to those around you who are warning you to slow down or you will burnout, because you've most likely already reached burnout by that point.

Adrijana's life took a turn for the better when she took a 2 week period of rest to manage her own burnout, which lead her to discover reading Eckhart Tolle's 'the Power of Now', where Tolle speaks of being in control of your own mind.

This sparked the inspiration Adrijana needed to take charge, seek therapy and coaching, before lending her skillsets and advice unto others.

Adrijana also emphasises that in her realm of managing a team, practicing good company culture and being a role model for her team (in the sense of prioritising taking rest periods and work-life balance) helps to promote better mental health and wellbeing within her team, stating that the right culture breeds the right mindset and attitude towards reducing work-related burnout.

Adrijana lastly emphasises that if you are experiencing symptoms of burnout, to investigate it and seek help - either through therapy or coaching.

If you are interested in listening to the full webinar, you can find the links attached below:

Chloe: https://www.youtube.com/watch?v=17MQdA4vq3s

Alice: https://www.youtube.com/watch?v=f42WQ7w36f8