MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Coactive and AWS collaborate to deliver generative artificial intelligence (AI) solutions that will unlock visual content for joint customers
Coactive AI, a Multimodal Application Platform (MAP) that makes it easy to search and analyze images and video, announced that it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to offer generative AI solutions that streamline image and video analytics for Coactive customers.
Coactive’s platform organizes and analyzes unstructured visual data, tapping into the value of images and videos. With AWS services, including Amazon S3 and Amazon Bedrock, Coactive can pair AI with native capabilities in content discovery, metadata enrichment, and video analytics. Together, AWS and Coactive are solving the following use cases for Media & Entertainment, Retail, Technology, and Real Estate customers: Read Now.............
75% of most visited websites in U.S. and Europe are not compliant with privacy regulations
Privacy solution provider Privado.ai released its 2024 State of Website Privacy Report, which reveals that 75% of the 100 most visited websites in the U.S. and Europe are not compliant with current privacy regulations.
Despite stricter privacy enforcement in Europe, Privado found a surprising 74% of top websites in Europe do not honor opt-in consent as required by Europe’s General Data Protection Regulation (GDPR). Although top websites in the U.S. had a similar non-compliance rate of 76% for not honoring opt-out consent as required by the California Privacy Rights Act (CPRA), Privado found the median volume of compliance risks to be 3X higher in the U.S.
The State of Website Privacy Report is based on data from Privado’s consent monitoring solution collected in September 2024. Privado.ai decided to launch this solution and release this report in response to increasing privacy fines in both the U.S. and Europe. Read Now..........
MailReach Unveils Cutting-Edge Solutions for Email Marketing Success
MailReach has launched a new suite of tools to enhance email marketing campaigns addressing deliverability challenges with advanced technology like email warmup, spam testing, and real-time analytics.
MailReach, a leading provider of email deliverability solutions, announces the launch of its next-generation suite of tools designed to enhance email marketing campaigns. These innovations, aimed at addressing one of the most critical challenges in email marketing — getting emails delivered to customers’ inboxes — mark a new era in email marketing success.
Deliverability Challenges Addressed with Advanced Technology
While crafting compelling email content is essential, getting emails past spam filters and into the primary inbox has long been a challenge for marketers. Email providers employ a range of criteria, such as recipient behavior, to determine email placement. With MailReach’s innovative deliverability solutions, businesses can now optimize their campaigns for maximum reach and return on investment (ROI). Read Now............
Ada, the AI-native customer service automation company, announced that companies leveraging Ada’s AI Agent, powered by Microsoft Azure OpenAI Service, have collectively saved over 2 million hours of human labor, showcasing the impact of generative AI on customer service efficiency. Ada’s customers with top performing AI Agents are automatically resolving over 80% of their customer service inquiries across multiple channels and in dozens of languages.
“We pride ourselves on building a product that achieves the best results for our customers,” says Mike Gozzo, Chief Product and Technology Officer at Ada. “With our improved capabilities over the past year and a half, we are seeing our customers apply Ada across more of their channels to include messaging, email, and phone support. Their trust in our product is bringing us that much closer to achieving 100% automated resolution rates and delivering on our mission of making customer service extraordinary for everyone.” Read Now...................
Captello has partnered with CredsNow to expand its EventGen platform, integrating on-demand badge design and printing for seamless event management. This collaboration allows organizers to create professional badges before or during events, simplifying branding and lead capture. The partnership aims to improve event efficiency and attendee engagement, enabling organizers to focus more on delivering impactful experiences.
Captello, a leading provider of lead capture and engagement solutions, is thrilled to announce a strategic partnership with CredsNow, a premier cloud design and printing platform specializing in on-demand creation of cards, badges, and passes for events. This collaboration enhances Captello’s existing event management and registration platform, EventGen, integrating seamlessly with CredsNow’s advanced design and printing capabilities to offer a comprehensive solution for event organizers. Read Now.............
IZEA Research Finds People Trust Influencer Marketing Over Traditional Advertising
Consumers are Seeing, Searching, and Shopping Brands on Social Media More Than Ever
IZEA Worldwide, Inc., the leading influencer marketing company empowering the Creator Economy, released the fourth annual “Trust in Influencer Marketing” report. Based on U.S. consumer sentiment, the report reveals critical shifts in how people trust, discover, and engage with brands through influencer marketing.
The report shows that 77% of respondents prefer content created by social media influencers over scripted advertising from marketing professionals, and 85% of social media users trust sponsored posts from influencers more than celebrities. Additionally, since 2022, TikTok and Instagram have grown tremendously as the go-to source for product research, while fewer people turn to friends and family for recommendations. Read Now..............
Building Consumer Trust Through Secure, Privacy-First Advertising
Trust has become one of the most valuable assets for brands in a privacy-conscious world. As consumers grow increasingly cautious about how their data is used, they expect brands to deliver not just value and quality, but also transparency and protection of personal information. A recent Edelman study revealed that 88% of adults rank trust as a key factor in purchasing decisions, just behind good value (91%) and quality (89%).
This increasing focus on privacy highlights the need for brands and advertisers to rethink their engagement strategies. The digital advertising landscape has transformed dramatically due to evolving privacy regulations and heightened consumer expectations. Therefore, building and safeguarding trust through secure advertising practices is not merely about compliance—it’s critical to brand success. Read Now...............
