Navigating the complex landscape of data privacy and compliance is imperative for businesses today. Automation offers a streamlined, efficient approach to managing these critical aspects, ensuring adherence to legal standards and safeguarding sensitive information. https://ow.ly/G37050U6QjN #marketing #martech #technology
MarTech Series
IT Services and IT Consulting
Hawthorne, California 26,014 followers
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
About us
Established in 2016, Headquartered in CA, MarTech Series is a fast growing online publication that covers News, Insights and Trends about Marketing Technology from around the globe. MarTech Series keeps the modern marketer abreast of all the important developments in the Martech Landscape. MTS covers a mix of pioneering Martech happenings, entrepreneurial initiatives, creative exchanges and insights from industry leaders. We cover the entire spectrum of AdTech, SalesTech, and MarTech including advertisers, publishers, enterprises, agencies and the entire B2B marketing ecosystem. MTS has quickly grown to become one of the most popular resources amongst some of the world’s largest organizations and marketers for updates on modern marketing tools, martech stacks, strategies, articles, online seminars, discussion forums, and much more.
- Website
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http://martechseries.com
External link for MarTech Series
- Industry
- IT Services and IT Consulting
- Company size
- 11-50 employees
- Headquarters
- Hawthorne, California
- Type
- Privately Held
- Founded
- 2016
- Specialties
- marketing technology, sales, marketing, advertising, Publisher, MarTech News, Ad Tech , B2B Marketing, News, and B2B Content
Locations
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Primary
Get directions
3503 Jack Northrop Ave
Suite #C3873
Hawthorne, California 90250, US
Employees at MarTech Series
Updates
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As scepticism around data usage grows, brands that prioritise trust, transparency, and privacy in their advertising strategies will stand out in a crowded market. https://ow.ly/xLBv50U6QGV EXTE #marketing #martech #technology
Building Consumer Trust Through Secure, Privacy-First Advertising
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To build and maintain trust with your customers is immensely more important than regulators tightening their grip. As the awareness of data dignity grows, the stakes grow increasingly higher. Brands must accept some responsibility and accountability for how data flows through the advertising ecosystem, and demand better practices. https://ow.ly/j7Zb50U6Qgp Ketch #marketing #martech #technology
Is Oracle’s privacy settlement the canary in Digital Advertising
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Keith Kazerman, President of Streaming at Locality discusses the latest technologies impacting programmatic advertising and how this will influence ad buying behaviors in this chat with MarTech Series: https://ow.ly/hAhP50U6Qfw #marketing #martech #technology #Locality
MarTech Interview with Keith Kazerman, Locality
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Combining both marketing strategies, businesses can capitalise on emerging trends, address consumer needs, and navigate present and future business challenges with ease. https://ow.ly/rptN50U6Q6J #marketing #martech #technology
Proactive Marketing vs. Reactive Marketing - Key Differences
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From 2015 to 2020, the identity landscape grew more complex with the rise of walled gardens. Platforms like Facebook, Google, and Amazon created closed ecosystems of first-party data, offering rich, self-declared insights about consumers. https://ow.ly/xVUc50U6Q52 Experian #marketing #martech #technology
The Evolution of Identity: A Decade of Transformation
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Businesses looking to create a unified, successful marketing strategy must comprehend the differences between Martech and AdTech https://ow.ly/G2TH50U6Q10 #marketing #martech #technology
Martech vs. AdTech: Unpacking the Differences
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Today, the 360-degree, customer view that identity enables is just table stakes. Without a robust grasp of online and offline activity, with broad coverage across most US adults and households, you’re at risk of missing out on key insights, making ill-informed bets, and delivering irrelevant messages to your audiences https://ow.ly/krAS50U6Q3S TransUnion #marketing #martech #technology
Building a Firmer Foundation for the Marketing Ecosystem
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Marketing automation has fundamentally transformed digital marketing, streamlining processes and maximizing efficiency. https://ow.ly/rOnn50U6Q3b #marketing #martech #technology #automation
Marketing Automation: Adoption Trends for Marketing Automation
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Although search engines and GenAI engines feed on similar sets of scraped data from across the web, they evaluate and rank sources differently. https://ow.ly/Bk4250U6Q28 Similarweb #marketing #martech #technology
AI Transforms Marketing: Benefits and Tradeoffs
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