Marketing Tools& Social Media Job Search

Marketing tools are tools that companies use to develop and promote their products and services.

In this context, the word 'tools' refers to techniques, strategies, and materials.

For anyone who understands business and marketing a product, you will have an inclination on how to market and build your marketing tools, as a job seeker your marketing tools are the following:

1.   CV

2.   Cover Letter

3.   LinkedIn Page

Using social media is a great way to boost your job search.

Taking advantage of social media sites can help you find companies hiring. Use social media as part of your job search.

Social media plays a huge role in job search.

Jobvite found that 48 percent of survey respondents researched jobs online and 58 percent used social media to research companies of interest.

For instance, Twitter is used to research current employees, and Facebook is used to research brand reputation.

Things to Avoid on Social Media While Looking for a New Job

·        Looking Like a Bad Worker. Make sure you represent your best self on any social network

·        Turning Off Social Media

·        Forgetting to Proofread

·        Having a Split Personality

·        Inconsistency

·        Poor Communication

·        Complaints about Your Current Job

·        Being Negative.

Let’s talk about what I call marketing tools, I stated them above, I will state them here again for reference purposes

CV: This is your chance to make an impression on the recruiter, if you search the internet, you will get definitions of what a CV is and what should be the elements of a great CV, I will list a few here as well.

Your CV needs to look very great for you to get a call back, now if you weren’t applying for a job, then it’s a different case entirely, as an applicant, you need to have a great CV at all times.

What is a CV?

A great Resume (or CV) is the first opportunity you have to make an impression on a hiring manager or a recruiter. And it’s important to make a great first impression.

The average recruiter spends mere seconds scanning your resume, so you need to make yourself stand out. It’s a marketing tool for employees and Applicants

What makes a great Resume (CV?)

1.     Organized Format

Structure your resume in an organized manner; keep your font traditional, your lay-out appealing, and your spacing consistent. You want your resume to stand out, so don’t be afraid to experiment with colors and design. However, know your audience and be sure you are representing yourself professionally first and foremost.

2.     Correct Spelling/Grammar

Spell-check everything at least twice and have someone else proofread it before you submit it

3.     Professional Attitude

List a professional-sounding e-mail address—not “partyanimal_687” or “2cool4u15.” Also, list a phone number that is attached to a professional voicemail greeting. Potential employers don’t need to hear reality TV, loud music, kids crying, or road noise in the background. If this means you have to re-record your voicemail greeting, so be it.

4.     Objective Keywords

Leave out subjective words like “reliable” and “hard-working.” A potential employer is not going to bring you in for an interview because you say you’re reliable. They are going to bring you in because they think you can solve a problem for them.

5.     Keywords from the Job Description

Incorporate words into your resume that are listed in the job description of the position you’re applying for. This will help a hiring manager quickly see that you’re a fit for the position and it will also help resume scanning software signal you out as a potential match.

6.     Brief Explanations for Employment Gaps and Layoffs

If you were let go from several positions due to downsizing, mention this. If you have a large gap in your employment history, explain what you were doing during that time and what you learned.

7.     Relevant Job/Internship/Volunteer History

If you’re a veteran in your industry, you don’t need to list the very first job you had decades ago. Keep your employment history to the past 15-20 years if you have a substantial amount of industry-related experience.

If you’re a recent graduate, listing the part-time job you had in college is fine—but you also want to list any internships, volunteer work, coursework, or projects you had that are relevant to the job. Unpaid experience still counts.

8.     Effective Use of Space

Treat each word on your resume like beach-front property—space is so valuable. Make every word you use count.

9.     Customized Cover Letter

Your cover letter should contain content that is different from your resume and should match up very well with the job description. This means you will need to re-write it for each job you apply for.

10.  Realistic Expectations

Be optimistic, but realistic. If a job description lists a required task that you’re confident you can do, try to word your past experience to reflect it. But if a job description lists seven required skills or certifications and you only have three of them, then you don’t meet the qualifications and shouldn’t apply.

Elements of a good CV

1.   Basic Information such as your Name, Address, email and phone number

2.   Brief Summary of profile

3.   A Bio Data

4.   Educational Background

5.   Work Experience (If Any)

6.   Certifications

7.   Honors/ Awards

8.   Leadership Roles

9.   Reference