How can you showcase experience with SEO or digital advertising on a resume?

1 Choose the right resume format

Depending on your level of experience and the type of job you are applying for, you may want to choose a different resume format to showcase your SEO or digital advertising skills. For example, if you are a beginner or a career changer, you may want to use a functional resume format that focuses on your skills and achievements rather than your work history. If you are an experienced professional, you may want to use a chronological resume format that shows your career progression and how you have applied your skills in different contexts. If you are somewhere in between, you may want to use a combination resume format that balances both your skills and your work history.

2 Use keywords and phrases

One of the most important aspects of SEO or digital advertising is knowing how to use keywords and phrases to optimize your content and reach your target audience. The same principle applies to your resume. You need to use keywords and phrases that match the job description and the industry standards. This will help you pass the applicant tracking systems (ATS) that many employers use to filter resumes, and show that you are familiar with the terminology and the best practices of SEO or digital advertising. To find the right keywords and phrases, you can use tools like Google Keyword Planner, Moz Keyword Explorer, or SEMrush, or look at the websites and blogs of your potential employers and competitors.

3 Highlight your skills and tools

When creating a resume, SEO and digital advertising should be highlighted as a combination of many skills and tools that you have mastered and used effectively. Consider listing them in a separate section, such as SEO Skills, Digital Advertising Skills, or Technical Skills. Furthermore, they can be mentioned in your summary statement, work experience bullet points, or education and certifications sections. Common skills and tools to include are keyword research, content creation, link building, on-page optimization, off-page optimization, technical SEO, analytics, reporting, PPC, display advertising, social media advertising, email marketing, landing page optimization, conversion rate optimization, A/B testing, Google Analytics, Google Ads, Google Search Console, Facebook Ads, Instagram Ads Mailchimp WordPress Yoast SEO SEMrush and Moz. Showcasing your mastery of these will help you demonstrate how you have used them to achieve your goals and solve problems.

5 Showcase your portfolio and testimonials

Highlighting your experience with SEO or digital advertising on a resume is possible by showcasing your portfolio and testimonials. Your portfolio should include websites, blogs, articles, ads, landing pages, reports, or case studies that you have created or contributed to. Additionally, you can include positive feedback, reviews, or endorsements that you have received from your clients, employers, colleagues, or industry experts. To do this effectively on your resume, you can add a link to your online portfolio or website in the contact information section or summary statement. Additionally, you can include a portfolio section to list and briefly describe some of your best work samples as well as a testimonials section to quote or paraphrase the positive comments that you have received. Following these tips will help you create a resume that will catch the attention of recruiters and employers and help you land your dream job in these fields.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?