How We Went From 0-3M in 18 Months With 1 New Product...
Since the beta launch of our Results Driven Client Partnership Program (RDCP), we’ve had a 100% retention rate for all our clients that have partnered with us to date. Within the first six months, our clients start earning 30-90K each month, and that’s without spending money on any ads. How do we do it? Keep reading.
Selling Blindly - We’ve seen so many coaches, consultants, and business owners possess much-needed and valuable services, but they’re either not creating a great offer or marketing it to the right audience.
They spend so much time building their product and then they just jump in and start putting up ads without any real thought about whether they’re actually reaching the people who are willing to pay for their services or if their price point is worth their time, effort and expertise.
They don’t study the market beforehand, so when they’re putting up ads, they end up marketing to an audience that isn’t really interested in what they have to offer or they have an offer that doesn’t appeal to them.
Take one of our clients Karene for example.
Karene is a professional personal trainer who’s had tons of experience in fitness.
She spent a lot of time creating her program, which guaranteed to provide results and she priced it fairly at $10,000.
And then she started marketing it to parents, moms specifically.
She was able to sign up a few clients here and there, but it simply wasn’t enough.
When we started working with Karene, the first thing we told her was that she was selling to the wrong audience. She has a solid program that has great value, but she needs to shift her focus to people who can afford her program.
Then we started tweaking her offer to create more value at a higher price point, going from a month-long program to six months at 30K dollars.
By just using LinkedIn to build up the right audience, within the first three weeks Karene already had three people signing up for her program. She had no ads whatsoever, hasn’t even started her case studies or sales letter, just messaging with clients.
The Results Driven Client Partnership Program is a Done-with-you program, it’s not a coaching program, we actually get in there and help you get your business to that level where you can scale and be ready to earn six to seven-figure months.
When you sign-up with RDCP, just like Karene, we start the first six months with absolutely no ads and still double your investment.
How?
Re-evaluate and Optimize Your Offer
RDCP can only work for entrepreneurs who are ready and willing to go for high-ticket offers. If you want to stay low-ticket, if you don’t want to grow, this partnership program is not for you.
We’re re-evaluating your offer and optimizing it to make sure that it’s the most desirable to clients and you are getting paid for the level of your expertise, your time, and your effort. We also have to make sure that the service you are offering is actually feasible and can be executed within the time frame that you set up.
Once we’ve set up your offer then we move on to…
Using LinkedIn to Build Your Audience
LinkedIn is such a powerful tool for finding leads and targeting the audience that is right for you.
And again, we’re not paying for any ads. We’re using our own techniques to find an audience on LinkedIn that is the right match for your offer.
We’ll also be offering you mentorship on how to start a conversation with them, engaging and eventually booking a call and closing the deal.
Collect Case Studies
A very important aspect of scaling is making sure that you can prove to your audience that your offer works and it is worth the investment you are asking for.
Case studies are the best way to do this. You want to start building up your collection of case studies from your very first client.
Case studies also help establish trust between you and your audience, who only see you as a stranger on first contact.
When they see that you have case studies, when they can connect with actual people you’ve helped with your service, it breaks down that initial wall and they are more open to engaging with you. Make sure that your case studies are written well, factual and readable.
Your case studies should contain all the important events that transpired from the moment they touch base with your client.
- What was the situation when you first talked to them?
- What were they trying to achieve?
- What methods did you apply to get them from point A to point B?
- How long did it take?
- What was their experience during the time you were working with them?
- What is their situation right after the end of your service up until now?
Create Your Video Sales Letter
After the above steps, a lot of tweaks and improvements happen to your offer and your services. Because during this time we learn a lot about your business, your audience, and even yourself, crucial information that we need to use to make your business is at its height of potential.
And all that information that we’ve collected is going to be used to create a video sales letter that opens you up to an even wider audience.
Video Sales letters are a lot more effective since they give you a more personal connection to your audience. They don’t only get to know about your services, they also get to know about you.
This is your business’ showcase.
It tells your audience everything, from who your service is for, who it’s not for, what kind of results you can get them, how you can get them there, what can you promise them, what benefits they’re getting, and the people you’ve already helped who are enjoying the results that they are looking for.
Once we’ve done all these steps and everything in between, once we’ve made sure your offer converts at a super high ticket, we get the consistency of sales, we’re sure that your video sales letter is working and converting, that’s when we know you’re ready to scale. And we do all this within six months or less in some cases depending on where you are with your business at the start of the program.
That’s when we know you’re ready to scale and we completely fulfill the partnership between Viral Growth Media and your business.
Scaling involves a large variety of elements, including hiring a team, spending on ads, setting up your CRM, executing different marketing techniques, and more.
But we’re not just going to teach you that, we’re actually going to get in there and get it done with you. The RDCP is a partnership where we grow as you grow. Our success relies on how far we can get you so you know we’re invested in your success as much as you are.
If you’re ready to start converting high-ticket offers, if you’re ready to invest in your future, if you’re ready to grow and scale, send us a message or you can check out more about the program here. https://book.viralgrowthmedia.com/Masterclass
Sales pro with 8 years of experience | Fitness coach with 5+ years of experience | Marketing nerd |
1yLaura Egocheaga Wow, amazing results, it's great to see a company with a 100% retention rate! Great to see companies that put client results first.
Chief Marketing Officer | Product MVP Expert | Cyber Security Enthusiast | @ GITEX DUBAI in October
2yLaura, thanks for sharing!
Ph.D. Corporate Psychologist & Emotional Intelligence Practitioner | Executive & Leadership Performance Coach | Cultivating High Potentials | EQi-360 | DEIB Advocate | BeTheChange | Lead with Empathy
2yLaura Egocheaga thank you for sharing you are doing such amazing things helping your clients grow and in return, your brand and value grow as well. It is awesome to see you flourish and help others do the same. Jane