How To Build Your Personal Brand on LinkedIn

"Your personal brand is what people say about you when you're not in the room."

As one of the most successful business leaders in the world, Jeff Bezos understands the importance of a strong personal brand.

Welcome to WILDFIRE, our weekly newsletter on LinkedIn, featuring a free article selected each week with great advice on personal branding, authority positioning, launch strategy, and building a business online.

Your personal brand is more than just a logo or a tagline – it's the way that you present yourself to the world, the values that you embody, and the reputation that you build over time.

In today's digital age, a strong personal brand is more important than ever and can be the key to unlocking new opportunities and staying relevant.

Here are some tips on how to do just that.

Identify the key challenges in your industry.

Take a step back and think about the big-picture trends and challenges that are affecting your field.

• What are the hot topics that people are talking about?
• What are the biggest pain points that your clients or colleagues are experiencing?

One way to do this is by paying attention to what trending on LinkedIn.

This will help position you as an expert who understands the larger context of the industry.

Share your insights on these challenges.

Once you've identified the key challenges, share your insights on what's happening and why.

• Use your experience and expertise to provide a unique perspective on these issues
• And offer practical tips or strategies for addressing them.

This will help demonstrate your value as an expert who not only understands the challenges but can also help others navigate them.

Try our Influence Ranking Tool today to get an accurate assessment of your influence on LinkedIn.

Use storytelling to illustrate your points.

One of the most effective ways to engage your audience and help them connect with your expertise is through storytelling.

• Use real-life examples or case studies to illustrate your points,
• Share your own experiences and insights to help others relate to your message.

Remember that people connect with people, not just a list of qualifications.

Positioning your expertise on LinkedIn is not just about showcasing your skills and experiences, but also about sharing your personality and passion for your work.

So, go ahead and share your unique perspective with the world this week.

Your insights and experiences could be just what someone else needs to hear to achieve their goals.

ABOUT THE CREATOR OF WILDFIRE

Deborrah Ashley is a LinkedIn marketing strategist, trainer, and consultant.

She is also the author of the book InSIDER- How To Leverage LinkedIn To Stand Out As The Industry Leader. 

Her insights have been featured in O' The Oprah Magazine, The New York Times & Black Enterprise Magazine, and she is frequently tapped to speak on building a presence online.

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We're working to build a community of industry experts who want to grow highly influential and impactful brands online.