What do you do if your personal branding isn't establishing you as an industry expert?

Do we "really" need to be positioned as "experts"? When your personal brand doesn't showcase you as a "Trusted" or "preferred" professional or entrepreneur... Start by understanding your positioning : 1- Reevaluate your brand: Check if your value proposition, skills, and achievements are clear. 2- Compare with competitors. Are you effectively proving your expertise and engaging your target audience? 3- Leverage feedback: Use tools like Google Analytics, social media insights, and surveys to understand brand perception and performance. Then, identify gaps and adjust your strategy to better highlight your expertise and build trust with your audience. Make sense? Hit the 👍🏽

Stop posting selfies. Talk about what you do, the problems you solve. How you work and how you don't. Who you work with, who you don't want to work with. Because of the word 'personal', people get it twisted and think of "personal branding" as something where you need to air your dirty laundry in public, overshare, particularly pictures of themselves. No one needs to see your pictures everyday.

I feel you can become an industry expert with personal branding by following these:- 1. Content Strategy: Evaluate your content strategy. Are you consistently sharing valuable insights, expertise, and thought leadership content in your industry niche? Consider diversifying your content formats (blogs, videos, podcasts, social media posts) and focusing on platforms where your target audience is most active. 2. Networking and Collaboration: Engage in networking opportunities within your industry. Attend conferences and participate in online forums or LinkedIn groups. Collaborate with other industry experts through interviews and webinars to leverage their credibility and expand your reach. All the best ❤️❤️💯

First thing first - It's called personal branding, not branding.  So the real growth started with YOU.  Try to become a good human too.  Human loves human (AI be like 👺) You don't need to show yourself as an expert.  Your work is your portfolio.  Work speaks louder than words. Keep working hard and drink juice. 

When your personal branding isn't establishing you as an industry expert, it's essential to reevaluate your approach and make strategic adjustments: -Firstly, assess your current branding efforts and ensure they accurately reflect your expertise and strengths within your industry. -Identify your niche and unique value proposition to differentiate yourself effectively. -Focus on creating valuable content that showcases your knowledge and insights. -Engage with your audience actively. Respond to comments, participate in discussions, and address their needs and concerns

I recently had a son graduate college and during our celebration meal he went around the table and asked the question "What advice do you have for me being a young professional?". As he went around the table, he received great take aways of work hard, show up on time, etc. I didn't realize until that moment that I have a personal brand. I shared "Work with Integrity, find value in everyone at your company, recognize the efforts of all including the support staff that clean at the end of the day, or the ever so patient IT who answers endless power cord questions. Never be a know it all and adopt 'if I don't know I will figure out who can help you and we will both learn together'. " My son shared sounds just like you at home. See their value.

If your personal branding isn't establishing you as an industry expert, there are several steps you can take to improve. Here are my top 3: 1. Ensure that you have a clear understanding of your niche within your industry. Having a specialty on a particular area can help you focus your expertise and differentiate your from others. 2. Provide value by focusing on insights and solutions to your audience's problems. Address the needs of your target audience and position yourself as an expert. 3. Connect with other professionals in your industry both online and offline. Networking helps you stay updated on industry trends. Don't shy away from collaborating on projects, and gaining insights from others who are also established experts.

Nope. Maybe you aren't an industry expert. Perhaps you haven't been in the industry long enough to have credibility as an expert. Perhaps your ego needs to be viewed as one, but it is apparent to those who truly are experts that you aren't. If you truly are an expert, you have something of value to say. Say it in a professional way, in a professional setting. Your audience will find you.

If your personal brand isn't positioning you as an industry expert, do the following, reassess your messaging, content, and engagement strategies. Focus on showcasing your expertise through thought leadership content, speaking engagements, networking with influencers, and consistently delivering value to your audience. Adjust your brand narrative to highlight your unique insights and achievements, and seek feedback to refine your brand image.

If you feel that your personal branding isn't establishing you as an industry expert, there are several steps you can take to improve your visibility and credibility. Identify your niche: Determine what makes you unique and what sets you apart from others in your industry. Focus on your strengths and areas of expertise, and build your personal brand around them. Create valuable content: Share your knowledge and insights through blog posts, articles, videos, and other forms of content. This will help you establish yourself as a thought leader and expert in your field. Network and engage with others: Attend industry events, join relevant online communities, and engage with other professionals in your field.

Para construir una marca personal efectiva que te posicione como un experto en tu campo, es crucial tener una visión clara de lo que quieres lograr y a quién quieres llegar. Aclarar tus objetivos te ayudará a: 1.Enfocar tus esfuerzos: Cuando sabes lo que quieres conseguir, puedes concentrarte en las acciones que te llevarán a ese objetivo. 2. Medir tu éxito: Si no tienes objetivos específicos, no podrás saber si tu marca personal está funcionando o no. 3. Diferenciarte de la competencia: Al tener objetivos claros, puedes crear una marca personal única que te destaque en tu industria. Definir tu audiencia ideal te ayudará a: 1. Crear contenido relevante. 2. Utilizar los canales adecuados. 3. Construir relaciones sólidas.

Goals shape your brand's future. But knowing your audience is key. How to align your branding with purpose: 1. Set clear, actionable personal branding objectives. 2. Identify and understand your target demographic deeply. 3. Tailor your strategy to meet audience needs directly. Precision in goals and audience fosters impactful engagement.

Determine what you aim to achieve—whether it's thought leadership, career advancement, or business growth. Identify your target audience: their demographics, interests, and pain points. Tailor your messaging and content to resonate with this audience, showcasing your expertise in a way that addresses their needs and adds value to their lives or businesses.

- By choosing specific niche, only you can define your targeted audience. - In order to excel in specific field, you must learn thick and thins of that particular field. - Then you have to add similar skill-set people in your network and engaged with him like a pro. This is the roadmap which you have to follow.

Building a personal brand centers on two main goals: 1. Value Creation: This is about consistently delivering value through your actions and words to those familiar with you (warm audience) and newcomers (cold audience). Your brand's strength is measured by the positive impact you make on people's lives. 2. Networking and Impact: A key aspect of personal branding is your ability to network and create a lasting impact. It's about how often you connect with people, participate in communities, and leave a positive mark with your presence. Achieving these goals transforms your brand into a powerful tool, making you not just known, but memorable and valued for the impact you create.

Elevate Your Brand in 5 Steps: 1/ CONTENT CHECK Share insights and stories. Is your content engaging, informative, and practical? 2/ NETWORK Connect with other awesome people. Attend events or webinars. Collaborate to expand your reach. 3/ GOALS & AUDIENCE Define your aims. Who do you want to impact? Tailor your message to their needs. 4/ BE ACTIVE Engage with your network. Comment, share, and discuss to stay visible. Consistency is key in maintaning a memorable brand 5/ STAY CURIOUS Keep learning. Share fresh insights to show you're in the know. Build a brand that's active, informed, and connected. Your expertise will shine.

Clearly define what you want to achieve with your personal branding and who your target audience is. Understanding your goals and audience will help you tailor your content and messaging appropriately.

Após ter verificado mercado, posicionamento e concorrência defina onde está e onde quer chegar. Entenda que o publico que quer alcançar deseja de ver sua verdade com clareza.

Bien lo decía Tom Peters (profesor de Harvard y creador del concepto de Marca Personal): "haz lo que hacen las empresas con su marca: 1. define tu público objetivo 2. define cómo quieres que ese público te reconozca. 3. define por qué quieres llegar a ese público y cuando tengas lo anterior puedes crear una estrategia de comunicación completamente direccionada y con enfoque, punto clave a la hora de crear y fortalecer tu Marca Personal.

It's important to know what are your goals and who is the target audience, identifying the people's needs, challenges, interests and preferences. There are many tools available on the internet which can help any individual to identify about the type of field in which he or she has to grow in. Networking will play an important role in such cases.

It’s not necessarily a drawback if your personal branding isn't establishing you as an expert...because not everyone is an expert! There are many different perspectives you can take in your personal brand and many ways to add value beyond sharing expertise or tips. For example, you can add value simply by engaging as a relatable peer to empathize with your audience and share your own journey. Showing up authentically is the best thing you can do for your personal brand!

One of my favorite ways to create valuable content is to visit forums and community groups in my niche and search "Who, What, Where, When, and Why" and specific keywords related to my topics to see what questions come up. Using this method, I always have content ideas, and I know they are something in the minds of my target audience.

Understanding customer perceptions involves exploring target demographics and brand resonance. Inquiring about customer satisfaction surveys, brand awareness studies, and recent market research provides insights. Assessing emotional connection and loyalty is crucial for long-term success. Metrics like satisfaction levels, brand recognition, and purchase intent are measured. Qualitative research through focus groups and interviews uncovers underlying reasons. Insights inform strategic decisions, marketing efforts, and customer experience.

To create valuable content: 1/ Know Your Audience: Find out what questions they have. Use Google or Quora to see common industry questions. 2/ Plan Topics: Make a list of topics that answer these questions. Include stories, tips, and how-tos. 3/ Mix It Up: Create different types: articles, videos, or graphics. People enjoy variety. 4/ Share Your Experiences: Use your own stories to explain points. It makes the advice real and relatable. 5/ Ask for Thoughts: End with a question to get people talking. It's a great way to learn what they like & create conversations Consistent and useful content will make you a go-to person in your field.

Compartir contenido de alta calidad es una de las estrategias más efectivas para posicionarte como un experto en tu campo. La clave para crear contenido valioso es ser auténtico, original y relevante para tu audiencia. Al compartir ideas y opiniones originales, te posicionas como alguien que está a la vanguardia de tu sector y al crear contenido relevante puedes construir relaciones y generar confianza.

In my opinion, the key to establishing yourself as a memorable thought leader is to embed your personality and your experiences into the content that you create. Creating high-quality content is a fantastic task in its own right, however, when you can elevate that further with your own stories, perspectives and learnings that you’ve acquired through your life, it raises your content to a whole other level 😁 Learning how to tell a story, in a way which both informs the reader and allows them to connect/relate to you as a person, is such a valuable asset in the modern world. In a time where content is so readily accessible leverage what makes you stand out as a person to really shine 🙏

In my experience, creating valuable content is key to refining personal branding. Start by understanding your audience's needs and interests. Craft content that addresses their pain points, offers solutions, or provides valuable insights. Utilise diverse formats like articles, videos, or podcasts to engage with your audience effectively. Consistency and quality are crucial—regularly deliver content that showcases your expertise and adds value to your audience's lives or businesses.

O que aprendi até me tornar uma estrategista de conteúdo é que num mar de conteúdos mais do mesmo, há sempre um espaço para o bom conteúdo. E o que seria um bom conteúdo? Aquele que traz o seu tom pessoal, a transformação que você gera a partir de sua experiência. É isso que vai fazer você se destacar, seja se posicionamendo sobre algum assunto, tocando de alguma forma alguém. É aquele conteúdo que a pessoa vai sentir algo gostoso ao consumir o que você produziu, que vai trazer insights e ela a partir daí, transformar em novos conteúdos.

Content is king in personal branding. But relevance and value trump volume. How to craft content that elevates your brand: 1. Focus on mediums where your strengths shine. 2. Solve your audience's problems with your insights. 3. Showcase achievements and impact through stories. Consistently valuable content builds credibility and authority.

Content creation is too important to grow your personal brand. Here are the steps to keep in mind for content creation: - What is the problem? - Why it is important? - How it can be solved? - Who will get benefit out of it?

You should be engaging your community with a TON of value. Give give give. Gary Vee has an amazing book called Jab Jab Jab Right Hook, that's a must read on delivering great content, engaging and building a community / network, and then positioning for when you make an ask that continues to serve your community.

La marca personal es saber compartir, informar con valor, interactuar, etc. sin esperar nada a cambio de tu comunidad. Escuchara a tu comunidad te ayudará a conocer sus opiniones, valores, etc sobre el contenido, onformación, valores, etc. compartidos.

La clave para interactuar y comprometerte con tu comunidad y tu red es ser auténtico, amable y servicial. Al escuchar a tu comunidad, puedes obtener información valiosa sobre sus necesidades e intereses y al interactuar con otros profesionales, puedes aprender de sus experiencias y mejorar tus propias habilidades. Comparte el contenido de otras personas en tu red para mostrar tu apoyo y generar reciprocidad. Y si alguien necesita ayuda, ofrécete a ayudarlo.

Community engagement amplifies your brand. But it's about quality, not quantity. How to engage meaningfully for brand growth: 1. Choose platforms that resonate with your audience. 2. Collaborate with influencers and peers in your field. 3. Prioritize genuine interaction over mere presence. Foster deep connections for lasting impact and reach.

Engaging with your community is vital for personal branding. 1. Listen Actively: Understand the conversations, needs, and feedback of your community. It shows you care and value their input. 2. Contribute Value: Offer insights, help, or entertainment that resonates with your audience. Your contributions should enrich their experience. 3. Be Authentic: Let your real personality shine through. Authenticity fosters trust and connection. 4. Consistent Presence: Regularly participate in community discussions and activities. Consistency keeps you relevant and memorable. Engaging isn't just about being seen; it's about being part of the community fabric, building lasting relationships, and becoming a trusted voice within your sphere.

Personal branding gets stronger and widely spread with the expansion of network. Your network is your Net-worth. Utilise this net- worth sensibly and expand the positive engagement with peers, industry experts, community. Add on the value by joing offline and online events, by supporting the new talent of the industry, by collaborating with the experts. After all, man is social being. And connectivity with other fellows strengthens the credibility.

I always keep Engagement part of content creation. Engaging with at least one hour after publication of post is recommended. And engage should be the unique and value-adding.

Depending on your niche the social media platform matters for example I use Instagram to reach the younger crowd because it’s a newer platform but also I leverage LinkedIn because I am attracting entrepreneurs so understanding the platform allows you to connect with your community a lot easier because of their needs things like question and answering or live interactions, or posting about the people that you helped with cultivate a community for your personal brand.

Are you an expert because you say you are, or because others believe you are? Instead of competing for the limelight, try being the spotlight for people and perspectives that elevate your industry. Serving the greater good is good for your personal branding efforts.

In my experience, engaging with your community is the single most important thing you can do to boost your personal Branding. You may never have thought of your followers and your connections as your community. But that’s what they are exactly. LinkedIn is the easiest platform to build communities. Have conversations with them. Ask them what do they do? What’s there town like and what are they working on. Rather than commenting on their recent post, DM them about it. It is a great Ice Breaker. The conversation will start from there. People like people who read their posts and reach out to appreciate them. You can never go wrong with this strategy.

En un mundo en constante cambio, es vital mantenerse actualizado en las últimas tendencias y desarrollos de tu sector. Seguir aprendiendo y mejorando tus habilidades y conocimientos te ayudará a: 1. Ser más relevante: Si tu conocimiento está al día, podrás ofrecer contenido e información más relevante a tu audiencia. 2. Ser más competitivo: En un mercado competitivo, las personas con las mejores habilidades y conocimientos son las que más éxito tienen. 3. Ser más adaptable: Si eres capaz de aprender y adaptarte a los cambios, podrás superar los desafíos y seguir adelante. 4. Ser más creíble: Si las personas saben que eres un experto en tu campo, te tendrán más confianza y te respetarán más.

It's important to love what you do. With a passion for your work as an industry expert, you will want to keep learning and developing. How can you do that in this busy world? 1. Identify where your gaps are - What topics will help you strengthen in the areas you need to strengthen? 2. Identify where you want to be - How do you want to be known in your field? 3. Identify how you learn best - Independently, and/or by talking with others? 4. Create your plan - Keep it simple. What do you want to do first? 5. Commit - How can you remain accountable? By writing it down? Partnering with a learning buddy? 6. Celebrate - Recognize and enjoy your learnings! Share with others.

Let’s get back to basics. If you want your brand to convey industry expert, then you must do an honest assessment of your capabilities. - Do you truly know the key trends/opportunities, challenges, and market forces shaping your industry? - Have you established a distinct point-of-view about matters of importance to others within the industry? - Do your communication skills confirm your credibility in analyzing data and drawing conclusions/insights to influence decision making at levels higher than your own? If you have gaps in any of the areas cited above then you have work to do. You need a strong foundation of knowledge about your industry and the capability to present your ideas. There are many tools to help you, so get cracking now!

Se você não está alcançando os resultados esperados, você deve continuar aprendendo mais sobre o conteúdo e área que você atua. Veja como outras pessoas que já são referência no assunto se comportam. Aprenda com elas, peça feedback do seu trabalho, faça cursos que te auxiliem e consuma muito conteúdo para que você possa aprimorar os seus conhecimentos.

Keep evolving—a strong personal brand impacts lives and inspires people to learn from you. This requires constant evolution, not just in knowledge but in personal growth. Focus on authenticity and integrity; these are the qualities that people truly connect with. Continuously work on yourself and your skills to maintain a personal brand that resonates and influences positively. It's about being a person others look up to and eagerly await guidance from. Embrace change and self-improvement to ensure your brand remains dynamic and impactful.

Stay updated on industry trends, advancements, and best practices. Invest in professional development opportunities, such as courses, workshops, and certifications, to enhance your skills and knowledge. Seek feedback from mentors, peers, and your audience to identify areas for growth. Adapt to changes in your field and be open to trying new strategies to better connect with your audience and showcase your expertise. By prioritising learning and improvement, you'll stay ahead of the curve and strengthen your personal brand over time.

Ich lerne jeden Tag dazu! Events und Messen, Webinare, Podcasts, LinkedIn gehören zu meinem Daily business. So bleibt man wettbewerbsfähig.

En un mundo donde el acceso a la información está a tan solo un clic, no hay excusas para no seguir aprendiendo. La Marca Personal se nutre mucho del aprendizaje y las vivencias del día a día; muestra lo que haces, aprendes y vives y claramente muestra el resultado de cómo aplicas lo aprendido.

Continuous improvement is the cornerstone of success. But it demands dedication and an open mind. How to stay ahead in your personal branding journey: 1. Invest in education and certifications relevant to your field. 2. Seek feedback and act on it for growth. 3. Stay abreast of industry trends and innovations. Embrace lifelong learning to remain at the forefront.

Keep publishing ... Keep learning ✌️ After becoming influencer, people will invite you as a guest speaker for seminars, workshops, and related activities. People will add value to your post. Give value to them in return as well.

Keep going. A famous YouTuber saw no results for six months, but he kept making weekly videos. At the one year mark he had 2 million followers. An author wrote three books and barely sold any copies. The 4th book changed everything and now he has sold six million copies. Sometimes you need to improve and quantity is how you learn. Sometimes the algorithm of a particular platform takes time to know what to do with your content. Sometimes it takes time for the right person to see your content and share it. Don't give up too early. You may be inches away from finding gold.

Career building is a process - yes performance alone cannot promise the move up the corporate ladder— it’s about enhancing your image /branding. Perceptions play a paramount part in where we eventually rise up-to - hence if you find roadblocks in the career journey-Pause and Restart— do a critical assessment where am I “not scoring “ , how are others managing stakeholders, what is the group feel about me , can i have the courage to seek active feedback to incorporate some changes . Now step back and say going forward- i will internalize these 3 things and make a fresh start ..Remember career is built over a sustained period — a few challenges will in fact build your Character and Hopefully your Brand.

Take a deep breath! Remember you’re awesome and bring so much more to the table than industry expertise. Focus less on branding and more on BEing ;)

I’ve learned that personal branding is about consistently seeking feedback (not validation because there is a difference): from the way you show up in person to the topics you align yourself with online. Many times we overestimate our influence and believe because we are showing up, we are being perceived the way we desire to be. Ask your audience for feedback. What do they love about you? What do they think you do? How have you provided them with value? When I do a presentation, I ask 2-3 people for a video review to see if I hit the mark with my content. When someone solicits me for a project, I begin the conversation with learning what led them to me. Your brand will grow when you learn what resonates with both you and your audience.

You have to go back to the drawing board to consider how you’re communicating and if what you’re communicating about is of interest to the industry you want to be considered an expert in. Sometimes it’s not just about knowing your audience, but keeping up with industry knowledge and how it’s evolving so that you’re writing about what people are interested in hearing at that particular moment in time. Moreover, keep going and remain consistent! You’ll get there!

The Brand is you! when you focus on your skills and how you help people more than advertising your brand. It speaks more volume than anything else you try to “push” into the market. Show your authentic self and know it’s the process that is most beneficial.

Sad truth: Personal Branding is difficult to build. I got some shortcuts for you: 👉1-Fake it till you make it! Just kidding! But some people act like they know what they're talking about. Confidence is key! 👉2-Share your knowledge: "knowledge is power"? Share your expertise with your network & position yourself as a thought leader. 👉3- Engage with others: Don't just post content & ghost. Engage with your network, comment on their posts, & start conversations. 👉4-Be consistent: Consistency is key in personal branding. Make sure your messaging is consistent across all platforms and that you're regularly posting content. 👉4-Social proof: Ask for endorsements & recommendations. This will establish your credibility & expertise. DM me

Start documenting. Everyone thinks they’re an expert but there could always be someone else out there with additional info that you don’t have. So if your content isn’t landing or adding value above other content out there, then start documenting your journey instead. People want to see the process, and the growth. Many others are likely going through the same challenges and seeing someone share their struggles and success in real-time, will be greatly valuable. Ask others for help. Implement new learnings. Test and break. You’ll be seen as an industry leader even if you don’t think you are.

I think personal brand needs a lot of thought and a willingness to adjust as you go along. It takes time to feel what’s right for you. And you may decide you have eg three subjects you’ll post about on LinkedIn but will you also always eg ask a question each time? If you’re willing to keep tweaking I think you’ll find you are successful. I’d say the biggest issue people find with their personal brand is that they stagnate and aren’t willing to move with the times and with algorithm and societal changes. So be willing and embrace change, be creative. Take time to think about what you’re trying to achieve. Then take the time to think about how you can get there in an original and creative way.

Consistency: Maintain a consistent presence online by regularly sharing content and engaging with your audience. Brand alignment: Ensure that your personal brand aligns with your professional goals and values. Visual identity: Pay attention to the visual elements of your personal brand, including your profile picture, banner image, and content design, to ensure they reflect your expertise and professionalism. Seek feedback: Ask for feedback from colleagues, mentors, or trusted connections on how you can improve your personal branding efforts. Consider professional assistance: If necessary, consider seeking the help of a branding expert or consultant who can provide guidance tailored to your specific goals and challenges.