Funnel Fix Friday: Skiing into Conversion Optimisation! 🎿❄️

Welcome to another edition of Funnel Fix Friday! With the weather getting colder, my mind naturally drifts toward skiing. While searching for a cheeky weekend ski break, I stumbled across Interski Holidays, a site offering short ski breaks that piqued my interest. But as with any site, there’s always room for improvement—especially when it comes to optimising that all-important conversion funnel.

Let’s dive in!

First Impressions Matter When the page first loads, you’re greeted with a winter image, but here’s the thing—it doesn’t exactly scream “skiing.” There’s no ski slope, no ski lift, and certainly no breathtaking alpine view to pull you into the excitement of a ski trip. This is a missed opportunity. The first thing I’d change here is swapping that image for something inspirational—a stunning mountain shot with skiers in action or a picturesque alpine village covered in snow.

Above the Fold: Optimising for Engagement The page does deliver a clear title, “Short Ski Breaks,” which is a good start as it confirms what I searched for. But beyond that, it’s pretty bare. There’s nothing above the fold except the chat system—no value proposition, no call to action. This is prime real estate!

I’d recommend adding a compelling value proposition right at the top, something like: “The Best Weekend Ski Trips in the Alps” or “Your Perfect Ski Break Awaits.” This not only reassures visitors that they’re in the right place but also highlights what makes these trips special.

Call to Action: Finally, there’s no clear call to action. Above the fold is the perfect spot to introduce a strong CTA—something like “Explore Ski Packages” or “Book Your Weekend Break” to get people clicking through to explore the actual packages.

Funnel Fix Takeaways

1. Inspire with Imagery: Use an image that visually represents skiing and adventure to excite potential customers.

2. Value Proposition: Add a clear, attention-grabbing value proposition that tells visitors what sets these ski breaks apart.

3. Call to Action: Include a CTA above the fold to direct visitors to view packages, encouraging further exploration and eventual conversion.

That’s it for this week’s Funnel Fix Friday! Stay tuned for more insights, and if you’ve got a site you’d like us to review, drop a comment below. Until next time—keep those funnels flowing!