Here's how you can elevate the golfing experience for players.

Playing conditions are the key to player improvement, greens that roll true and flawless fast and firm fairways. World class conditions attract good players and good players encourage player growth.

This point is usually the first question from golfers. It’s critical to communicate any significant course works to players in advance & have applicable local rules in place

Great design gives the player choices that include significant risk and significant reward. Players that have talent should be presented with chances to show there unique skills, I think that’s why shot value is one of the most important ranking score.

I agree Don. We moved to SWFL and have been trying to figure out the new CC. My problem is I’ve been spoiled, SHGC is a tough act to follow. As you know it’s always pristine and very challenging but the people make it special. Your predecessor once said to me, “This is easy, everyone is happy.” Is it luck or is there a way to figure that out? So much is added to the experience if you have a great membership.

Course design is lost on many players, but clever use of natural topography will not go unnoticed. Course set up based on weather & course conditions will help enhance design

This is where all the incremental revenue is generated. Crucial to provide quality products within a quality atmosphere with well trained personnel.

From the initial contact with the club to the farewell, the customer journey must be clear, planned & friendly. This single point will differentiate you from your competitors.

Presence, Presence, Presence. Be in front of your clients. Be ready to deliver on their requests & react to feedback. Most issues can be resolved on the spot by proactive team members. Empowering team members to handle issues will pay back huge dividends over the long term