FINDING A REAL ESTATE NICHE: MARKETING YOURSELF TO BUILDERS
Darryl Davis Keynote Speaker, CSP
Darryl Davis, CSP | Skilled Keynote Speaker | Best-Selling Author | Real Estate Coach | Power Agent® Program Founder | International Real Estate Coaching, Training, Marketing |100K Connections | Goldman Sachs 10KSB Alum
Powerfact: Builders can be a tremendous niche — IF you know how to capture their attention!
By Darryl Davis, CSP
When people think of real estate agents, the image that comes to mind is usually the friendly face behind the purchase or sale of a pre-existing residence. What most don’t think about is the real estate transactions that occur with builders. Whether or not you have a background in construction or a previous history with builders, this niche can be a great choice to focus on as a real estate professional.
Where to Start
The best place to begin marketing yourself to builders is to make a list of the small to medium-sized builders in your area. The reasoning behind networking and marketing to them rather than the large builders is because most of the smaller companies have the disadvantage of having to work on their sites and manage all their projects, and are too busy to start thinking about locating LAND for the next one. Instead of prospecting to builders, you are actually going to prospect for land. Once you have a plot of land, you can start approaching builders. That is how you are going to win builders over.