A HAPPY CLIENT
In Real-estate similar to other service-related industries A HAPPY CLIENT is your most valuable BUSINESS ASSET. A happy client simply means return clients, recommendations, the best word of mouth and a milestone of trust. With digital marketing invading all our social and non-social accounts, competing to generate leads digitally can be a waste of time and money. Instead, a lot of brokers build their network and grow their business majorly by focusing just on this one asset; A HAPPY CLIENT!
How to end up with A HAPPY CLIENT in real-estate?
LISTEN; not just clients but all humans in general like to be heard. Give your client a chance to express their needs and requirements before you rush into marketing whatever you have in stock. If you pay attention to what they really need it will become easier to recommend a property that actually matches their expectations.
EMPATHIZE; show your client the right type of interest. Shift your attention from “I just want to sell,” to, “What will be a good buy for them?” This approach will deliver better results for both of you. You gain your clients’ faith once you put yourself in their shoes. As soon as you have fully digested their requirements think to yourself “What if I was buying this property for myself? If these were my needs, which property would I have picked? The answer to these questions will bring about the best property options.
OFFER HELP; let your client clearly know that your service will not be a hit & run situation. Tell them that you will be there to assist them by providing aftersales services whenever they need it. Show them your devoted by paying attention to the smallest of things. Take them for a tour in the neighborhood, make sure to show them the nearest grocery store, bakery, the best breakfast place, a good morning coffee drive through, nearest pharmacy etc. Hand them a preprepared list of important contacts they might need; the nearest plumber, electrician, carpenter, housekeeper, babysitter, home delivery services etc. In short help them feel at home.
A handshake with A HAPPY CLIENT at the end of a sale is never a goodbye, but a door opener to free marketing and an unlimited flow of sincere direct leads to whom you will not need to introduce yourself.