Customer Acquisition Strategies

If you do not know how to attract new customers into your business you will continue to struggle to grow and expand!

Your customers know what they want! Do you?

Earlier today I hosted a #live session where I highlighted one of the Design Thinking Frameworks I created for my Students and Clients!

Customers use money to buy what they need, want, desire: i.e.

1. to reduce pain and

2. to get closer to achieving their aspirations.

This is why I say:

Passion Sells - Desire Buys

I also introduced a new concept that I called: "Customer Blind Spot(s)"

As the Entrepreneur or Business Owner, you must now seek to understand what might be sitting in your ideal customer's Blindspot because:-

If you create a solution for a problem that people don't know they have... you will find it very difficult to convince them to buy it!

However, when you engineer around desire your customers will track you down because they want what you have created.

Selling is easy when you do several things well. Selling is extremely difficult if you don't!

When desire is high customers would have to fight their own will to not buy into your product.

Learn more here and learn how to use the 5 point framework to expand your customer base - https://toyinumesiri.academy/posts/watch-customer-acquisition-strategies

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