😋 CPG Tasty News 8/14/23

Hope you're kicking off the week with a yummy beverage in hand. I unfortunately just realized I never restarted my Mizuba Tea matcha subscription after I paused it while traveling this summer and now I'm completely out 😱. I'm a matcha latte every morning kind of guy, so this one is going to sting.

Anyways, on to this week's news!

😋 This Week in #CPG

A roundup of CPG news that happened last week brought to you by  Amber Caro

🛒 Retail Rollouts - Whole Foods, Sprouts and Target

➡Soom Foods launched an exclusive 11 oz Organic Tahini and Dark Chocolate Tahini with Sea Salt in Sprouts Farmers Market Innovation Set last week! ( Amy Zitelman ) 🍫

➡Masienda's Heirloom White Corn Masa Harina is now available in more than 400 WFM locations! (Jorge Gaviria)

➡Miyoko's Creamery Cinnamon Raisin Cream Cheese launched into Whole Foods market this week! (Joani Baird, Stuart Kronauge)

➡Coconut Whisk is now available at Target in 86+ locations nationwide!! (Bella Nhi Lam)

🛒 Retail Rollouts - Other

➡Daily Crunch is now available in Mother's Market & Kitchen! ( Laurel Orley ) 🤘

➡Granarly blends are now available at all King Soopers/City Market

locations across Colorado! ( Morgan Potts )

➡Crafty Counter's WunderEggs are now available in Wegmans Food Markets! (Hema Reddy)! Congratulations! 🙌

➡Ruby Hibiscus has officially landed at Publix Greenwise Market! ( Noah Wunsch )

➡IWON Organics is now at a few dozen more West Coast Costco Wholesale locations! 🚀 ( Mark A. Samuel )

➡Lunar Hard Seltzer has launched into 99 Ranch Market, one of the largest Asian grocery chains in the US! ( Kevin Wong ) 🎉

🚀 Product Launches

➡Kiva Brands, Inc. launched their new Camino Fruit Chews! (Kristi Palmer,

Vilay Matuska)

🤝Partnerships and Collabs

➡Partake Foods x DoubleTree by Hilton partnered to provide Hilton Hotel visitors with an allergen-free chocolate chip cookie option upon check-in. ( Denise Woodard )

➡Sanzo announced their newest collaboration with Covry, an inclusive eyewear maker of all shapes and sizes! ( Sandro Roco )

Who did I miss? Drop them below!

JOYFUL CO. REDESIGN

One of the biggest challenges I'm going through right now is deciding when to launch the new website. You see... I keep making tweaks to the site design, text, and more. Of course, trying to continuously improve to get things to a point where I think it'll perform best. Also, I have 85% of the inventory in, so we're almost ready to kit into boxes, but not quite.

So here's my question to you. Do I

1. Build a pre-sales landing page to test messaging and drive e-mail signups?
2. Wait until the product is ready to ship and then launch the site?
3. Something else?

Let me know, I'd love to hear what you think.

WEEKLY UPDATES

SOCIAL AD TO RETAIL DOWN TO A CLICK

Imagine a world where the journey from spotting an enticing social ad to making a purchase happens in just one click. With Pear Connect they streamline this process for you, making it easier for customer to buy your products.

Your brand can now bypass the landing page - where more than nine in 10 shoppers bounce - and eliminate mid-funnel dropoff.

• Turn your social ads (e.g. TikTok, Meta, Snap) and display ads (e.g. The Trade Desk) into mini where-to-buys
• Customize which products and retailers to display, or leverage the ad networks' full machine learning optimizations
• Drive 20x more retailer selections by saving a click
• Maximize ROAS

Learn More

THREE-YEAR FORECASTING

Can you just build us a forecast?

This is one of the most common questions Accountfully gets asked by founders when considering advisory support. While yes, they can send you a beautiful and functional template, it does not guarantee that it will be accurate, up-to-date, or functional.

You see, many factors go into a successful three-year financial forecast, and a pretty template is only step one. Let's break down the important and effective areas to spend time on when seeking forecasting success.

Read Full Article

AMAZON PRIME DAY 2023 SPARKS SHOPPING FRENZY

With a comprehensive view of global consumer behavior, NIQ conducted a survey of 8,000 consumers across 8 global markets during Prime Day 2023. Our aim was to uncover how consumers responded to the deals and discounts amid the prevailing cost-of-living crisis, which exerts pressure on consumers, businesses, and economies worldwide.

Here are the key trends observed across the globe.

Learn More

STARTUP TO SCALE PODCAST

131. Top Accounting Mistakes for CPG Companies

Good accounting will reveal the fundamentals of your business performance and show the good and bad. But great bookkeeping can be challenging for inventory based businesses.

Join me for a conversation with Michael Pignatelli, CPA, MAcc , Co-Founder of Unloop Accounting as we break down the top accounting mistakes CPG Companies make and how to solve for them.

Listen on Apple Podcasts or Spotify

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