Burnout: it's a you problem
Cycling around Copenhagen earlier this year

Burnout: it's a you problem

Burnout can happen to anyone. It hit me like a ton of bricks a few years ago.

This is what I learnt (the hard way) and I'm sharing ahead of World Mental Health Day because it's important to understand the impact that stress can have on your mental and physical health.

My story

The full impact of burnout crept up on me slowly. I'd been overworking for such a long time, exhaustion became the norm, but as my workload and demands of family life continued to grow, I hit breaking point.

My memory dropped off a cliff, I wasn't as quick or articulate as I used to be, my sleep was awful, I was irritable, and I physically couldn't keep up with my two young children. My mental health dipped.

I was called a "zombie wife". I wish I'd stopped before it got to that point, but I'm not alone.

A quick search shows there are many articles on coming back from burn out or preventing it, with suggestions such as exercise, eating well, sleeping well, and asking for help.

Those things are valid, however if you're already going down that road you need more. We all know exercise is good for you, but I 'just didn't have the time'.

I blamed my workload but I've learnt that my burnout wasn't a work problem, it was a 'me' problem.

Yes my workload was overwhelming at the time and there was no team at that point (I have an amazing one now), but there's always going to be more work, higher expectations, new goals, roles or promotions to strive for, and it's about setting your own rules.

What's helped

Here's what I come back to when I start to slip into previous patterns:

Don't focus too much on the end goal

The prospect of a promotion or new role, pay or recognition often drive people, but if you focus too much on the end point and don't enjoy the opportunity getting there, the pressure to keep performing can be overwhelming.

Prioritise yourself and think about what really matters

It's usually your exercise and personal time that goes first, but if you don't value yourself enough to carve out 15-30mins for yourself (everyday), what are you doing?

If you can't say no, say 'not right now'

It's hard to say no but you must prioritise. This isn't easy when you have a stack of urgent items and something else lands, but if you can't delegate, be strict on what's urgent. What's the one thing can't you drop to keep achieving your end goal?

Accept good enough

When asks can't be changed, delegated, or pushed back, sometimes good enough is perfect.

Be kind to yourself, there are no supermums

There's no 'working dad' title, in the same way as a working mum. There's a whole load of women who are working like they don't have children and parenting like they don't work. It's exhausting!

A side step can be a good career move

I took a side-step role to recover. It brought back my excitement for digital marketing. I could feel a weight lift as I wasn't focused on the next big career ladder step. Instead, I got more creative, enjoyed a new challenge, and learnt a lot.

What do you find helpful to keep a good balance?

 

Cameron Yates

Head of Enablement @ EveryoneSocial | Driving efficient GTM strategies via #EmployeeAdvocacy, #SocialSelling, and #EmployerBranding

1y

Great read, Charlotte. Thanks for putting this out there. I also experienced burnout a few years back and a) everything you said is dead on and b) I found that I needed to give myself permission to be patient as I was healing. I thought I could just change my habits, start eating healthy, exercising, sleeping, etc. and that everything would start changing overnight. I was wrong about that. It took me over a year to get back to feeling like myself even after all of the positive changes. Burnout is very real and is very significant. I wouldn't expect to come back from a knee injury or something w/out rehab, time and patience. I found the same to be true for my health post-burnout. So glad you're back and better than ever and that we get a chance to work together in the near future!

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Emily Stead

Head of Communications, Functions at Standard Chartered

1y

Such wise words, Charlotte. Particularly like making time for yourself and also knowing when ‘good’ is enough and we don’t have to reach our own standards of perfection (something I struggle with!).

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Mohamed Muraj

Digital marketing strategist & solver 💡 | Social media aficionado ❤️ | Watches connoisseur 😍 | Generative AI, Metaverse and Web3 enthusiast 🛸

1y

It takes a lot of courage to firstly even write this down and then to go on to share it. Not sure how many times you contemplated on pressing that publish button, this is not only inspiring, helpful but also re-assuring that things will be OK, if you priorities, and set some rules to find that balance. Thanks for sharing your tips, will deffo consider them. “Prioritise yourself and think about what really matters” is my number one go to option. The other is sharing / talk to someone, it helps create dialogue and creates awareness that if you are behaving differently compared to how you normally are. There’s something that might be impacting it. Thanks again for sharing your story and learns Charlotte Lander 🙏

Adam Chiasson

Head, Internal Digital Communication Channels at Standard Chartered

1y

Great article and fantastic advice, Charlotte! This is something that a lot of people can probably really relate to, but doesn’t get talked about nearly enough. So, kudos for being so open about your own experience.

Victoria Jory

Consultant | Experienced at Driving Partnerships | Navigates Global Relationships to Deliver High-Profile Collaboration, Programs and Events | Spearheads Impactful Collaborations for Significant Brand Growth & Advocacy.

1y

You already know my story Charlotte Lander but agree with the lessons you've shared! Thank you. My biggest lesson... seeking help was not easy, and I've made mistakes in that area since, but it was categorically the best thing I did - for me! I had ignite with the fantastic Libby D. I also sort counselling and when I then left Standard Chartered Bank after a collective 14 years, post covid, after a major health change I did so with no regret or negativity. Instead I look back fondly at the support I needed, but also the network I'd nutured then and now, because, help can be in the professional sense like ☝🏻 but in the wise words of the Mad Hatter... "The secret, Alice. Is to surround yourself with people who make your heart smile. It's then, only then, that you'll find your Wonderland". I really, really, believe in this! Being mindful of who we spend our precious time with is very important to being our best and our health all round. ❤️

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