Brand Activation 2017 and Beyond

The growth of technology is changing the game of Brand Activation.

Consumer Purchase Implications

Consumers are making more decisions before they reach the retailer.

•78% of consumers state that digital/social communication impact their purchases. Social Media Today

Alcoholic Beverage Consumers

•80% of respondents reported having bought an alcoholic beverage they had discovered on social media. ADWeek.com

Deloitte Center for Industry Insights - 2017 Consumer products industry outlook Deloitte Center 2017 Consumer Products Outlook

•It’s imperative to target the right consumer with the right message in the right moment through whatever device they are using.

Knowing where your brand's customers are living, working and playing and how to get your brand in front of them before they hit the stores will play a critical part in brand success.

Brand & Company Success (http://www.mckinsey.com - Brand success in an era of Digital Darwinism)

• Brands/companies that utilize social activation and communication convert sales at a rate 2.5 times greater those that do not execute a social selling/communication plan.
• Brands and companies gain a sizeable edge over competition when they are adept at consumer activation and communication using digital tools during the purchase decision journey.

Learn more about Social Selling and Brand Activation here: Social Activation Marketing