What do you do if your brand innovation is met with resistance and skepticism?

Throughout my journey, I’ve encountered skepticism and resistance. Yet, the most rewarding moments come when results speak louder than words. It’s a peculiar twist when doubters claim they were supporters all along. The lesson? Recognize those who don’t uplift you and choose your circle wisely. Embrace the work that ignites your passion, and let your achievements capture the attention of those who matter. Success isn’t just about proving oneself; it’s about forging ahead with the right people by your side.

Innovation facing roadblocks? Here's how to break through: 1. Educate and Communicate: Explain the benefits. Help stakeholders understand the value your innovation brings to the table. 2. Proof of Concept: Show, don't just tell. Provide tangible evidence or pilot programs to demonstrate the potential success of your innovation. 3. Address Concerns: Listen to feedback. Address any valid concerns or objections raised by stakeholders to build trust and confidence. 4. Incremental Rollout: Start small. Introduce your innovation gradually to minimize resistance and allow stakeholders to adjust at their own pace.

If your brand innovation is met with resistance and skepticism, it's essential to approach the situation with empathy and understanding. Take the time to listen to the concerns raised by those who are skeptical, as their perspective can provide valuable insights into the root of the resistance. Clear communication is key - articulate the benefits and potential impact of the innovation, demonstrating how it addresses specific challenges or opportunities while aligning with the brand's objectives and values.

Clearly articulate the value proposition of your brand innovation and how it addresses key challenges or opportunities facing the brand. Highlight the potential benefits, such as increased customer engagement, market differentiation, or revenue growth

Embrace an iterative development approach to address resistance and refine your innovation. Rather than viewing resistance as a roadblock, see it as an opportunity for growth and improvement. Use tools like rapid prototyping, user feedback loops, or A/B testing to gather insights and continuously iterate on your innovation. As a subject matter expert, I've experienced the power of iterative development firsthand. By releasing minimum viable products (MVPs) and gathering real-world feedback from early adopters, we were able to identify pain points and make targeted adjustments. This led to a more refined innovation that resonated more strongly with our customers, ultimately converting skeptics into advocates.

If the skepticism is coming from an internal audience it’s important that your personal view is supported by research / pre test outcome from the target audience.