Angie’s Career Gazette (09/30/2023)

Your source for US job opportunities, career advice and the latest trends in digital advertising & marketing.

Angie’s Thoughts

Navigating the Digital Job Hunt with Artificial Intelligence

Embarking on a job search in the dynamic realms of digital advertising and marketing is akin to masterminding a viral ad campaign! Tools like ChatGPT serve as your digital compass, optimizing resumes, amplifying cover letters, and supercharging interview strategies. But the landscape is vast, and your brand is unique. Let's explore how to navigate and leverage various tools and strategies!

1. Do: Tailor Content with AI Assistance

Utilize AI tools like ChatGPT to craft personalized resumes and cover letters that resonate with diverse audiences. Infuse them with your unique experiences and align them with the specific roles and sectors you’re targeting.

Prompt: “Help me craft a resume summary for a digital marketing specialist with expertise in SEO, content creation, and social media management.”

Don’t: Settle for Generic Campaigns

You are the unique selling proposition! While AI crafts engaging narratives, ensure your individuality shines through. Authenticity is your key to engagement in both ad campaigns and job applications!

Example: Using a generic template, you send the same resume and cover letter to every employer, not addressing Adobe’s focus on creativity or Google’s emphasis on innovation, which makes your applications less appealing to each specific company.

2. Do: A/B Test with Virtual Platforms

Leverage virtual interview platforms and AI analytics to refine your pitch and responses. Adapt and optimize based on feedback, ensuring you’re ready to engage and leave a lasting impression during real-time interactions.

Prompt: “Provide me with different ways to answer the interview question, ‘How have you successfully managed a digital advertising campaign from start to finish?’”

Don’t: Rely Solely on Scripts

Be flexible and authentic in your responses. Scripted answers lack the personal touch that can turn an interview into a meaningful conversation and a potential job offer.

Example: You walk into an interview with Web Publishers Inc. and give a rehearsed answer about your experience with ad agencies, not adapting to the company’s focus on web publishing, resulting in a misaligned response.

3. Do: Keep a Pulse on Industry Trends

Use AI trend analyzers and digital platforms to stay informed about the latest developments and buzzwords in the advertising landscape. Join forums, attend webinars, and participate in online discussions to stay ahead of the curve.

Prompt: “Can you summarize the key takeaways from the latest AdWeek article on the emerging trends in programmatic advertising?”

Don’t: Overlook the Power of Networking

While digital insights are valuable, personal connections are irreplaceable. Network with industry professionals, seek mentorship, and engage in community discussions to gain diverse perspectives and insights.

Example: Relying solely on AI-generated summaries, you miss out on a discussion about a recent article about a new cookieless solution by Facebook, leaving you unprepared to discuss this trend in an interview with a social media marketing agency.

4. Do: Optimize Your Strategy with Diverse Tools

Leverage a mix of AI tools, online courses, and digital platforms to enhance your skills and optimize your job-seeking strategy. Platforms like LinkedIn Learning, Coursera, and Skillshare offer courses tailored to the advertising and marketing sectors.

Prompt: “List the top five LinkedIn Learning courses that can enhance my skills in web analytics and data-driven marketing.”

Don’t: Isolate Your Learning

Expand your learning beyond digital platforms. Attend industry conferences, workshops, and seminars to gain hands-on experience and build valuable connections.

Example: Focusing only on Coursera courses in CTV, you miss a a webinar about integrating CTV as part of your Omni-channel mix, losing the opportunity to gain practical skills and network with professionals.

5. Do: Employ Ethical Practices

Regardless of the tools and platforms used, maintain ethical standards. Be transparent about your skills and achievements, and use AI tools responsibly to enhance, not fabricate, your professional persona.

Prompt: “How can I ethically represent my involvement in a project where I played a significant but not leading role?”

Don’t: Overstate Your Accomplishments

Transparency and authenticity are cornerstones of building trust and lasting relationships in the digital advertising ecosystem. Represent yourself honestly and let your genuine accomplishments speak for themselves.

Example: On your resume, you claim to have “led the development of a high-impact social media campaign” for a project where you only contributed to content creation, leading to a challenging situation when the interviewer asks for details about your leadership in the project.

Final Thoughts

Being mindful of the “Don’ts” serves as a guide, highlighting the importance of customization, adaptability, diverse learning, networking, and ethical representation in your digital advertising and marketing job hunt.

Additionally, while ChatGPT offer valuable assistance, encourage yourself to experiment with various AI platforms, such as Bard, Bing and Claude.AI. Each platform offers unique features and capabilities that can further refine your job-seeking strategy, making you a versatile and well-rounded candidate in the ever-evolving digital realm!

#OpenToWork

Every week I curate a list of job opportunities from posts I see in my LinkedIn feed. So, let's get these jobs filled and get people back to work! And please help to #payitforward

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🤞🍀🧧 Good luck to those searching for their next opportunity.

Check out these job openings posted by:

1. Director, Public Relations | NYC | Cartier | Carter Berman

2. Creative Project Manager | Boston, MA | Liberty Mutual Insurance | George Efstathiou

3. Senior, Cloud Security & AI | (not specified) | Bank of America | Ann Chang

4. Vice President, Marketing | USA (remote) | Sunday | Jaclyn Fullen, PHR

5. Director, Enterprise Sales | NYC | Innovid | Devan Berlin

6. Sales Director | Los Angeles (remote) | Adomni

7. Interactive Designer | Tampa, FL | PPK | Sarah Morris

8. Vice President, Communications & Public Affairs | Washington, DC | Global Strategy Group | Jade Floyd

9. Director, Sales | Chicago / NYC / Los Angeles / San Francisco | Adomni | Jonathan Gudai

10. Senior Campaign Operations Specialist | Las Vegas (remote) | Adomni | Jonathan Gudai

👇🏻more jobs below 👇🏻

##JobSearchAdvice

How Hiring Companies find Candidates on LinkedIn

Do you want to know how LinkedIn has transformed the hiring process on its platform? Watch this TikTok video by Madeline Mann, CEO / Career Coach of Self Made Millennial. She explains how they use the platform, and what they look for. She offers a few tips on “Open to Work”, profile edits, displaying skills and more. Take a look at her post.

Also be sure to follow her on TikTok, under the handle SelfMadeMillennial!

#OpenToWork cont’d

11. Staff Accountant, Payables | Las Vegas | Adomni | Jonathan Gudai

12. Staff Accountant, Receivables | Las Vegas | Adomni | Jonathan Gudai

13. Art / Brand Director | Flower Mound, TX | RuffleButts | Jefferson Haddox

14. Senior Associate, Partnership Relations | NYC | Orion Worldwide

15. Manager, Partnership Relations | NYC | Orion Worldwide

16. Director, Partnership Relations | NYC | Orion Worldwide

17. VP, Partnership Development | NYC | Orion Worldwide

18. Accounting Manager | NYC | Orion Worldwide

19. VP, Partnership Development | NYC | Orion Worldwide

20. Winter/Spring/Summer 2024 Internships - Data Engineer, Analysts, Scientist (multiple openings) | Freemont / Palo Alto, California| Tesla | Mohammed Wasim

👇🏻more jobs below 👇🏻

#UplevelYourSkills

How Microsoft Edge can boost your productivity and creativity with Bing AI

I came across this LinkedIn post by Nicole Leffer. She shares her personal experience of switching from Chrome to Edge and how it improved her browsing experience and work productivity with Microsoft Edge and Bing AI that's now a built-in feature. She features a video on various examples of how to use the built-in Bing AI features using Microsoft Edge with programs such as Word and PowerPoint to accelerate your work and creativity.

Here are some use cases that she demonstrates:

• Use it to provide ideas and help you with a paper your working on in Word

• How you can get a summary and/or analyze of an article or content online

• Help you create bullet points for a PowerPoint presentation

Watch how she shows you how to use Bing AI for your everyday work tasks. Also, make sure that you follow her, she has a lot of great content on how to use AI for other marketing purposes as well.

#OpenToWork cont'd...

21. Direct Sales Lead | California (remote) | Caffeine | Henry Embleton

22. Senior Product Marketing Manager - Azure Data Community | USA (remote) | Microsoft | Nikisha Reyes-Grange

23. 32 undergraduate and graduate internship opportunities in Data, Cyber, Legal, Software Engineer, Cloud, Operations and more (Summer 2024) | Atlanta, GA | Delta Air Lines | Lydia Oshodi

24. Adobe Tech Sales, Federal Consulting Project Manager, Strategy and Ops, Software Engineering, Digital Strategy and 4 other Internships (Summer 2024) | California / New York / Texas / Utah | Adobe | Lydia Oshodi

25. Vice President, Consumer Bank-Marketing Acquisition Manager | Columbus, OH | JPMorgan Chase & Co. | Brian Straley

26. Director, Audience Intelligence | USA | CMI Media Group | Daniela De Simone-Kiss

27. Senior Responsible AI Assessment Program Manager | Atlanta / Boston / New York / Redmond, WA / San Francisco | Microsoft | Kristen Laird

28. Creative Director | USA (remote) | Headspace | Tina Hardison

29. Freelance Senior Content Writer | USA (remote) | OS Studios - A Project Worldwide Agency | Ian Packard

30. Digital Media Buyer | Virgina (remote) | ad+one

👇🏻more jobs below 👇🏻

#EventAlert

Navigating What’s Next

October 10 | 3:30-4:30pm ET | Free Virtual Webinar

When market disruption sparks career transitions at senior levels in an organization, IAB is here for you.

If you’re a senior sales, agency, or marketing leader (VP and above) either facing a transition or keen to be ahead of the curve, this is your golden opportunity. Prepare for tomorrow, today. Secure your spot now.

Join IAB’s ‘Navigating What’s Next’ webinar at 3:30 PM ET on October 10th, as Strategy Source Talent Solutions & Advisory shares marketplace insights and best practices that will help you master career pivots and leverage the latest job search strategies. YRegister Now...

You’ll also be able to engage directly through a live Q&A with:

• Amanda Richman, Executive in Residence, IAB

• Laura Lasiter, Chief Executive Officer, Strategy Source

• Tracy Raiser, Managing Partner, Chief Commercial Officer, Strategy Source

#OpenToWork cont'd...

31. Technical Account Manager | NYC / Los Angeles | VideoAmp | Anne Callahan

32. Manager, Digital Media | Hawtorne, NY | Alchemee (formerly The Proactiv Company) | Jeff Giacchetti

33. Yahoo Summer Intern (US) - Sports, Finance, Mail & More! | USA ( | Yahoo | Nicolas Torzec

34. Global Senior Manager, Product Marketing | Westborough, MA | Olympus Corporation | Gary Trendel

35. Strategy Manager, Experience Innovation | Seattle, WA | Starbucks

36. Creative Director | (not specified) | Highdive | Katie Bero

37. Associate Creative Director | (not specified) | Highdive | Katie Bero

38. Junior Art Director | (not specified) | Highdive | Katie Bero

39. Associate Creative Director, Content | NYC | McKinney | Jack Appleby

40. Sr Manager, Email Marketing | Sparks Glencoe, MD | USA Lacrosse

👇🏻more jobs below 👇🏻

#ListenUp

Blood, Sweat & CPMs

In this podcast episode of Blood, Sweat & CPMs, Kurt Donnell, President & CEO at Freestar and Angelina Eng, VP of Measurement, Addressability & Data Center at IAB chat about cross-channel measurement, attention metrics, terms & conditions, ad operations AND digital invoicing...All the "sexy stuff" the advertising industry loves to talk about. You don't want to miss it! Listen on your platform of choice.

#OpenToWork cont'd...

41. Partnerships Director, Chicago | Chicago, IL | Livewire | Sarah Newey

42. Partnerships Director, New York | NYC | Livewire | Sarah Newey

43. Enterprise Client Engagement Manager | (not specified) | Digital Platform Marketing Services via Chameleon Collective | David Honig

44. Digital Marketing Data Analyst and Insights | (not specified) | B2B, B2C eCom Company via Chameleon Collective | David Honig

45. Program Manager, Delivery Analyst | (not specified) | Digital Platform Services via Chameleon Collective | David Honig

46. Design Director, Luxury Brand | San Francisco, CA (Bay Area) | via Wolf Creative Co. | Serena Wolf ★ Headhunter, Founder, Executive Recruiting Partner

47. Director, Organizational Effectiveness | NYC | GroupM / GroupM Nexus | Sam Nehme

48. Director, Strategy | NYC | GroupM / GroupM Nexus | Sam Nehme

49. Director, Planning | NYC | GroupM / GroupM Nexus | Sam Nehme

50. Director, Paid Social | NYC | GroupM / GroupM Nexus | Sam Nehme

👇🏻more jobs below 👇🏻

#Hiring

Want to feature a job in Angie's Job Gazette? Send me:

• US-based opportunities in advertising, marketing, and ad tech.

• Roles like account services, ad operations, sales, and more, as LinkedIn posts.

Also, consider posting on:

1. JobsInAdTech.com - Use code ANG2323 for a 10% discount.

2. Beeler.Tech Job Board - FREE at https://jobs.beeler.tech.

#OpenToWork cont'd...

51. Director, Commerce Data Strategy | NYC | GroupM / GroupM Nexus | Sam Nehme

52. Director, Programmatic | NYC | GroupM / GroupM Nexus | Sam Nehme

53. Director, Mobile App Install | NYC | GroupM / GroupM Nexus | Sam Nehme

54. Director, Data & Analytics | NYC | GroupM / GroupM Nexus | Sam Nehme

55. Director, Marketing Intelligence & Science | NYC | GroupM / GroupM Nexus | Sam Nehme

56. Studio / Production Artist | Minneapolis, MN | via Wolf Creative Co. | Serena Wolf ★ Headhunter, Founder, Executive Recruiting Partner

57. Partner Media Sales - Pharma | NYC | CVS Media Exchange (CMX) | Pamela Young

58. Account Management Director | Chicago, IL | CVS Media Exchange (CMX) | Pamela Young

59. Account Manager - Gen Merch & Consumables | NYC | CVS Media Exchange (CMX) | Pamela Young

60. Manager Strategic Partnerships | NYC | CVS Media Exchange (CMX) | Pamela Young

👇🏻more jobs below 👇🏻

#JobSearchAdvice

5 Ways Job Seekers Can Keep In Touch With Employers Who Rejected Them

Networking Tips for Navigating Career Opportunities 🌟

Networking is a vital part of job searching, and it's essential to approach it strategically. Caroline Ceniza-Levine, an executive recruiter and coach, highlights the need to navigate situations where we might meet potential employers or those we've previously interacted with.

Here's a guide on how to follow-up with target employers:

1. Stay Active in Networking: Just because one opportunity didn't pan out doesn't mean others won't. Stay visible.

2. Don't Assume: Not hearing back isn't always a rejection. If still interested, continue pursuing that opportunity.

3. Diversify Conversation Topics: While job searching is crucial, it's not the only topic. Build genuine connections by discussing other interests.

4. Use Various Communication Channels: From events to LinkedIn, ensure you're meeting people where they are most active.

5. Seek Clarity: Always aim to understand where you stand, whether it's about a particular job or the pace of a developing relationship.

Remember, it's about fostering genuine connections. Don't focus solely on the transaction of getting a job; aim to build lasting relationships. Read her latest ‘Your Career Questions Answered’ newsletter for more details...and subscribe to her newsletter too!

#OpenToWork cont'd...

61. Senior Brand Manager | Wellesley, MA | CVS Media Exchange (CMX) | Pamela Young

62. Senior Manager Marketing Strategy | Boston, MA | CVS Media Exchange (CMX) | Pamela Young

63. Senior Manager B2B Marketing Strategy | Wellesley, MA | CVS Media Exchange (CMX) | Pamela Young

64. Office Manager / Executive Admin | Los Angeles, CA | A Boutique Agency via Wolf Creative Co. | Serena Wolf ★ Headhunter, Founder, Executive Recruiting Partner

65. Linear TV Strategist - Coordinator (Part-Time) | USA (remote) | WorkReduce | Brian Dolan

66. Digital Media Strategist - Manager | USA (remote) | WorkReduce | Brian Dolan

67. Social Media Contractor | (not specified) | Prestige Beverage Group | Sarah Carter

68. Account Executive, West Coast | Bay Area / Los Angeles, CA | Zynga | Marian Thomas (Harutyunyan)

69. Account Executive, West Coast | Bay Area / Los Angeles, CA | Zynga | Marian Thomas (Harutyunyan)

70. Account Executive, East Coast | NYC | Zynga | Marian Thomas (Harutyunyan)

👇🏻more jobs below 👇🏻

#IndustryTalk

1. Apple has done it again! Their latest iOS 17 privacy changes are going to cause a stir in the world of digital marketing affecting link decorations. Read on...

2. Generative AI will affect nearly all jobs, but Indeed's researchers found that only about 20% are highly exposed, which means GenAI can perform a significant number of skills in a job proficiently. Read the report...

3. "Is It Time For A Media-Buying Bill Of Rights?", written by Joe Mandese at MediaPost attended a recent Simulmedia marketplace event where CEO Dave Morgan proposed a game-changing "Advertisers' Bill of Rights" outlining essential standards for ad placements. Read on...

#OpenToWork cont'd...

71. Associate Sales Director, Midwest | Chicago, IL | Zynga | Marian Thomas (Harutyunyan)

72. Programmatic Sales Manager | NYC / Chicago, IL | Zynga | Marian Thomas (Harutyunyan)

73. Digital Sales Planner, Midwest/East Coast | NYC / Chicago, IL (remote) | Zynga | Marian Thomas (Harutyunyan)

74. Digital Sales Planner, West Coast | Bay Area / Los Angeles, CA (remote) | Zynga | Marian Thomas (Harutyunyan)

75. Ad Effectiveness Manager | USA (remote) | Zynga | Marian Thomas (Harutyunyan)

76. Customer Success Associate | NYC | Chalice Custom Algorithms | Ali Manning

77. Vice President, Director Media Strategy | Los Angeles, CA | Starcom | Mike Martinez

78. Senior Account Manager | Santa Monica, CA | Activision Blizzard | Mike Patterson

79. Privacy Specialist, WW Ops Privacy | Bellevue, WA / Nashville, TN / NYC | Amazon | Rob R.

About this Newsletter

In 2023, amidst challenges and layoffs in the US-based advertising, marketing, and ad tech industry, Angelina Eng noticed a common struggle among her friends, colleagues, and network: finding new opportunities and resources as they seek their next career move. Leveraging her personal time on top of her day job at IAB, she began sharing job openings she came across on her social feed. With a strong and engaged following, Angelina took the initiative to officially create 'Angie's Career Gazette' and has evolved into a comprehensive resource hub for all things career-related. From valuable career tips and advice to handpicked sources that keep you in the loop about the latest trends and industry news.

About Angelina Eng (aka Ang | Angie | not Angela)

With almost three decades of navigating the dynamic digital advertising landscape, Angelina Eng has become a renowned authority in this ever-changing field. Her background within prominent industry holding firms has propelled her into executive roles, spanning account management, media planning and buying, ad operations, and data analytics. Angelina's expertise extends to areas like data engineering, operational excellence, and advertising platforms. In her present position at the Interactive Advertising Bureau (IAB), as VP Measurement, Addressability & Data Center, she focuses on creating educational materials, best practices, industry standards, research and events that delve into topics such as addressability, media analytics, attribution, and more.

Angelina is always open to meeting new people and making new friends; click the 🔔 "follow" button on Angelina's LinkedIn profile.