Advertising Week NYC

Didn't get a chance to attend Advertising Week in NYC? No problem!

We have collected our top insights from the various panels throughout the week, and are sharing them here with you.

Discussion One: 'The Future of Growth: Why Partnerships are Essential in a New Era of Marketing'

Speakers: Alvin Bowles (Meta's VP of Business Ecosystem Partnerships) and Lauren Weinberg (Global Head of Marketing and Communications at Square).

How do your favourite brands maximize efficiency to grow and scale? This discussion focused on the importance of partnerships in the new era of Marketing. From brick-and-mortar businesses partnering with online sellers in the early days of the pandemic, to brands providing seamless shopping experiences across social media. There was a huge emphasis on diversifying revenue streams and building trust with your customers as being the key to growth.

Discussion Two: 'The Anatomy of an Authentic Brand'

Speakers: Kofi Amoo-Gottfried (CMO of DoorDash), Dara Treseder (CMO of Autodesk), and Alison Weissbrot (US Editor for Campaign).

As the values of Americans and global citizens continue to evolve and splinter, how can brands root themselves in and embrace core values while leveraging their customers and communities to create impact? This panel looked at the importance of brands staying true to their core values whilst driving impact for their business (a common theme throughout the week).

Kofi explained that staying consistent and clear is required to ensure you're building trust both within a company and with one's customers. His philosophy at DoorDash is to 'point the camera at the people', allowing the DoorDash communities to inform where and how the brand shows up.

Kofi, Dara, and Alison all emphasized the duty a brand and marketers have to show up in an authentic way and build trust.

If we are to look at the key theme's brought up throughout the week, there is an obvious push for brands to focus on authenticity and customer needs, whilst growing their digital platform and online presence. A post-covid landscape is still one that is much to be explored within the advertising realm, however if one thing is evident, it is that the future of growth is shaped by how brands relate to, and continue to engage with their customers.