Adweekly: Inside the Audacious Attempt to DoorDash the Entire Super Bowl
Welcome to Adweekly, the LinkedIn newsletter giving you an inside look at the advertising industry. Each edition will highlight some of Adweek's most important stories from the past week to help marketers, agency leaders, creatives and publishers better understand the industry they work in. By senior media reporter Mark Stenberg
Good morning and thanks for reading. After a brief hiatus, Adweekly is back and will be returning to your LinkedIn feeds every Friday at 9 a.m., featuring a deep dive into three of the most important stories of the week in the advertising industry.
This week, and frankly for the next three weeks, the marketing world is justifiably fixated on Super Bowl 58, which will air at 6:30 Eastern on Sunday Feb. 11.
The big game is always the biggest moment of the year for advertising, and in Super Bowl 58 few spots have a more ambitious vision than DoorDash. In its 30-second ad, produced by creative agency Wieden + Kennedy, the delivery service will reveal how one viewer can win every single item advertised in a nationally broadcast spot.
In other words, one lucky person will be dashed a 2024 BMW i5 All-Electric, a 2024 Kia EV9, a Volkswagen, a pallet of Reese’s Peanut Butter Cups, a thousand wings from Popeyes (ordered at the winner’s convenience, naturally) and dozens more supersized prizes.
The effort is part of a larger effort from DoorDash to persuade consumers that the company can be "Your Door to More."
Super Bowl 58 Ad Tracker: Complete List of 2024 Super Bowl Commercials
The only thing better than watching Super Bowl ads is knowing ahead of time which ads will be running during the game.
That way, in addition to impressing your friends and family with your Super Bowl spot know-how, you can better strategize when the best time is to run to the kitchen for a second (or third) serving of chips and queso.
Well have no fear: The Adweek Super Bowl ad tracker is on the job for you. The Adweek staff has been compiling every ad set to air during the game, as well as information on the company, the agency behind it and anything else you might need to know.
A brief scroll will reveal spots from Etsy, Paramount+, Budweiser, Oreo and many more. We will be updating the tracker up to, throughout and after the game itself, so do yourself a favor and just bookmark the link now.
The Third-Party Candidate: How Cookie Deprecation Will Shape Political Advertising in 2024
Digital marketers running ads across Google properties, such as its Chrome browser, are bracing for the platform to fully deprecate third-party cookies in the second half of the year.
The shift, a seismic change in the advertising landscape, will also coincide with one of the biggest marketing moments of the year: the 2024 presidential election.
The intersection of the two factors will not only impact the election itself—it will serve as a trial run for the future of digital marketing.
To get a better understanding of how cookie deprecation will affect the election, as well as how marketers can prepare, ADWEEK spoke with political marketing analysts at Bully Pulpit International , as well as advertising technology experts at The Trade Desk and across the publishing ecosystem.