5 Steps to Building an Audience of 100M+ Through Writing.

Back in late 2018, I had never written anything online.

Fast forward 3 years, and I passed 100M impressions.

What most people don’t know?

I use the same process to write every time.

Here are the 5 steps:

Step 1: Ideate rapidly

What’s the fastest way to come up with ideas?

Use systems.

I created my own content matrix in Notion.

• Choose a topic
• Match it to a style
• Write a quick headline
• Repeat until you have 10 ideas

Much of writing is about systems.

Step 2: Choose a solid format

Struggling to format your writing?

There are so many tools out there to help.

I am loving TypeShare.

They have beautiful templates built right in for inspiration.

No better way to get started.

Step 3: Edit ruthlessly

No easier way to lose a reader than unclear writing.

So, once I'm done, I pass my writing through Hemingway App.

It tells me:

• The grade level
• Poor word choices
• Poor sentence structure

Paste in your writing and see where you can simplify.

Step 4: Distribute widely

99% of people I talk to waste distribution opportunities.

You've already written something. 

Why not share it everywhere that's relevant?

I use HypeFury to send my content to Twitter, LinkedIn, and Instagram.

The tool is massively powerful.

Step 5: Stay consistent

Writing consistently is the most important step of all.

Here's the TL;DR:

• Ideate with topics/structures

• Format with tools like Typeshare

• Edit with tools like Hemingway

• Distribute with tools like HypeFury

If you found this thread valuable:

1. Follow me on Twitter for more threads on entrepreneurship, business, and content creation → @JustinSaaS

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