3 Tips For Expanding Your Small Business Into A New Market

Growing revenues is the top priority for every small business owner. There are a number of ways to accomplish this goal. These three tips can help expand your small business into a new market and aid in achieving your business sales goals.

Vertical markets

The first thing you need to determine is which vertical market you serve today. For example, if you sell paper to school districts, you are by definition in the educational vertical market. Some of the larger vertical markets are healthcare, military, automotive, educational, pharmaceutical, construction, retail, real estate and agriculture. The point to consider is that it is highly likely the products you sell to one vertical market is consumed by other vertical markets. To grow your business, it is important to understand who consumes products similar to yours and how they are consumed.

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