#24 Creating Content without Landing New Clients?

Are Your LinkedIn Numbers in Freefall? Here's the Scoop!

Welcome to the fast-evolving world of LinkedIn—a place where change is the only constant. Remember the detailed 123-page Report we released on February 6th? It's proving its worth, almost like a prophecy, with significant dips in post visibility (reach), user interactions (engagement), and creator followings. And the trend? It’s still on the decline.

So, what's driving these dramatic shifts?

1) Innovation Overdrive: LinkedIn is experimenting aggressively, especially with video-centric features reminiscent of TikTok, potentially transforming your scroll into a binge-watching adventure.

2) Fair Play Enforcement: The platform is cracking down on manipulation tactics like rapid-fire likes and comments, aiming to level the playing field and ensure authenticity.

3) Diversifying Voices: LinkedIn is redistributing reach to amplify new contributors, which might temporarily impact established profiles but enriches the community.

4) AI Integration: Tailoring your feed with AI, LinkedIn is aiming to deliver more of what intrigues you, making each login uniquely engaging.

How is the community reacting? There are the resilient who adapt and innovate, doubling down on quality content as their strategy to stand out. Then, there are those scrambling for quick fixes through automated engagement pods, risking not just their credibility but also potential bans.

Your Strategy? Amp up your game. Embrace the change, diversify your content types, and commit to delivering unmatched value. In this dynamic environment, it's not about surviving—it's about thriving and capturing the spotlight.

Is Your Content Creation Feeling Like a Thankless Job?

Let's face it—the results are in, and they're less than thrilling. An eye-opening independent study reveals that a whopping 92% of content creators are grappling with underwhelming outcomes: their content isn't converting into leads or new clients. Imagine investing your heart, soul, and precious time into creating engaging posts, only to hear nothing but the deafening silence of ignored efforts. It's a disheartening reality for too many in our community.

However, don't hang up your creative hat just yet or resign yourself to obscurity.

In this LinkedIn post, we're diving deep into the critical reasons why your content might be falling flat and not capturing the leads you aim for. More crucially, we're laying out a strategic roadmap to pivot your content from a mere exercise in futility to a potent lead-generating machine.

This is your essential guide to reshaping your content strategy into a vibrant hub of opportunities. Are you ready? Let's get started and turn the tide together!

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The Winning Engagement Strategy to Welcome new Clients

Set up the following Engagement Strategy on LinkedIn to convert engagement into new clients:

1. Identify Your Ideal Client Profiles (ICP):

Learn who your ideal clients are. This understanding will guide all your activities on LinkedIn, helping you focus on meaningful interactions.

2. Organize Your Prospects:

Use tools like LinkedIn’s Bookmarks or Sales Navigator to organize your contacts. I've been using a tool called Aware, which lets me create multiple lists for easy engagement.

3. Commit to Daily Engagement:

Spend time each day to comment on posts from people in your lists. Aim for 30-50 meaningful comments daily.

4. Build Connections:

Watch for positive reactions to your comments. Use these as chances to connect with new professionals, especially those not already in your network.

5. Start Conversations with Purpose:

When you connect with new people, use the Y-C-M-S framework to begin engaging conversations. This helps build strong relationships right from the start.

6. Make a No-Risk Offer:

Once you’ve established trust, introduce an offer that requires low commitment, like a free consultation call, signing up for a newsletter, or trying an introductory product. This is a great way to turn online interactions into real value.

I use the tool Aware to make this process more efficient. It lets me:

• Add LinkedIn accounts to my lists, including peers, prospects, clients, and colleagues.

• Collect all comments from these lists into a single, live-updated feed.

• Comment 30-50 times in less than 45 minutes, keeping my comments concise and impactful.

Check Aware for yourself here, you will not be disappointed (!?)

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Several in-depth Checklists and Infographics on how to build your profile, create and use content and network And the best Part? The new 123+ Page Algorithm Report is included!

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About Me

Unleash Your Full Potential on LinkedIn with Richard van der Blom, Founder of Just Connecting HUB - Your Trusted Expert in Virtual Selling.

As a member of a European LinkedIn Think Tank and sought-after keynote speaker, Richard has trained and spoken to over 300,000 professionals at more than 1,000 companies worldwide, including top names like Nestlé, Capgemini, Deloitte, Siemens, PwC, and InterSystems. His Virtual Selling Program has been implemented by companies with instant and sustainable growth in conversions, leads, and revenue as result.

Join the ranks of the world's leading companies and invest in your LinkedIn success with Richard van der Blom and Just Connecting HUB.