How to make the NEW LinkedIn™ Algorithm work for You
Dr Nik Eberl
Advising Boards on Strategic Innovation | Chair: The Future of Leadership Summit™ | Global SAP Channel Partner Coach | Co-creator: The Event Pipeliner™ | fmr adidas Brand Ambassador | FIFA World Cup™ Bestselling Author
Want to go viral on LinkedIn™? Their editor-in-chief has a message for you: Try that somewhere else.
"When things go viral on LinkedIn™, usually that's a sign to us that we need to look into this, because that's not celebrated internally,"
says Dan Roth, LinkedIn™ editor-in-chief.
So what is celebrated? That answer has changed over the past several months, as LinkedIn™ made significant updates to the way its feed works. As a result, content is differently rewarded by the new algorithm, and reach has declined by more than half for most content creators.
The BIG Content Drop
Similar to March 2020, when LinkedIn™ changed its content algorithm to such as extent that users experienced a massive 74% engagement drop overnight, the latest changes as of Q3/2024 usher in a new era of content marketing on the professional network and have changed the game for marketers and sales teams dramatically.
The GOOD News
If you have noticed some of these changes in your LinkedIn™ engagement, there is good news - thanks to our friends at the professional network, we now have a clear picture of what you need to do in order to attract engagement from your followers.
Join us for a special LIVE MasterClass on "How to make the NEW LinkedIn™ Algorithm work for You" and discover the following:
❶ Why Life on LinkedIn™ starts at 60!
❷ How LinkedIn™ Rates Relevancy of Your Posts
❸ How to use LinkedIn™ LINGO the right way
❹ Which Type of INSIGHTS works best on LinkedIn™
❺ The SHARE > OPINE > ADVISE Formula that supports the NEW Algorithm
❻ How to make the most of LinkedIn's™ Creator Mode
❼ Why gaming the Algorithm can land you in HOT Water
❽ How to stay out of LinkedIn™ JAIL
❾ Why Sharing is not NECESSARILY Caring
❿ Which words / graphics will get your Posts SHADOWBANNED
The 5 Hurdles to determine your Content Reach
In order for your content to be seen by the wider LinkedIn™ network and grow wings beyond your 1st degree connections, you have to take the following five hurdles:
The LinkedIn™ BOT
The 10% Pre-Screen
User Flagging
Universal Content Filtering
The Human Editors
The Rise and Rise of Video Content
Video is now the fastest-growing content type on LinkedIn™. But even if you know you should make more videos, it can be challenging to get started. The bonus section will help you create and record video content the easy way.
Having coached more than 1,300 clients on how to use LinkedIn™ to attract new clients and grow your brand, we are now sharing our latest research into the NEW LinkedIn™ Algorithm and how best to leverage the recent changes to stay ahead of your competitors.
Over the past 12 months, Dr Nik has earned 8.25 million content views on LinkedIn™ (all organic) throughout two major LinkedIn™ algorithm updates (and the 50+ minor feature updates on the professional network during the time period)
To discover the NEW Success Factors, join the Virtual Masterclass
on Wednesday 27th November 2024
at 15h00 SAST (GMT+2)
Online (register at https://www.linkedin.com/events/7180222337747718144/about/)