BRAND: “We’re looking for travel creators with 60%+ US audience.” AGENCY: Pitches 5 gaming channels with 10-30% US audience 🤡. When a brand requests a pitch, it shows genuine interest in collaboration. Take time to craft quality pitches that prioritize the brand's interests. This should be the bare minimum expected. Brands want agencies that care about their needs and can deliver results. If they wanted random channels, they'd handle it themselves. #influencermarketing #creatoreconomy
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🙎Client: This Ad is ugly. 🙅 We can't run this ad, Swarnali. These are not going with our brand aesthetics.❌ 🙍Me: It's working well. The numbers are just on point. Trust me, we need to try more Ugly Ads. They are the real hero.💰 This particular ad has 27% Lower CAC ↘️ 30% Higher ROAS↗️ 35% Hook Rate✅ So, why do ugly ads work? 🤯 ▶️ It helps us to grab the consumer's attention within the first 3 seconds. ▶️ They are relatable. ▶️ These ads look authentic and more genuine. Because, People don't want to see perfect, they want to see real.😲 ------ Disclaimer : 👉 we’re not saying the content or the brand’s products are ugly. 👉 An ugly ad means the ad itself is created without an extremely high production quality and budget. But there isn’t necessarily anything wrong with the brand’s products. Adbuffs #mediabuying #ads #ugc #creative #meta #performancemarketing
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Gone are the days when celebrities play a scripted line for an ad. Today’s young consumers want to see their peers using the product and talking about it. 70% of Gen Z consider User Generated Contents when making purchase decisions. This is a huge opportunity for Ecomm brands. Imagine that people use virtual try-on for products while creating contents. This is an auto-influencing channel for the creators while highlighting the purchasing power for the consumers. Certainly this will bring the product marketing height to another level. video credit: PLAYAR shared this cool AR video If you like my post then 🔔 Ring the bell on my Profile 👉 Follow Swapratim Roy for AR insights 🤝 Connect with me #augmentedreality #ar #webar #3d
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Within two hours of launching a campaign for a client there was already a queue of people wanting to take photos (who doesn't love UGC) and this is why at Agency Twenty Three we continue to pave the way within creativity. Keep your eyes peeled as we can't yet reveal what caught so many people's attention but it demonstrates the need for continuing to thread traditional aspects through digital approaches to yield a stronger return and stand out in a digitally saturated market. Lacking ideas for how your own brand can stand out and grow? Drop our team a message 👇🏼 #activationcampaign #creativemarketingagency #brandawareness
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Cinematographer at Redhanded / Clemenger Group
8moTalking about collaboration when brands don't pay a cent for the time agencies spend doing the quality pitches they are expecting