PLAYAR

This December, the Coca-Cola Christmas Caravan is going around the country to stop by chosen SPAR shops and share a festive moment! 🎅 To spread the joy even further than the physical shops only, we created an AR Lens on Snap Inc. 🤳 Picture yourself together with Santa in the rear view mirror of the truck. Keep your eyes on the road and collect as many Coke bottles as possible. Make sure to avoid the garbage! 🎯 After arrival, you can compare your score on the leaderboard versus your friends, or worldwide! Thanks a lot for the great collaboration on this joyful project ✨ team Snap Anne Kile Næss, Steffen Rabben and team PLAYAR Josefien Geloen, Elisabeth Puglia, Kristina Usova, Pieter Pauwels, Daniel Pelka and Pavlo Tkachenko

Two of our Lenses were among the 10 best AR campaigns in 2024, according Snap Inc. in Campaign UK Magazine 🏆 🏀 Basic-Fit Basic-Fit won a place for reactivity during Euro 2024, creating fast-turnaround Lenses during the tournament for trending moments. When Dutch striker Memphis Depay hit the pitch wearing a white headband, we created a headband Lens for them. With this, fans could show their support just in time for the first group match! 🌊 Gucci The brand wanted to find a way for everyone to experience its Gucci Lido collection this summer. So we created a Lens that translated exactly that vibe: it lets you emerge from the pool elegantly with an effortless dive, with realistic sun rays caressing your face ☀️ Looking forward to continue creating in 2025!

We proudly contributed to Tiffany & Co.'s ‘Constellation of Love' journey—a magical takeover of iconic Abu Dhabi locations 🎇 Our premium Snap Inc. Lens brought the House’s illustrious heritage and holiday magic to life in augmented reality. Visitors of the Abu Dabi takeover could activate the Lens at several physical locations. The Lens opens with a starry night, after which you can virtually try on the Necklace and Earrings from the Tiffany HardWear collection, an expression of love’s transformative strength 💎 This project was all about merging the artistry of physical craftsmanship with the immersive power of AR. Every link, every sparkle, optimized for the virtual world while honoring Tiffany’s legacy. A dazzling showcase, both on-screen and beyond 💙 Thank you for the great collaboration on this stunning project 🙏 Tiffany & Co | Werner Carredu, Shahrzad Fereiduni, Maleka Mansour, Jennifer Maas, Emilie Marsh, Ghia Khayat Hawari Snapchat | Marilyn Saliba, Juliette Dupont, Hala Zgeib, Diane Wacheux, Geoffrey Perez, Etienne Watrigant, And our team Josefien Geloen, Kristina Usova, Elisabeth Puglia, Riek Janssens, Rudik Petrosyan & Pavlo Tkachenko

🎄 Christmas came early this year, because we celebrated with the PLAYAR team yesterday! With snacks and drinks in hand, we kicked off the now legendary PLAYAR Christmas Quiz. Under the masterful guidance of quizmaster Justin-Caine Cavanas, we dove into fun facts about our colleagues, trivia about our clients, and a whole lot of pop culture. 🎅🎁 Pop culture was also the common thread during Secret Santa — from Wall-E LEGO and Japanese candy to Fight Club business cards and a Nintendo 8-bit game encyclopedia. We wrapped up the evening with a delicious dinner in Antwerp, and some of us kept the vibe alive late into the night with a refreshing drink (or two). What a vibe, what a team! 💜💜💜

Next week, it’s time for the warmest week of the year: 🔥 de Warmste Week by VRT, supported by KBC Bank & Verzekering. This year’s theme is loneliness, a theme close to our heart to support, and we highly encourage you to get involved as well! To create extra awareness and engagement for this campaign, we created a Snap Inc. Lens. Show your smile after choosing the flames in your favourite color, and you will receive a warm hug 🤗 This way, we can light the fire together against loneliness! Or as said in the Flemish campaign: Samen vlammen tegen eenzaamheid 🙏 A big thanks for the great collaboration on this warm project 🤝 Ads & Data & Snap Inc. | Leen Vloemans, Valérie Heyse, Erik Johnson Mindshare | Charlotte Massa, Jens Carlier, Myrthe De Kunst And our team Josefien Geloen, Elisabeth Puglia, Kristina Usova, Pieter Ghillebaert, Daniel Pelka & Pieter Pauwels ❤️🔥

This year, the Immersive Tech Week celebrates its 10th anniversary (hurray! 🎉 ) and PLAYAR joined in the celebration. On Thursday,Yassin Benhaddou, Pieter Ghillebaert and Baruch Geuze were there and today Bas Gezelle is there. In addition to the many inspiring talks about Immersive tech, the expo was a wonderful playground to try out all kinds of new tech. 😎 And of course #ITW2024 is the perfect moment to talk to the XR community again, meet new people and see how many great initiatives are being developed to advance the XR industry. 🔥

With the holidays around the corner, this is the perfect time to buy your loved ones gifts 🎄🎁 To augment Gucci 's Gift Giving campaign, we created a Snap AR Lens that transports you into the holiday spirits and lets you explore select seasonal products in AR. Opening the Lens, you find yourself in an elevator, which is inspired by the one in the The Savoy hotel in London. Look around in 360°, then tap the screen to exit the elevator. ❄️ The opening doors reveal snowy landscape, ready for a winter holiday. In this setting, you can now virtually try-on several Gucci fashion items in high detail: two pairs of sunglasses, a wool hat and scarf. The perfect way to select the ideal gift this season!  ✨ Try the Lens yourself. Link in the comments. Thank you for the great collaboration on this festive project Giulia Fraenkel, Nathlie Stephens, Melissa Conte, Maria Laura Sorrentino, Georgia Tims, Chelsey Rose, Pooja Tanisha Morjaria, Charlotte Jackson, Sophie Bourdieu, Julie Fauveau, Salomé Jestin, Alexandre Sanou, Sindy De La Cruz. And props for the team Alexandrà Lempert, Elisabeth Puglia, Kristina Usova, Riek Janssens, Rudik Petrosyan, Pieter Pauwels, Ben Sevenants, Pavlo Tkachenko. 💜

McDonald's, together with Leo Burnett, is lighting up the festive season with its Christmas offering, The Gift of McDonald’s 🎁 🎄 The campaign leads with a 60 second film, which follows two parents sitting in their car after a hectic day of checking off their Christmas to-do list. When they catch sight of the Golden Arches glowing in the distance, their spontaneous decision to visit McDonald's is vividly realised through a larger-than-life light show. ✨ We recreated this epic light show in a Snapchat AR Lens. In selfiemode, you can drive on a road filled with Christmas lights, and experience the show unfold. Can you spot all the nostalgic McDonald’s characters that we included? 🚗 Jump in, drive through and enjoy, you deserve it! Thanks a lot to everyone involved for the great collaboration on this festive project! 🤝 Snap Inc. | Mairead Ryan Keira Davidson Kate Douglas Oliver Wapshott Leo Burnett | Charlotte Crawley Sian Davidson Dominic Thomas OMD UK | Caitlin Jackson Holly Rosier Emma Gilmore Reilly Sadowski-Synnott Elise Grimstone Eddie Fisher Katie Winter McDonald's | Abi Campbell Emma Pellegrinelli Harry Jessop

Snap Inc. has launched its fifth-generation Spectacles, a developer-focused AR device with significant technical improvements that can redefine how we engage with digital content and physical spaces. We got to test them out and shared our experiences in this Forbes article (read below) - thank you Moin Roberts-Islam-Islam for capturing our viewpoints! Devices like this really are the bridge to unlock meaningful immersive experiences for younger generations. 💬 As Bas Gezelle highlights: “they do not just want to passively consume content, they want to engage and create. From story-watching to story-living. Not alone, but with others and that is also one of the extremely valuable features: that you can have the same experience in AR with others in the physical world.” We can’t wait for further updates and features being integrated by Snap AR 💛 👓 Want to try them out yourself? You’re welcome for a demo in our office!

As 2024 draws to a close, most agencies and brands are already setting their sights on 2025 🎯 With annual planning underway, a fresh inspiration session can be invaluable! Over the past two weeks, we've presented our custom-tailored talk, ‘Immersion Redefines Brand Engagement’ to various organizations, including PROFIRST and dentsu Benelux. Thanks for having us! 🤝 ⚡📈 This presentation explores trends and statistics demonstrating the power of immersive experiences in an era of fragmented attention, complemented by a range of inspiring cases and projects. We showcase how to captivate and convert customers through immersive experiences across social media, on-site activations (including scanned locations and magic mirrors), and in headsets/AR glasses. And we’re just getting started.  Let’s augment reality in 2025! ✌