YuzuData’s Post

🚫 📈 Pricing Clarification Alert 📉 🚫   Wendy´s 🍔 recently got roasted on social media after this week’s blog posts. They announced to try out “dynamic pricing” in their restaurants.   While innovation is key, it seems this move has left a sour taste in many customers mouths, as dynamic pricing was referred to surge pricing by the media and social media community.   Let´s set the record straight: Surge pricing is not the same as dynamic pricing! Surge pricing typically involves temporary increases due to high demand, while dynamic pricing adjusts prices based on various factors like supply, demand, competitor pricing and taking real time data into account.   Recognizing the negative impact, Wendy´s revoked their initial statement by emphasizing their commitment to maintain fair, transparent prices and not to implement a surge pricing strategy 💸   What do we learn? 💡   #Pricing is a sensitive terrain with profound consequences if mismanaged, also in case of marketing & communication 📢 . The impact of Pricing on customer perception, market competitiveness and overall business success is undeniable 🎯 #dynamicpricing #pricingknowledge #pricingiseverywhere

With inflation and soaring cost of living, more and more customers are seeking value. Discounts are here to stay. But what is important is how restaurant operators are strategizing discounts. If you don't discount correctly and identify the right customers to discount, you are going to lose revenue due to cannibalization. For example, you might want to discount your lapsed customers as part of a win-back campaign. Or give discounts to new customers to entice to make that second and third purchase and hopefully transition them to a loyal customer. But, you don't want to encourage discount hunting or give wrong discounts. Personalization and RFM-based segmentation is the right approach to identify the customers to offer discounts. A "one-size-fits-all" strategy is a sure-shot formula for failure.

In a slowing market, success isn’t just about lower pricing—it’s about the value you deliver. Consumers today are more discerning, focusing on the quality and experience you offer. Contrasting quarterly fortunes of Chipotle and McDonalds show that even in tighter economic conditions, customers are ready to spend more when they perceive real value. Focusing on value creation rather than just price competition is key to thriving in these times. eX&P Strategy can help you differentiate in a crowded market, with true value. Ask us how... #Retail #ConsumerTrends #ValueCreation

With some help from Placer.ai, I took a look at how some recent fast-food promotions are faring. Namely, McDonald's Chicken Big Mac, it's $5 Meal Deal, and Wendy's SpongeBob collab. The short answer is all are working to some extent from a traffic perspective (it varies, as you'll see in the article). Also, I explored recent visit trends around CAVA. Let's just say the brand is doing rather well from an awareness standpoint. The more that grows as unit count does, the higher traffic is going. Even more alluring, expansion has brought some of CAVA's demographic trends more in line with other fast casuals, signaling the chain's goal to democratize a category is, in fact, working. And it's only going to pick up on the road to 1,000 stores.

Let's talk about the game-changer in pricing strategy: customer segmentation. It's not just about knowing your customers; best-in-class companies dive deeper into their customers' needs, behaviors, and preferences, helping to tailor their pricing strategy for maximum impact. 🔍 Take Chipotle Mexican Grill, for instance. According to The Wall Street Journal, they've upped their prices six times since 2021, with more on the horizon. And guess what? Customers are still lining up at the door. Why? Because Chipotle did their homework. They discovered that their clientele is 20% more likely to be high earners, with incomes over $125,000 a year. This segment is far from flinching at price hikes. 💰 Now, here's the kicker: Is there a point where even the most dedicated burrito aficionado draws the line? #Pricing #PricingStrategy #Chipotle #Customersegmentation #SimonKucher https://lnkd.in/gntWhSbh

🔍 Mystery Unwrapped! 🔍 Hi, Grocery Leaders! Welcome to November. We’re kicking off the week with some appetising insights fresh out of Shepper’s UK-wide grocery campaign. We’ve kept you waiting, but the wait is over – it’s time to unwrap the results! 🥐 Lidl, today it’s all about you! 🥐 Lidl teams, if you’re reading this, we’re here to say – you’re legends in baking! You topped our list as the leading grocer with fully stocked in-store bakeries. Your consistently stocked offerings make you the go-to choice for bakery lovers among our seven competitors. Our Shepherds (mystery shoppers) showed us that you were consistently fully stocked on those irresistible sourdoughs, croissants, cheese twists, and more. No wonder you’re the go-to for a quick, delicious bite for bakery lovers out there! Beyond the baking, Lidl shines in customer experience, with 93% of our Shepherds rating their visits as ‘good’ to ‘exceptional,’ with only one competitor just ahead. While you’re leading in several areas, we don’t want to give it all away just yet. If you’re ready to see what else Shepper uncovered, let’s chat! 🥐🧀 You are more than welcome to get in touch with us at [email protected], and we will share the full insights deck on your store’s performance. It’s packed with details on how you compare across categories and ways to make an already great experience even better. Did anyone say cheese twists? #ShepperUnwrapped #MysteryShopping #GroceryInsights #Lidl #StoreStandouts

Which sounds better to you - a mix-and-match snack menu, or a full value meal?? 🍔🍟 That's the biggest question asked by fast food restaurants as they compete in the "Value Wars" - the race to satisfy deal-hungry customers. Jim Swift, our CEO, suggested McDonald's and their competition use AI to predict customer needs - and respond proactively. “As the Value Wars continue, it’s clear that success will depend not just on offering deals but on understanding who those deals are really for. In the battle for customer loyalty, a one-size-fits-all strategy is not enough. Instead, the key to victory lies in personalization – crafting offers and experiences that speak directly to the diverse lives and values of … customers." Personalization is the key to satisfying customer demands. Make sure you're offering the right deals to the right customers - at the right time. Thanks USA TODAY for inviting us comment on this trend! Which fast food deals are your favorite? 🤔 Let us know in the comments down below 👇 👇 👇

Sharing a nice little article about Friends' Marketplace from the Shelby Report (a food and grocery industry magazine)!

Mystery Unwrapped! Hi, Grocery Leaders! Welcome to November. We’re kicking off with some appetising insights fresh out of Shepper’s UK-wide grocery campaign. We’ve kept you waiting, but the wait is over – it’s time to unwrap the results! Lidl, today it’s all about you! Lidl teams, if you’re reading this, we’re here to say – you’re legends in baking! You topped our list as the leading grocer with fully stocked in-store bakeries. Your consistently stocked offerings make you the go-to choice for bakery lovers among our seven competitors.Our Shepherds (mystery shoppers) showed us that you were consistently fully stocked on those irresistible sourdoughs, croissants, cheese twists, and more. No wonder you’re the go-to for a quick, delicious bite for bakery lovers out there!Beyond the baking, Lidl shines in customer experience, with 93% of our Shepherds rating their visits as ‘good’ to ‘exceptional,’ with only one competitor just ahead. While you’re leading in several areas, we don’t want to give it all away just yet. If you’re ready to see what else Shepper uncovered, let’s chat!   You are more than welcome to get in touch with us at  [email protected], and we will share the full insights deck on your store’s performance. It’s packed with details on how you compare across categories and ways to make an already great experience even better. Did anyone say cheese twists? #ShepperUnwrapped #MysteryShopping #GroceryInsights #Lidl #StoreStandouts

 🔎 Mystery Unwrapped! 🔍 Hi, Grocery Leaders! Welcome to November. We’re kicking off the week with some appetising insights fresh out of Shepper’s UK-wide grocery campaign. We’ve kept you waiting, but the wait is over – it’s time to unwrap the results!  🥐 #Lidl, today it’s all about you! 🥯 Lidl teams, if you’re reading this, we’re here to say – you’re legends in baking! You topped our list as the leading grocer with fully stocked in-store bakeries. Your consistently stocked offerings make you the go-to choice for bakery lovers among our seven competitors. Our Shepherds (mystery shoppers) showed us that you were consistently fully stocked on those irresistible sourdoughs, croissants, cheese twists, and more. No wonder you’re the go-to for a quick, delicious bite for bakery lovers out there! Beyond the baking, Lidl shines in customer experience, with 93% of our Shepherds rating their visits as ‘good’ to ‘exceptional,’ with only one competitor just ahead. While you’re leading in several areas, we don’t want to give it all away just yet. If you’re ready to see what else Shepper uncovered, let’s chat! 🥐 🥐 🥐  Get in touch at [email protected], and I'll share the full insights deck on your store’s performance. It’s packed with details on how you compare across categories and ways to make an already great experience even better. Did anyone say cheese twists? 🧀 #ShepperUnwrapped #MysteryShopping #GroceryInsights #Lidl #StoreStandouts