Yuliani Setiadi’s Post

We are thrilled to announce that Elizabeth Sagala, Head of Brand Marketing at Rata, will be joining us at Intrigue MAdVerse in Jakarta on July 27th. Elizabeth will be sharing her expertise on the panel + audience discussion, "The Role of Emotional Intelligence in Modern Marketing." Stay tuned for more information and get ready to dive deep into how emotional intelligence can transform your marketing strategies! #IntrigueMAdVerse #INTJKT

Xiaohongshu, also known as Little Red Book (RED), is a Chinese social media platform that initially started as a shopping guide for consumers to research overseas brands and products. It has since evolved into a comprehensive platform where users share lifestyle content, shop, and post #reviews through photos and videos. The platform is particularly popular for its #usergeneratedcontent, with topics ranging from beauty and fashion to food, travel, and home & living. The app is predominantly in Mandarin, but it has gained traction outside of China, especially in countries like Malaysia and Singapore. Users appreciate the #authenticity of the content, which fosters a supportive #community. For brands, Xiaohongshu offers significant opportunities to engage with audiences through Key Opinion Leaders (#KOLs) and Key Opinion Consumers (KOCs), who create authentic content and share personal experiences. This content seeding strategy helps in promoting products and services, building a positive reputation through word-of-mouth. SVL provides a suite of solutions for brands looking to leverage Xiaohongshu's marketing potential. They offer comprehensive services for #contentseeding and traffic acquisition, helping brands to effectively reach their target audience and enhance brand awareness on the platform. Join SVL to elevate your brand’s presence and reach on Xiaohongshu!

Xiaohongshu, also known as Little Red Book (RED), is a Chinese social media platform that initially started as a shopping guide for consumers to research overseas brands and products. It has since evolved into a comprehensive platform where users share lifestyle content, shop, and post #reviews through photos and videos. The platform is particularly popular for its #usergeneratedcontent, with topics ranging from beauty and fashion to food, travel, and home & living. The app is predominantly in Mandarin, but it has gained traction outside of China, especially in countries like Malaysia and Singapore. Users appreciate the #authenticity of the content, which fosters a supportive #community. For brands, Xiaohongshu offers significant opportunities to engage with audiences through Key Opinion Leaders (#KOLs) and Key Opinion Consumers (KOCs), who create authentic content and share personal experiences. This content seeding strategy helps in promoting products and services, building a positive reputation through word-of-mouth. OML provides a suite of solutions for brands looking to leverage Xiaohongshu's marketing potential. They offer comprehensive services for #contentseeding and traffic acquisition, helping brands to effectively reach their target audience and enhance brand awareness on the platform. Join OML to elevate your brand’s presence and reach on Xiaohongshu!

We are thrilled to announce that Elizabeth Sagala, Head of Brand Marketing at Rata, will be joining us at Intrigue MAdVerse in Jakarta on July 27th. Elizabeth will be sharing her expertise on the panel + audience discussion, "The Role of Emotional Intelligence in Modern Marketing." Stay tuned for more information and get ready to dive deep into how emotional intelligence can transform your marketing strategies! #IntrigueMAdVerse #INTJKT

Which social media platforms are easier for niche brands that have just entered China to gain customers? In the ever-evolving realm of social media marketing, identifying the right platforms for customer acquisition is crucial for new, niche, or international brands entering the Chinese market. Three standout platforms are shaping the landscape 👇 1. 🎶 【#Douyin】: With the surge of social commerce and live streaming, this Chinese #TikTok has become a pivotal space for brand customer engagement. --> The high-quality #livestreamingecommerce enhances brand-user interaction, showcasing products in a dynamic and engaging manner. --> Plus, Douyin's recent move to welcome individual sellers has lowered the entry barrier, particularly benefiting small niche brands. 2. 📕 【Xiaohongshu】: A hub for consumer decisions and a platform for new and niche brands to gain traction. --> Known as a lifestyle community, Xiaohongshu's content resonates with users seeking new experiences and high-quality products. --> The platform's user-generated content fosters a strong connection between lifestyle content and consumer behavior, building trust and loyalty among users. --> Xiaohongshu's streamlined customer acquisition path and support programs make it an ideal space for new and niche brands to thrive. 3. 📺 【#BiliBili】: A haven for young individuals with unique personalities, fostering creativity and enabling niche brands to break barriers. --> With over 7,000 diverse communities and a vibrant culture, bilibili Group provides a sense of belonging for followers of niche interests. --> The platform's interactive features and educational content drive user engagement and loyalty. Navigating these platforms strategically can unlock new opportunities for brand growth and customer engagement in the competitive Chinese market. ⛵ Which other platforms do you consider noteworthy? Let's talk! #BrandEngagement #ChinaMarketEntry #SocialMedia

Even as a Millennial marketer, it is essential to stay ahead of the game by keeping up with the latest trends and connecting with the Gen Z and Gen Alpha groups. That's why I'm always experimenting with different content formats across social media for my personal brand and passion projects as these sample works allow me to sharpen my skills, and apply them in my full-time marketing roles! It's no secret that short form content and videos are the way to go for TikTok & Instagram reels, however I still hold a soft spot for those perfectly curated 10~20 slide carousel posts on Instagram; and a spam of photos & videos on Meta from my camera roll; hence I enjoy doing them all! How about you? What’s your favorite platform for posting? 😊 P.s featured in this video is Hong Kong Cha Kee 香港茶記, a modern retro Hong Kong inspired Cha Chaan Teng located at 165 Thomson Rd, Singapore 307618 (Goldhill Shopping Centre)! #socialmedia #socialmediatrends #tiktok #content #socialmediacontent #Instagram #Meta #Facebook #video #reels #sampleworks #growth #marketing #keepingupwithtrends #learning

Our Meaningful Brands survey shows that 57% of consumers are looking for brands. Consumers are looking at brands to equip them to maintain their mental and emotional well-being. This is especially true of Gen Z and Gen Alpha with high social media usage. If you would like to read the full report or learn more in terms of how your brand can grow its Meaningfulness to its consumers then contact us. #HavasIndonesia #JakartaVillage

Founded in 2013 by Charlwin Mao and Miranda Qu, XiaoHongShu (XHS) initially served as a shopping guide for Chinese consumers to research overseas brands and products. It has since evolved into a comprehensive social media and e-commerce platform with 260M active users globally. It’s the platform where users can share lifestyle content, shopping experiences, reviews, and recommendations.  The platform supports various content formats, including photos, videos, and live streams, covering a wide range of topics such as cosmetics, beauty, fashion, food, travel, entertainment, fitness, childcare, and more.  XHS attracts young and energetic users, predominantly Millennials born after the 1990s, with a significant female user base. With a strong presence in Malaysia and Singapore, XHS reaches 5 million and 1.2 million users respectively. Its active user bases of 2.5 million in Malaysia and 600K in Singapore boast significant user engagement, with high interaction levels through browsing, creating, shopping, and social engagement. Do contact us to kickstart a XHS campaign! We are happy to share more about our social listening tool for effective targeting and advertising messages.  #xiaohongshu #digitalmarketing #sociallistening #contentmarketing #rightaudience #effectivemarketingmessage

Founded in 2013 by Charlwin Mao and Miranda Qu, XiaoHongShu (XHS) initially served as a shopping guide for Chinese consumers to research overseas brands and products. It has since evolved into a comprehensive social media and e-commerce platform with 260M active users globally. It’s the platform where users can share lifestyle content, shopping experiences, reviews, and recommendations.  The platform supports various content formats, including photos, videos, and live streams, covering a wide range of topics such as cosmetics, beauty, fashion, food, travel, entertainment, fitness, childcare, and more.  XHS attracts young and energetic users, predominantly Millennials born after the 1990s, with a significant female user base. With a strong presence in Malaysia and Singapore, XHS reaches 5 million and 1.2 million users respectively. Its active user bases of 2.5 million in Malaysia and 600K in Singapore boast significant user engagement, with high interaction levels through browsing, creating, shopping, and social engagement. Do contact us to kickstart a XHS campaign! We are happy to share more about our social listening tool for effective targeting and advertising messages.  #xiaohongshu #digitalmarketing #sociallistening #contentmarketing #rightaudience #effectivemarketingmessage

19 Facts About Thai Gen Z You NEED to Know for Your Brand! Ever wonder what makes Thai Gen Z tick? They're tech-savvy, socially conscious, and all about experiences. Here are 19 key insights to help your brand connect with this powerful generation: 1.Financially Savvy: This generation prioritizes financial security. They research investments and spend wisely. 2.SocialJustice Warriors: ✊ They value equality and support brands with a strong social conscience. 3.Keep it Real: ♀️ Forget fake content. Gen Z craves authenticity and transparency. 4.Mental Health Matters: They prioritize mental well-being and are open about it online. 5.Diverse & Inclusive: Gen Z embraces diversity in gender, race, and everything in between. 6.Experience Seekers: They're willing to spend on unique experiences like concerts or epic trips. 7.Research Kings & Queens: ️♀️ Before buying, they research thoroughly. Reviews and info matter! 8.Brand Loyalty for Authenticity: They value genuine brands and reward them with loyalty. 9.E-commerce Enthusiasts: Online shopping is their go-to for convenience and speed. 10.Social Media Savvy: They're constantly connected, following trends and influencers. 11.Influencer Power: The right influencer can have a major impact on their purchasing decisions. 12.Content Creators Too! They're not just consumers, they're creating awesome content themselves. 13.Style Matters: They seek brands that resonate with their unique style. Loyalty for Honesty: They reward brands that are transparent and build trust. 14.Eco-Conscious Consumers: They support environmentally friendly brands that care about the planet. 15.Packaging Power: Eye-catching, unique packaging can win them over. Think "unboxing experience"! 16.Supporting Small Businesses: They appreciate small brands with a clear purpose and strong values. 17.Tech Trendsetters: They're open to embracing new technologies and trends. 18.Looking for Inspiration: They connect with brands that tell a story and inspire them. 19.Ready to unlock the power of Thai Gen Z? ⚡️ Let's chat in the comments about how your brand can stand out! #ThaiGenZ #Marketing #Branding #SocialMedia