Social Video Lab Pte Ltd

Xiaohongshu, also known as Little Red Book (RED), is a Chinese social media platform that initially started as a shopping guide for consumers to research overseas brands and products. It has since evolved into a comprehensive platform where users share lifestyle content, shop, and post #reviews through photos and videos. The platform is particularly popular for its #usergeneratedcontent, with topics ranging from beauty and fashion to food, travel, and home & living. The app is predominantly in Mandarin, but it has gained traction outside of China, especially in countries like Malaysia and Singapore. Users appreciate the #authenticity of the content, which fosters a supportive #community. For brands, Xiaohongshu offers significant opportunities to engage with audiences through Key Opinion Leaders (#KOLs) and Key Opinion Consumers (KOCs), who create authentic content and share personal experiences. This content seeding strategy helps in promoting products and services, building a positive reputation through word-of-mouth. SVL provides a suite of solutions for brands looking to leverage Xiaohongshu's marketing potential. They offer comprehensive services for #contentseeding and traffic acquisition, helping brands to effectively reach their target audience and enhance brand awareness on the platform. Join SVL to elevate your brand’s presence and reach on Xiaohongshu!

As a performance marketing agency, search is a key component of what we do. While programmatic and display advertising focus on increasing reach to help brands prospect for new customers, search marketing helps to capture low funnel traffic; where customers are considering a purchase or have a clear intent based on what they are searching or browsing. Each search campaign is unique. We start by developing a clear understanding of your #businessobjectives, your #targetaudience and their customer journey to determine key insights such as their search intent and purchase mindset to build our search strategy. Our search marketing service comprises of Google Keyword Search and Google Display Network (#GDN), collectively known as Google Ads. Together with our other media services, it creates a holistic digital media strategy. This ensures a seamless experience across all touchpoints and throughout the entire #customerjourney. We also utilize Google Performance Max, which is a goal-based, AI-powered campaign type. Through a single campaign, marketers can manage their #GoogleAds inventory and convert customers across all of Google's channels, such as YouTube, Display, Search, Discover, Gmail, and Maps. With Google Performance Max, campaigns utilize Smart Bidding and Google AI for real-time optimisation. This tool is beneficial for advertising goals, aiming to increase conversions and value. Overall, Search Engine Marketing (#SEM) offers numerous benefits to businesses, including increased visibility, targeted advertising, and measurable results. Google Keyword Search and GDN targets users based on keywords, location and demographics, while Google Performance Max uses #AI to optimise ad placements and bidding strategies. Both services are simple and efficient. Aligning these services with business goals and advertising strategies is crucial for maximum effectiveness. Contact us today for more information regarding SEM, or check out our website to learn more. https://lnkd.in/g4-xkAWS

Ensuring the right digital advertising mix is crucial for your success as a modern business owner. With numerous options in Singapore, making it essential to partner with a company that truly understands your business needs. At Social Video Lab, we leverage our extensive digital marketing experience to help our clients achieve their commercial goals. Our professional team can assist you with: Digital Media Strategy We tailor campaigns to meet your marketing goals across various platforms. Programmatic Advertising We utilize programmatic advertising to deliver sophisticated marketing solutions, an essential component of any digital marketing mix. Social Media and Search Marketing We help businesses connect with their target audience, enhance their online presence, and achieve their marketing objectives through platforms such as Google, Meta, TikTok, and LinkedIn. Dynamic Creative Optimization (DCO) Our dynamic advertising solutions simplify the creative management process for brands and agencies. Let us handle the heavy lifting of digital marketing so you can focus on your core business. Discover more about our services at Social Video Lab: https://lnkd.in/gAgaj-dP

Founded in 2013 by Charlwin Mao and Miranda Qu, XiaoHongShu (XHS) initially served as a shopping guide for Chinese consumers to research overseas brands and products. It has since evolved into a comprehensive social media and e-commerce platform with 260M active users globally. It’s the platform where users can share lifestyle content, shopping experiences, reviews, and recommendations.  The platform supports various content formats, including photos, videos, and live streams, covering a wide range of topics such as cosmetics, beauty, fashion, food, travel, entertainment, fitness, childcare, and more.  XHS attracts young and energetic users, predominantly Millennials born after the 1990s, with a significant female user base. With a strong presence in Malaysia and Singapore, XHS reaches 5 million and 1.2 million users respectively. Its active user bases of 2.5 million in Malaysia and 600K in Singapore boast significant user engagement, with high interaction levels through browsing, creating, shopping, and social engagement. Do contact us to kickstart a XHS campaign! We are happy to share more about our social listening tool for effective targeting and advertising messages.  #xiaohongshu #digitalmarketing #sociallistening #contentmarketing #rightaudience #effectivemarketingmessage

Transform your digital campaigns with our next-generation Dynamic Creative Management Platform (CMP) as an award-winning #advertising solutions provider. We offer the latest innovations and find ways to maximise your #media budget. We work closely with Adzymic to create #richmedia creatives for #programmatic advertising. Social Video Lab is a programmatic media trading desk which supports a wide spectrum of digital advertising solutions across multiple touchpoints from media buying, creative management to #firstpartydata. We support publishers in yield management through creative optimisation and ad operations.

Let’s raise a toast to the tireless spirits and skilled hands that shape our countries. From the essential workers who stand guard on the bustling frontlines to the visionary business owners igniting trails of innovation, and the diligent employees weaving their passion into the fabric of our society—we salute each one of you. Your unwavering commitment is the pulsing heartbeat of our progress. Here’s to a future that shines ever brighter because of our united workforce! Let’s enjoy the fruits of your labour today. Happy Labour Day!

Case Study: Our Season Successful KOL Campaign on Xiaohongshu Earlier this year, "Our Season”, a Korean film was released in the Singapore #cinemas. #TVN aimed to captivate the vast user base of Xiaohongshu, a leading Chinese social commerce platform, strategically employing Key Opinion Leaders (#KOLs) to create a buzz.   The primary goal was to stir excitement and broaden the visibility of their latest cinematic venture among Xiaohongshu's users. The campaign was not just about awareness; it was a concerted effort to boost ticket sales and foster interactions with prospective viewers through well-planned KOL #collaborations.   These KOLs were meticulously chosen for their resonance with the movie's intended audience, ensuring a match in #content #style and follower demographics. TVN favored influencers known for their compelling content and ability to galvanize community #engagement.   This synergy between TVN and the influencers of Xiaohongshu culminated in a promotional campaign that was nothing short of triumphant, setting a new standard for movie marketing.   Discover more about this campaign in our article here: https://lnkd.in/g6XAv83v

Wishing you a peaceful and blissful Eid al-Fitr 🕌

Dynamic Creative Optimization (DCO) revolutionises #digitaladvertising by tailoring ad content in real-time to match individual user preferences. This #personalised approach enhances ad relevance, engagement, and ultimately, #conversion rates. DCO empowers advertisers to deliver personalised and impactful ads at #scale, driving superior campaign performance and #ROI in today's dynamic #digital landscape. Read the full article in the link below. https://lnkd.in/g8HG4w2i

#MalaysiaAirlines aimed to boost ticket sales and brand awareness during the 2024 #NewYear Sales. The aim was to increase ticket sales during this period as well as enhance #brandawareness and #engagement with a cost-efficient approach. Using Facebook and Instagram as primary advertising platforms, the campaign focused on #mobilefriendly ad creatives, considering that majority of the audience browse these platforms using their mobile devices. The campaign exceeded expectations with results nearly doubling the projected impressions. There was strong #engagement with the campaign content and a high CTR of 0.18% indicated #effective ad performance and user engagement. Overall, the eCPM was approximately 52% lower than the projected unit cost. Find out more about the results in the link below. https://lnkd.in/gSqtUzmX