Young Han’s Post

"Being first to market matters less than being first to mind." -Antwon Davis 4THPARK® | Awakening Possibility This quote suggests that the true measure of success is not merely being the earliest in the marketplace, but rather becoming the foremost in the consciousness of consumers. This speaks to the idea that longevity and impact are cultivated through psychological presence and emotional resonance, rather than temporal precedence. The quote encapsulates the essence of branding, where memorability and mindshare outweigh the advantages of market entry, affirming that the brands which linger in thought are those that truly endure. ✶ #4THPARK #AwakeningPossibility #categorydesign #branding #corporatebranding #corporateidentity #brandstrategy #brandpositioning #brandsystem #websystem #designsystem #designthinking #architecture #startup #tech #business #smallbusiness #corporate

As part of a team that stands at the forefront of entertainment innovation, I've witnessed firsthand the transformative power of repurposing underutilized spaces 💡 By carefully considering design, choosing reliable contractors, investing in quality equipment, and implementing effective marketing strategies, you can create an entertainment destination that not only generates revenue but also provides a thrilling experience for your customers. So, if you're sitting on an unused space, consider the potential of laser tag, and you might just discover a hidden treasure trove of profit waiting to be unlocked. Ready to explore how you can be part of this transformative venture? Let’s make history together 🤝 🔗 Here's a great article on this topic: https://lnkd.in/dQwhrjT4

We launched OUTKOM CATALYST, an immersive strategy accelerator, in the Fall of '23. Its focus sits at the nexus of decarbonizing and sustainably densifying housing. We believe these 2 critical needs possess a symbiotic relationship in unlocking affordable housing. How do we see this manifesting itself? Over time, fossil fuel homes will become more expensive as it relates to both CapEx and OpEx, as well as diminishing values due to the risk of becoming stranded assets. The inverse is the case for decarbonized homes. As renewables and extended techs scale, decarbonized homes will become more affordable in relation to both CapEx and OpEx, as well as appreciating values as they become “performing assets”. These effects will be further exacerbated due to evolving zoning & compliance codes. These codes will reward decarbonized homes & penalize, at increasing rates, fossil fuel homes. Therefore, on the whole, decarbonization of housing leads to greater affordability. These investments, though, are realized and paid out over the long term. We then layer in supply vs demand, the issue at the heart of today’s housing narrative. As per the World Economic Forum, because 80% of 2050’s building stock exists today, we deduce that the great majority of the supply side issue will be solved through increased densification of existing buildings. This pathway has sparked an ecosystem of innovations whose purpose is to transform existing space. This will be further supported as shifts in spatial needs continue, further enabling the scaling of these innovations. As for the symbiotic relationship, we posit that for densification to realize housing affordability over the long term, it will require decarbonization innovations at its core, today. Without the coalescing of these two pathways now, we will not realize affordability over the long term. We may solve supply side issues realizing a “period” of affordability but we will inherit increased CapEx, OpEx, and depreciated asset values down the road.  Therefore, we believe today’s risk is bifurcating them. Over the last 9 months, we have met dozens of startups focused on important micro-needs within the above 2 pathways. It is these interactions that have opened our eyes to this symbiotic relationship. Below is but a sampling of those innovating within these pathways. They have helped us make this connection and have inspired us to drive this mission forward. Maket (Techstars '21) OVR-VU powered by Rathco ENG Switchee Hydronic Shell Technologies frakktal Kit Switch Floe, Inc. AeroShield Materials Kestrix  hesti Building Atlas Adept Materials PadSplit ecoLocked Mimicrete We are always looking to connect with more startups focused on solving these needs. Exposing ourselves to these innovations deepens our understanding of the space and enables us to make relevant connections within this burgeoning ecosystem. 🙏

Spotted this picture in my camera roll and it got me thinking about how I’d answer the question. What would I do if success was guaranteed? Of course on a personal level there are a million things that I’m sure most of us would say (put a stop to climate change, end poverty, make everyone in the world get along…) but on a professional level it’s a harder question to answer. I think I got there though. ✨ I’d pitch for investment to grow our sustainable homewares business, and launch all the furniture pieces I lie awake thinking about at night but can’t afford to make just yet. I’d raise awareness about the issues with fast homewares, and start a movement like the anti-fast-fashion movement. I think it would be epic. What would you do? Would you learn a skill? Start a business? Launch a product? I’d love to hear.

Excited to announce that SantosDilone is expanding into U.N.N.A.M.E.D. unnamed.xyz U.N.N.A.M.E.D. is a regenerative design ecosystem. Realized through 3△ spaces: (I) Brand Studio, (II) Ventures Unit, and (III) Syndicated Collective — all working as one. U.N.N.A.M.E.D. STUDIO works with iconic companies and organizations to Define > Design > Activate culturally-informed brands and experiences. U.N.N.A.M.E.D. VENTURES partners with accelerators, incubators, investors, and founders to develop and launch brands that believe in a better world. U.N.N.A.M.E.D deploys Creative Capital (CC), via a range of models from equity to revenue share - leading to transparent, more equitable partnerships. U.N.N.A.M.E.D. SYNDICATE is an evolution from individualism to a distributed ecosystem mindset (ME>WE>US). We take a multiplayer-mode to brand building. We center our model with common values, rooted in principles of co-creation, and shared ownership. Our aim is to perform as a more equitable group of builders. Through our work and unified efforts, we simply aim to make a positive, tangible difference in the sphere we share. We’re excited for this new phase. Future announcements, soon. unnamed.xyz

Ideas are a dime a dozen. We've all had that "aha" moment, a spark of brilliance that seems like it could change the world. But here's the truth: an idea alone is just the beginning. It's the execution that sets the dreamers apart from the doers. The real challenge lies in bringing that idea to life, navigating the obstacles, and pushing through the grind. Luckily for you, the LAU Industrial Hub specializes in building ideas!!

Innovation Theater in Corporate Venturing Units! I. My Take This is a great article. It is a reminder that corporate innovation is a HARD job - with the task to innovate at the interface between two very different worlds. Kudos to all corporate venture innovators! II. Corporate Venturing Units Corporations increasingly establish corporate venturing units to anticipate and address disruptive challenges III. Theatrical Cultural Design Many of these units exhibit a particular theatrical cultural design, such as playful furniture (fuzzball tables, popcorn machines), startup lingo, youthful dress code, or acts of playfulness (building with Lego bricks, sketching cartoons with colorful pens) IV. Legitimation Theatrical cultural design serves legitimation functions for corporate venturing units: 1. Attention-direction function Leverage the symbolic function of actions and objects to steer the attention of stakeholders into the future 2. Social categorization function Generate a distinct organizational identity within a corporate venturing unit 3. Escapist function Create an environment conducive to idea generation and experimentation V. Impact Such innovation theatre can be both productive and destructive for corporate venturing units: 1. Innovation theatre can enable a corporate venturing unit to achieve minimum viable legitimacy, increasing the likelihood of producing tangible outcomes and continuing its activities despite difficulties and setbacks 2. If misused, however, innovation theatre can create inflated expectations on the corporate venturing unit, leading to a loss of legitimacy and widespread disappointment. VI. Managerial implications 1. Crafting a culture for corporate ventures is key yet delicate; selecting cultural artifacts wisely aids in their legitimacy. 2. Starting corporate ventures with realistic goals is advised to avoid dependence on facade and ensure substantial results. Check out this insightful article by Anna Brattström and Dries Faems at Lund University and WHU – Otto Beisheim School of Management here: https://lnkd.in/d_dY3NKD #innovation #cvc #startups #entreneurship #strategy #culture

🌿 Embrace the power of cultural and ecological context in biophilic design! This principle involves incorporating elements that connect people to the natural ecosystems - an exciting playground for design choices that highlight company culture ✨ How do we implement this? For example, for Start it Accelerate | @KBC we drew inspiration from living organisms that have influenced major technological innovations, like geckos and tardigrades, reminding startups of this incubator of the power of adaptability and resilience 🚀 In the office of Board of Innovation, we celebrated their playful company culture by connecting the nature elements to it. Inspired by the team names of elephants, honey badgers, and mustangs, we incorporated these ideas to create an office that reflects their unique identity. Swipe left to see how it turned out! ➡

The 4-step model of creative thinking is a powerful framework that has proven successful in a wide range of industries, from entertainment giants like Pixar to small businesses like Small Giants Brewing Co. and Mindful Foods. By systematically clarifying problems, generating a multitude of ideas, developing the most promising ones, and implementing them effectively, this model helps businesses navigate the complex landscape of innovation.

🔥 BURN DOWN TO BUILD UP Last week, our garden house burned down. Thanks to the fire brigade (Brandweer) and our neighbors, our main house was saved and worse was prevented! While thankfully no one was hurt, it needs to be completely rebuilt. I was already dreaming of upgrading the house, but now that it's gone, I see all kinds of new possibilities. This experience reminded me of the challenges and opportunities that come with innovating. When things are status quo, it's easy to make incremental improvements but hard to imagine a completely new product, service or business model. We get stuck in the "as-is" and struggle to envision the "to-be." However, when a disruptive event occurs, whether a fire or an industry upheaval, it can jolt us out of complacency. Suddenly, we have no choice but to rethink everything from the ground up. The blank slate, while daunting, also liberates our thinking. Here are some tips to help you imagine new possibilities, even without a catalyzing crisis: 1️⃣ Empty your mind. Let go of assumptions about how things "should" work based on the past. Approach the situation with a beginner's mindset. 2️⃣ Explore trends and innovations in other sectors. How are they solving analogous problems? What can you adapt? Looking beyond your industry can provide fresh perspectives. 3️⃣ Engage end users. Observe their behavior and listen to their feedback to uncover unmet needs. Co-creating with customers can lead to novel ideas. 4️⃣ Envision the ideal future state. What would the experience look like if you could wave a magic wand? Work backwards from there. 5️⃣ Experiment. Quickly mock up new concepts to make abstract ideas tangible. Iterate based on feedback and experiments. The most innovative companies don't wait for disruption to reimagine their business. They continually question the status quo and explore new possibilities. While my garden house project was unplanned, I'm embracing it as an opportunity to create something better than before. How can you apply this mindset to drive innovation in your organization? ≈ ≈ ≈ 🙋♂️Hi, I’m Roel 💪Unleashing your people’s innovation power 👨🏫Providing training, consultancy, workshops, and keynotes Liked this post? 🔗 Connect with me 🔔 Hit the bell icon ❤️ Follow #peopledriveninnovation #ideation #incubation #intrapreneurship #corporateinnovation