Yossi Sivan™’s Post

🎉 Breaking the Mold: Audi Reimagines its Identity for the Future! In a bold move, Audi has taken a step that reflects its vision for innovation and sustainability. The iconic four-ring logo, which has symbolized the brand for decades, is being replaced for its new EV brand in China. This marks a pivotal moment for Audi as it aligns with the rapidly evolving world of electric vehicles and consumer expectations. Looking back at Audi's logo evolution since 1909, it’s clear that this brand has always embraced change as an opportunity to redefine itself. This shift isn’t just a design change—it’s a statement of intent to lead the electric revolution. As Audi electrifies its future, this decision could set a precedent for other automotive giants looking to connect with environmentally conscious, tech-savvy consumers globally. What are your thoughts on this daring move? Could this reshape Audi’s global branding strategy? 📌 Follow us for more updates on branding trends, design innovation, and the future of mobility! #AudiEV #BrandEvolution #LogoDesign #Sustainability #ElectricVehicles #FutureOfMobility #AudiChina #Innovation #DesignMatters #SwitchToElectric #Advertising #Creativity #Branding

How much value is there in a brand? Audi has launched a new brand that is specific to China. They have dropped their iconic, and highly recognisable, four ring logo in favour of AUDI. The interlocking rings of Audi represent the four different automakers that merged in 1932 to create the Auto Union...which later become known simply as Audi. The four companies were Horch, Wanderer, Audi and DKW. Audi will tell you that the four rings logo is the "gateway to the brand's essence, values, and story" so it's interesting that they have dropped it in this instance. What do you think? #audi #automatovemanufacturing #markerking #branding

AUDI E Concept: A Brand Without Its Logo? Only for China? With the new AUDI E Concept, Audi has taken a bold step, raising questions about the future of the brand. The decision to design a car exclusively for China while abandoning the iconic four-ring logo could signal a radical shift—but is this the right path forward? The AUDI E Concept, developed in collaboration with China’s state-owned SAIC, marks the beginning of a new electric brand aimed solely at the Chinese market. But why only China? Why restrict this innovation to a single market and not Europe? For many European customers, the four rings are more than just a logo. They represent decades of German engineering, prestige, and quality. But Audi has chosen a different direction in China: a new, all-caps branding approach without its logo, consciously discarding tradition. With 570 kW of power and high-tech features, AUDI aims to appeal to younger, tech-oriented Chinese premium customers who prioritize connectivity and autonomous driving over brand symbols. Could this decision, however, cost Audi the loyalty of European customers who are attached to the brand’s familiar image? Another question arises from the restriction to the Chinese market: Starting in 2025, Audi plans to introduce new models of the AUDI E Concept—but only in China. While Chinese customers experience the fruits of a collaborative development between Audi and SAIC, Europe is left out. Is it really the best decision to exclude Europe, Audi’s home market and a major hub for electric vehicles? European customers may wonder why a German heritage brand is investing so much innovation in the Chinese market without bringing these advantages back to Europe. The economic challenges at home further fuel the discussion. In Germany, Audi faces layoffs, especially in development roles, while new jobs are being created in China for the production and marketing of the AUDI E Concept. Has Audi shifted its priorities? The company’s operating profit dropped by 91% in the third quarter, yet significant resources are flowing into the Chinese market. Is this decision sensible in the long term? Audi is at a crossroads, but is a logo-less car made exclusively for China truly the way forward? Join the discussion: Can Audi redefine its identity while retaining the trust of European customers? #Audi #ElectricVehicles #ChinaMarket #BrandStrategy #AutomotiveIndustry #Innovation #EV #FutureOfMobility #ElectricCars #Branding #BusinessStrategy #China #eMallorca #electra #ionity

The new OPEL FRONTERA The facial expression With his friendly, cheeky grin, he captures the very essence of the Opel brand. Zero aggressive. Zero whimsical. Instead, it's cheerful, positive, without much fanfare. But very likeable. The look is also perfect for a mid-range car. Quite self-confident but far removed from status arrogance. Front end in relation to the car body A certain inhomogeneity can be seen here: in relation to the respectable front section with its powerful chin, the flanks appear somewhat too slender The rear of the Frontera, on the other hand, is a success. It looks crisp and dynamic. All in all, the Opel Frontera shines with an attractive design that perfectly represents the Opel brand.

#Audi is quitting its iconic four rings . . . for #China This is a big deal! Audi is reportedly changing logo for their new #EVs in China. While there's no official word from the brand yet, rumors are swirling about why this drastic change. Here are a few possibilities: 🚦Brand Image & Differentiation: Audi might want to create a distinct identity in the country. 🚦Local Market Appeal: It's possible that Audi is trying to appeal to specific consumer preferences in the Chinese market. 🚦Partnership with SAIC: Audi is collaborating with SAIC Motor Corp for these EVs. So, a new logo might reflect this partnership. ------------------------------------- 📌P.S. Interestingly, in #Chinese culture, the number 4 is considered unlucky, while 3 symbolizes life. Could this have influenced the decision? 🤔🤔 What are your thoughts?

Why? Audi is making a wild move in China. The iconic four rings are being replaced with... just AUDI. All caps. No rings. But why would Audi ditch its legendary logo? Here’s the deal: 🔹 In China, the luxury car game is different. 🔹 Globally, luxury car buyers are around 55 years old. In China? The average age is 35. 🔹 This younger, tech-savvy crowd isn’t just buying cars—they’re looking for cutting-edge tech, fresh designs, and brands that speak their language. And Audi? Struggling to keep up with China’s modern, innovative homegrown automakers. So, they’ve hit the reset button with AUDI. A bold, modern rebranding to connect with the next generation. But here’s the catch: 🌟 The four rings are more than a logo—they symbolize Audi’s prestige and legacy. 🌟 By letting them go, will Audi lose the very brand power that people pay millions for? It's a high-stakes gamble that could either redefine luxury or backfire spectacularly. 💬 What do you think? Can AUDI AG (no rings) compete with China's slick homegrown brands? Or is this a misstep for one of the world’s most iconic carmakers? Share your thoughts below! 👇 #Audi #LuxuryCars #Branding #Marketing #China

💡 Audi Breaks Tradition in China 🇨🇳 AUDI AG has taken a bold step by introducing a new brand logo specifically for the Chinese market, dropping its iconic four-ring emblem in favor of a minimalist “AUDI” in all caps. This move was revealed on their new E concept electric Sportback, developed in partnership with SAIC Motor, showcasing Audi's vision for China's tech-savvy, connected, and forward-looking customers. Audi’s four rings, a symbol that has represented quality, innovation, and performance since 1932, pay homage to Auto Union’s origins—where Audi, DKW, Horch, and Wanderer united to create a brand that would evolve to compete with the best in luxury and sportiness. Over the decades, this emblem became synonymous with premium engineering, especially with the launch of the groundbreaking quattro system. Audi’s new direction highlights its adaptability and desire to resonate with a rapidly evolving Chinese market, where competition with tech-driven automakers is fierce. In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect leading connectivity as well as automated driving.” What do you think of this rebrand? Do you prefer the classic four rings or the new look? Drop your thoughts below! 👇💭 #audi #china #electricvehicles #strategy #innovation #automotive #business #technology #brands #manufacturing #engineering #creativity #luxurycars #sustainability #futureofmobility #branding #design #competition

Enhancing Every Drive with Audi Genuine Parts At Audi Lindsay Saker, we understand that the essence of quality lies in the details. That’s why every component of your Audi is designed with precision during the vehicle’s development phase, ensuring a perfect fit and flawless functionality ✨ Audi Genuine Parts are not only meticulously crafted to meet the exact standards of your vehicle but also include updates from ongoing improvements in our series production. This commitment to innovation ensures that every replacement part enhances your Audi, keeping it as authentic and efficient as the day it left the showroom. Plus, for your peace of mind, all Audi Genuine Parts come with a two-year warranty. Whether it’s enhancing performance or maintaining reliability, we make sure your Audi receives nothing but the best. Trust in the parts that are made for your Audi. Trust in Audi Genuine Parts 🛠️🏁 🔗https://lnkd.in/d64EHavV #AudiLindsaySaker #AudiGenuineParts #PrecisionEngineering #AudiQuality

Really bold👍 Only for those are confident enough. Clear and powerful advertising.

⚡Electronic colors-changing technology⚡ Porsche Asia Pacific and Porsche Exclusive Manufaktur have joined forces to create a one-off Taycan Turbo S known as the Celestial Jade. It features a special pigmented paint that changes appearance from different angles as well as in various lighting conditions. While most paint jobs are pretty straight forward, this one took nearly a year of development as well as “very elaborate” preparation and implementation phases. In the end, Porsche blended two Chromaflair paints together and then spent around 80 man-hours applying them by hand. What do you think about this? Share in the comments👇 ________ If you enjoy my content, follow me Peter Berkel for more in the future. #innovation #technology #motivation #marketing #branding #personalbranding #digitalmarketing #creativity #future #futurism