Peter Berkel’s Post

Amazing transformation in automotive

The new OPEL FRONTERA The facial expression With his friendly, cheeky grin, he captures the very essence of the Opel brand. Zero aggressive. Zero whimsical. Instead, it's cheerful, positive, without much fanfare. But very likeable. The look is also perfect for a mid-range car. Quite self-confident but far removed from status arrogance. Front end in relation to the car body A certain inhomogeneity can be seen here: in relation to the respectable front section with its powerful chin, the flanks appear somewhat too slender The rear of the Frontera, on the other hand, is a success. It looks crisp and dynamic. All in all, the Opel Frontera shines with an attractive design that perfectly represents the Opel brand.

A logo is not a brand It is the shorthand of unpacking the meaning that a brand imparts Change a logo on a product and you can change the perception The Volkswagen Group owns both Lambo and Audi Lambo has the Urus and Audi has the Q8 The Urus and Q8 are a prime example of something called “Badge Engineering” - a system where a platform shares its core architecture/engineering between various manufacturers to offset production costs and to increase profit While at heart the vehicles are incredibly similar they are both 'packaged' and styled differently Which affects the price An Urus is well over £180k and Q8 is around £70k Changing a logo Changing the packaging Changes the perception of worth Lambo has invested hard in building its name and brand, associating it with luxury and performance. Audi is more understated and prides itself on engineering. Both companies take different pitches to the market Both are owned by the same company This is the power of brand. It plays with perception even when under the hood the product is very similar!!! #brandstrategy #cars #perception

As the year winds down, we at ALTEN Sweden Design & Visualization find ourselves in a rare moment of calm—a chance as we see it to reconnect with what fuels our creativity and passion.   This time, our focus turned to a true icon: the #Porsche 959. To celebrate its 40th birthday, we couldn’t resist paying tribute to what we believe is one of Porsche's most stylish creations. Of course, this is just our opinion, but one we wholeheartedly share with Simon Dawa, Markus Bülow and Henrik Stahl—the brilliant minds behind this artwork.   With the recent buzz around Jaguar’s rebranding efforts, we felt compelled to highlight a powerful message: Classic cars transcend labels and remain timeless, elegant, and free of connotations. To reflect this, we opted for a softer, more refined backdrop to frame the raw power of the 500hp machine—a perfect balance of grace and grit.   Here's to honoring the past, celebrating innovation, and embracing the stories that connect us through design and engineering. 🚘   If you'd like to learn more or simply chat about classic cars, don’t hesitate to get in touch at dv@alten.se. We’d love to hear from fellow enthusiasts! 🚗✨   #Automotive #ClassicCars #Porsche959 #AltenInnovation #DesignAndEngineering #3DDesign #vray #3dsmax #cgi #visualization #MarvelousDesigner

🎉 Breaking the Mold: Audi Reimagines its Identity for the Future! In a bold move, Audi has taken a step that reflects its vision for innovation and sustainability. The iconic four-ring logo, which has symbolized the brand for decades, is being replaced for its new EV brand in China. This marks a pivotal moment for Audi as it aligns with the rapidly evolving world of electric vehicles and consumer expectations. Looking back at Audi's logo evolution since 1909, it’s clear that this brand has always embraced change as an opportunity to redefine itself. This shift isn’t just a design change—it’s a statement of intent to lead the electric revolution. As Audi electrifies its future, this decision could set a precedent for other automotive giants looking to connect with environmentally conscious, tech-savvy consumers globally. What are your thoughts on this daring move? Could this reshape Audi’s global branding strategy? 📌 Follow us for more updates on branding trends, design innovation, and the future of mobility! #AudiEV #BrandEvolution #LogoDesign #Sustainability #ElectricVehicles #FutureOfMobility #AudiChina #Innovation #DesignMatters #SwitchToElectric #Advertising #Creativity #Branding

The new Audi A5...

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝘆 𝗰𝗮𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻𝘃𝗲𝘀𝘁 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀, 𝗲𝘃𝗲𝗻 𝗯𝗶𝗹𝗹𝗶𝗼𝗻𝘀, 𝗶𝗻 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 𝘀𝗼𝘂𝗻𝗱? It's more than just noise. It's a symphony that 🍁reflects a brand's identity, 🍁evokes emotions, & ultimately 🍁influences buying decisions. 𝗛𝗶𝗴𝗵-𝗲𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗲𝗻𝗴𝗶𝗻𝗲 𝘁𝘂𝗻𝗲𝘀 𝘁𝗵𝗮𝘁 𝗳𝗮𝗻𝘀 𝗰𝗮𝗻 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 𝗳𝗿𝗼𝗺 𝗺𝗶𝗹𝗲𝘀 𝗮𝘄𝗮𝘆. We have: 🔥Ferrari: Known for their aggressive, throaty V8 and V12 engines. 🔥Lamborghini: Their naturally aspirated V12 engines deliver a powerful, guttural roar. 🔥Porsche: Porsche's flat-six engines are synonymous with high-revving, sporty sounds. 🔥McLaren: Their twin-turbo V8 engines offer a balance of power and refinement. 🔥Aston Martin: Aston Martin's V8 and V12 engines produce a distinctive, luxurious sound. 🔥Pagani: Its AMG-sourced V12 engines offer a high-pitched sound, reflecting the brand's handcrafted, artisanal approach. 🔥Bugatti: Bugatti's quad-turbo W16 engine reflects brute power and performance. ------------------------------------ 📌P.S. Ever heard an engine sound that made your heart race?

OK…Yes, the logo/branding is insipidly insulting awful. This is especially true considering the Demographic they are going to try to appeal to, If and when they start building vehicles again. So they want to compete in the high end EV luxury segment, but how much room is up there, really? Just ask Porsche / Mercedes / Lucid/ etc. JLR simply does not have the engineering depth and resources to compete against the established players. They just don’t get it, if this is their Vision moving forward. And how many Dealers will they have left by the time they start attempting to sell vehicles again? Best bet is to Re-establish the brand based on their historical strengths (beauty) and gloss over their obvious weaknesses (reliability). After they sell it to Geely. The first step then should be to fire everyone involved with this ridiculous rebrand. Swiftly and with impunity. #jlr #jaguar #ev

Swedish hammer - the Koenigsegg Regera! A 1 in 80 hypercar built to promote the brand's innovation. It was originally revealed in 2015, with the production specification finalized and revealed a year later. The name Regera means “to rule”. Packing a 5.0L Twin Turbo V8 paired with three electric motors. This results in an output of 1500 hp, with this power being pushed through the rear wheels by Koenigsegg's proprietary direct drive (KDD). All this results in 0-100km/h in 2.8 seconds and an electronically limited top speed of 400 km/h. In 2023, Koenigsegg reclaimed its record at Rimac by posting a crazy time of 28.81 seconds going from 0-250 km/h-0. Not bad for a car that comes in ten years from its first unveiling. This particular one is chassis 7138. The spec features a two-tone candy apple red and exposed carbon fiber body with carbon fiber AirCore wheels. Inside, the interior is trimmed in Lingonberry Red leather with Desiato Stitching. A magnificent example. #koenigsegg #regera #hypercar #speed #quadronphantoms #car #sweden 🇸🇪 #Anis_Maaouia

It Creates Trust Through Consistency Pause for just a moment and picture a Ferrari in your mind. Think it through. What color is it? Chances are, you pictured a red car. Silver, black, or white might also have been in the minds of a small portion of readers. There’s one color nobody familiar with the brand likely pictured—pink. Ferrari doesn’t allow it. “It just doesn’t fit into our whole ethos, to be honest,” the company CEO explained to news outlets a while back. “It’s a brand rule. No Pink. No Pokémon Ferraris!” While businesses don’t need to take branding to this level, it’s a clear example of the impact of consistent branding. Ferrari has stringent standards designed to protect the integrity of its brand. Consumers know what to expect. They know the prestige of owning a Ferrari isn’t going to diminish. It’s also one of the many reasons the brand can command higher prices. Your organization may not be dedicated to selling $300,000+ cars, but the concept translates to all types of businesses #socialmediaforbusiness #socialmediahelp #smallbusinesshelp #smallbusinesscoach #smallbusinessgrowth #entrepreneurcoach #entrepreneurtip #marketingtips #marketingtip #digitalmarketingtips #instagramgrowthhacks #instagramgrowthtips #instagramgrowthexpert #instagramtips #instagramtipsandtricks #instagramtipsforbusiness #instagramtipsdaily #contentcreationtips #contentcreators #contentmarketingstrategy #contentmarketingtips #marketing #marketingtips #marketingtricks #marketingtricksandtips #marketingconcept #marketingtheory #marketingpsychology #marketingstrategy #strategy #branding #brandingtips #brandingtricks #marketingfact #marketinglesson