Yash Tekriwal 🤔’s Post

🚨 Been at it for a minute already but super pumped to share the launch of Reframe Advisors, a consultancy focused on creating meaningful customer moments with the power of HubSpot 🧡. An enormous thank you to my clients and supporters. Honored to be a steward of your brand and your biggest fan. I first crossed paths with HubSpot in 2014 when it was a marketing product (remember that Jason Bornhorst, Colin Anawaty?!?). As I embarked on starting a new consultancy 10 years later in 2024, I wanted to partner with a platform that, above all else, shared my values. With HubSpot I found exactly what I was looking for. Their company culture is firmly grounded in (1) putting customers first as a key to growth and (2) playing the long game. What’s more, over the past 10 years, HubSpot has taken a tremendous leap as they have expanded from app to suite to customer platform (in awe of their product velocity! can’t wait to hear what is shipping next at INBOUND). Today, with HubSpot’s customer platform built on an AI powered smart CRM, our customers grow better. Loads more to come from me on marketing, HubSpot, etc. in the coming months. DM me if you would like to sign up for the newsletter and stay in touch 📨 Let’s do this! 💥

What's the deal with HubSpot? Is it really all that and a bag o' chips? In our experience, yes, it is as satisfying as the crunch of a leaf under your shoe in autumn. Before we became a partner agency, we used in on ourselves and grew revenue by over 50% the following year. For clients, we've mastered the art of mapping sales functions onto the platform and turning analogue marketing tasks into structured, automated actions. Curious? Read more, then give us a shout. https://bit.ly/4cBkecm #HubSpot #InboundMarketing #BusinessGrowth

My mission. To help companies change how they go-to-market to match how people buy today. I didn’t realize it but my mission started all the way back in 2010 when I joined HubSpot. It’s core to inbound marketing. Something that I spent almost a decade evangelizing and still get inspired by on a regular basis. And since late 2022, I’ve realized it needs to be how you design a company’s entire go-to-market strategy. Not just marketing. So we named it. People-first GTM. And the movement began. It’s an approach that uses storytelling, relationships, and partnerships to match your go-to-market to how people buy. Creating, capturing, and converting demand into more revenue. I learned from my time at HubSpot that solving for the customer is everything, Solve for their succcess and your success will soon folllow. Now because of the rise of AI, bloated GTM technology stacks, and too much automation, we can’t just solve for customers but for all people. Anyone and everyone who interacts with your brand. Alas, People-first GTM. So my suggestion today is to listen and learn everyday from people who are engaging and experiencing what you and the people at your company are producing. It could be content, the products, experiences, calls, etc. No matter the context, listen and learn from all the things that people experience. Do this every day. Take note of what could be improved. And made easier, simpler, faster, or more valuable. I know it seems like a lot but it’s truly the only way to understand what other people are feeling and maybe thinking. There are thousands of ways to implement a People-first GTM approach. So we created a place where people can learn and connect. ClubPF ⚓︎ is a Slack community and resource hub that exists to fulfill the mission. Matching go-to-market to how people buy. Come join the movement with us.

📣 Attn: HubSpot Users! Ever feel like your marketing could be more focused? That’s where #ABM comes in—helping you target the right companies in market for your solutions or products. With the RollWorks + HubSpot integration, you can: ✔ Identify the accounts most likely to convert ✔ Align your sales and marketing teams around the same goals ✔ Run personalized campaigns that speak directly to your key prospects With nearly 1,000 installs, RollWorks is helping #HubSpot marketers streamline their ABM strategies for greater precision and measurable success. If you’re looking to make your marketing more efficient and effective, this integration is worth exploring! 🔗 https://lnkd.in/dXJKRu5G

Hubspot, founded in 2006, drastically changed the game of marketing, but do you know the real secret behind this revolution? Flashback to 2006. Brian Halligan and Dharmesh Shah launch Hubspot. Their mission? To transform how businesses attract customers. Before Hubspot, traditional marketing was outbound: cold calls, direct mail, and TV ads 📞📬📺. But Halligan and Shah had a different vision. They introduced inbound marketing. A strategy focused on creating valuable content to attract customers naturally 🌟. This approach not only saved costs but also built stronger customer relationships. And that's where the magic happened. Today, Hubspot is a leader in marketing software with thousands of clients worldwide. Their tools help businesses grow by focusing on attracting, engaging, and delighting customers. So next time you think about modern marketing strategies, remember Hubspot's innovative approach that started it all. #hubspot #storytime #marketingsoftware

Alone we go faster, but together we go further. GTM is changing and the nearbound movement is building. Here's everything we covered in the #nearbounddaily last week (from practical advice to exclusive stories to new resources): 1) Josh Wagner gave the advice: You’ve defined your ICP for a reason. Stick to it. Same advice goes for your IPP. 2) Jared Fuller compiled a checklist to help Partner pros overlay onto every other department's motions. The unique challenge of partner pros is that they need to both create their own rhythm of the role AND overlay onto the rhythms of others (namely the GTM teams). 3) Jane Serra shared a hot take on the 4 P's of marketing. In the past, departments were expected to drive results in siloes, but today, every GTM department is realizing how unrealistic that is. Today, you have to partner with the people who have what you do not—resources, channels of distribution, reach, or trust. 5) Chris Walker on how a 3-person partner team runs an impressive content machine partnering to create and distribute content. Content isn’t just king. It’s the currency of engagement. 6) Jared Fuller gives the exclusive full story behind the Marketo x Drift Alliance and how his team got 100+ referrals in one month. 7) Jay McBain (Chief Analyst at Canalys) shared one impressive stack of partnership & ecosystem books! 8) Rewind to Mark Kosoglow and Kevin Chiu's session at the Nearbound Summit where they made the point clear: Instead of value creation, CSMs are project managing in attempts to 'keep customers happy...' 'Happy' customers aren't the goal. Successful customers are the goal. 9) Metadata's Logan Neveau shares why they killed their CS team to put in a new Marketing Services Team. Companies that will succeed in this era of connectivity and partner ecosystems will put customers first, and lean on the expertise of those who have already succeeded in getting to the promised land. 10) Arrows is throwing their Happy Customer Festival. It's a free virtual experience to help you manage every part of your customer journey directly within HubSpot. 11) Fullstory's Nigel Liaw on the enhance 5-step process he and his team used to increase their renewal rate by 14%. 12) Alex Hernandez on what Prisoner's Dilemma teaches us about partnerships. -- Links below 👇 Never miss the delightfully simple emails keeping go-to-market professionals on top of their game with the latest tactics, trends, and exclusive conversations directly from the boardroom: https://lnkd.in/gtqGhUc6

Ever wondered how to make account-based strategies really work in HubSpot? Next week, we’re hosting a session on Account-Based RevOps with Galen Dow from BrandGen.io, who’s sharing his blueprint for using HubSpot to drive growth. It’s all about bringing sales and marketing together to create seamless, impactful strategies. He’ll cover: ✅ How to shift to account-based strategies in HubSpot. ✅ What ABR vs. ABM really means for your business. ✅ Ways to align sales and marketing for better results. If you’re curious about making your account-based approach more effective, this is for you. 📅 December 12th at 4:30PM EST 👉 https://hubs.la/Q02-1pSm0 Would love to see yall there! #accountbased #hubspot #revops

Have You Seen HubSpot's Marketing Hub Lately? It’s packed with tools to amplify your impact—even if you’re a team of one, two, or twenty. The key to success? Setting it up right from day one to leverage features that drive inbound leads, engage prospects, track conversions, and keep your pipeline full. Here’s how: Map out your process Get familiar with the system Find a partner if needed Ready to see what Marketing Hub can do? Dive into our guide to HubSpot Marketing Hub Onboarding: https://hubs.ly/Q02XfH350 #HubspotMarketingHub #HubSpotOnboarding #MarketingHub #MarketingHubOnboarding #LZCMarketing

At Bregal Sagemount's The Big Exit event last year, we met the CRO of one of their portfolio companies. His goal? Boost marketing and outbound efforts without adding headcount. The challenge: speed, domain expertise, and Hubspot integration. With big competitors and market share to grab, integrated marketing channels in HubSpot became their 2024 focus. Afterall, there's a natural alignment between AK and PE/VC-backed companies - efficiency focus, measurements of success, and tight adherence to process. We needed to establish impactful and effective GTM motions while they maintained a healthy EBITA. The impact of our efforts and partnership with this company has been extremely rewarding. We continue to nurture targets and campaigns are performing consistently - we are 10 months into partnership at this point. 68 Deals Generated All Time 128K Year 1 ACV $4.89M in Pipeline  $2.7M Qualified Opportunities 26% of the Qualified Pipeline is Enabled by their HubSpot Program Let's take a step back to discuss how we built a solid foundation for GTM success in the first 3 weeks. This is crucial to a healthy, ongoing outbound pattern: ⚙️ HubSpot Configuration: The first two weeks were spent building an SOP within their HubSpot to sustain the sales and marketing campaigns we would soon deploy. We made minor changes to their existing structure and introduced some key operations to run our HubSpot GTM Program.  📈 Gradual, Controlled Launch: A slow and deliberate launch allowed us to test our messaging, targeting, and delivery strategies before scaling up. Fun fact, after learning their persona's playbooks, we've since evolved into signal-led prospecting thanks to our collaboration with their stellar marketing team! 🏅 Initial Goal Setting: They had a 27% win rate at the time so our initial goal was to ensure we generated at least 4 qualified deals a month. With an ACV of $120K+, we knew we would provide ample pipeline to hit a 3-4X return (ROI goal) on our partnership costs! Read more from Amy on how this launch strategy impacted our GTM plays and overall impact on the pipeline - full story in comments!

This Clay table turns a list of leads into a credit-efficient GTM powerhouse 🚀 Clay's new MadKudu integration now opens up the capability of routing leads to specific channels based on an AI-assisted lead score. This means that you can save a ton of credits by only enriching, personalizing, and sequencing your highest priority leads, while still sending the lower-scored ones to a sequence as well. Here's the high level of how to use the table: 1. Create your custom lead scoring mechanism in Madkudu by training it on past customers and any other data you deem necessary for it to make an informed ICP decision on a list of companies 2. Import a large list of leads into a Clay table 3. Run the Madkudu integration to automatically score all of your leads using your company-specific AI scoring mechanism 4. Choose the channels you'd like to route your leads to (in my case, I chose SDR enablement in HubSpot, then a Multi-Channel Campaign in La Growth Machine, then a pure email campaign in Smartlead. If I was smarter, I would add HeyReach as well between LGM and SL) 5. Run any enrichments and create any personalizations you'd like to, and use conditional runs to make sure they're only run on prospects whose score fall within a certain range 6. Use conditional runs in Clay to route leads to the proper channel based on their score. In this table, I had all leads with a score of 93 or above go to Hubspot, any leads between 85 and 93 go to LGM, and then any below 85 to go to Smartlead. Voilà! Just like that, you've saved thousands of Clay credits and prioritized your leads to create a more efficient GTM team. If you want the share table link for this buildout, just comment something and I can send it to you 📫