Yash Mehta’s Post

UEFA EURO 2024 is a lucrative business for UEFA Here are some large money stats. UEFA EURO 2024 is the battle for football dominance in Europe. 24 European teams take to the pitch with almost 3 million fans in the stands and billions more watching in bars and beer gardens in fan zones or at home. That's big business. So, who's making money and who's paying for the Euros? This is organized by UEFA, the Union of European Football Associations. UEFA expects the 2024 European Championship to bring in €2.4 billion in revenue, most of it from the sale of TV and marketing rights that includes sponsorships by the likes of adidas, The Coca-Cola Company, China's Alibaba Group and the state of Qatar. Hospitality sales, including VIP lounges UEFA expects expenses of €650 million €331 million in prize money for the teams. The cost of I.T. and infrastructure and salaries. UEFA is expecting a profit of €1.7 billion and this is tax-free due to an agreement with the German government. The German government also pays handsomely for the privilege of hosting the tournament. Over €600 million The 10 host cities will spend a combined €26 million on the festivities It has cost €165 million to renovate stadiums Security will be another €150 million. The European Championship will bring millions of tourists to Germany and they will be spending money. Hotels are seeing strong booking. Breweries are expecting beer consumption to be up 4%. Retailers hope for €3.8billion in additional revenue for food and also merchandise flags, scarves, and toys. TVs and electronics For some, the UEFA EURO 2024 will be a lucrative few weeks. Who are the real winners? #kickoff #morethanfootball #footballbusiness #eufa2024 #uefa

The 2024 UEFA European Football Championship kicks off today, with 51 matches taking place in Germany until July 14. We expect bars and pubs to see a boost in revenue during this period, which in some cases will provide much-needed liquidity, considering the industry has faced a difficult operating environment over the past few years. In our latest diversified industries and sports finance report, we unpack economic benefits of Euro 2024 for the bar and pub sector overall, and whether that momentum can carry into the medium term. Read it here: https://lnkd.in/eKS4rjyi #DiversifiedIndustries #SportsFinance

UEFA Euro 2024 kicks off in Germany next week What does this mean for FMCG sales? In addition to public viewing and increased tourism leading to more traffic in bars & restaurants, people will also gather at home to watch the games together. As a result, more people will go shopping for food and beverage categories. So, what can we expect for FMCG sales in Europe? --> As this is the first 'new normal' tournament after the pandemic, it's no surprise to see higher sales than in previous tournaments. --> In a continuing economic crisis of inflation & war, consumers will look for value options to enjoy the games. --> Promotions will be key to attracting attention and maximising consumer spend. -->The more warm & sunny days, the more incremental spend can be expected. --> Cities hosting major sporting events will see a 2% greater increase in sales. --> 1 in 3 consumers in France, Italy and Germany plan to watch Euro 2024 in bars, restaurants and social gatherings. #WeShowTheWorldWhatPeopleWant #NIQandGfK #TheFullView #datainsights

𝐓𝐡𝐞 𝐄𝐔𝐑𝐎 𝟐𝟎𝟐𝟒 𝐢𝐬 𝐮𝐧𝐝𝐞𝐫𝐰𝐚𝐲 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭 £𝟐.𝟏𝐛𝐧 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐢𝐭 𝐚 '𝐒𝐮𝐦𝐦𝐞𝐫 𝐅𝐚𝐢𝐫𝐲𝐭𝐚𝐥𝐞' 𝐟𝐨𝐫 𝐔𝐄𝐅𝐀. 📌 With sales coming from broadcast, sponsorship, licensing deals, ticket sales and hospitality packages contribute as the major factors to make this a transformative event. 📺 The governing body prioritises free-to-air coverage for maximum reach, with a hybrid model in some markets, including Germany. 🎥 UEFA aims to emulate the 5.23 billion cumulative audience of Euro 2020, with hopes of high global viewership. 📊 The expansion to 24 teams since 2016 has increased the number of games, driving up media rights value for UEFA EURO 2024. 🧲 This expanded tournament has attracted 13 global partners and five national sponsors, contributing to €568 million in commercial rights revenue. 👨🏻💻 New brands such as Atos and Deutsche Telekom, are heavily involved in the technological infrastructure that will help deliver the tournament. 🎫 Germany’s economy could potentially receive a boost as an influx of international fans is expected, with 2.7 million tickets available for the event. 🍺 Interestingly in the UK, the British Beer & Pub Association has stated they are expecting an extra 20 million pints to be sold, which results in an additional £94m in revenue! Discover more in my Euro 2024 preview. - https://rb.gy/1iud4b #sportsmarketing #sportsbusiness #uefa #euro2024 #football

How did the UEFA EURO 2024, hosted in Germany from June 14 to July 14, transform the nation's economy and create ripples felt across Europe and beyond? Here are some surprising impacts of this monumental event!  Economic Boost for Germany - Tourism Surge: The tournament attracted over 700,000 foreign visitors, resulting in 1.8 million additional stays creating an influx in tourism revenue. - GDP Contribution: The event contributed around 0.15% to Germany's GDP during the second quarter of 2024.  Infrastructure Benefits - Infrastructure Upgrades: Approximately €500 million was invested in transportation and hospitality infrastructure, enhancing local business ecosystems. -Stadium Capacity: The tournament utilized stadiums with a total capacity of over 1.5 million, with an average stadium capacity of 50,000. UEFA's Revenue and Its Impact on Football Development - HatTrick Programme Funding: Euro 2024 contributed around €1 billion to UEFA’s HatTrick programme, marking a 25% increase from Euro 2020. -Total Revenue: UEFA generated €1.5 billion from ticket sales, TV rights, and sponsorships. Social Media Engagement: UEFA's social media platforms saw an increase of 50% in engagement during the tournament compared to Euro 2020. -The total attendance for Euro 2024 was 2,681,288, with an average of 52,574 per match. - The final between Spain and England at the Olympiastadion in Berlin was attended by 65,600 fans, which was 92.5% of the stadium's capacity -The tournament featured 24 teams, including first-time participants like Georgia, promoting inclusivity in European football. How do you think such events shape the future of football and the communities that host them? #Euro2024 #UEFAEuro2024 #Germany2024 #EconomicBoost #TourismSurge #GDPGrowth #InfrastructureUpgrades #Stadiums #HostCityBenefits #HatTrickProgramme #FootballDevelopment #UEFARevenue #SocialMediaEngagement #FanEngagement #Euro2024Fans

Europe’s most important football event is not only expected to contribute to the growth of the German economy, but also to the economy of the countries in the Play-Offs phase. Hospitality and retail sales are predicted to reach £386.9 million in the UK during the UEFA Euro 2024 Round of 16. Expectations are indeed high - both in football and revenues of the participating countries. ⚽📈 #TourismLab #thinktourism #HospitalityManagement #Euro2024

Ahead of Sunday’s Champions League final, UEFA has reminded fans of the dangers of purchasing tickets through unofficial secondary markets.    Tickets for the match should only be purchased directly through UEFA.com. All tickets will then be digitally distributed via UEFA’s official mobile ticketing app powered by SECUTIX, which is equipped with state-of-the-art security features.    This disintermediate approach is one of the most effective ways of enhancing the entire ticketing journey for fans, ensuring the process is as fair and transparent as possible.   Simultaneously, removing the need for a ‘middle man’ grants organisers far greater control over their brand, increases cross-selling opportunities, reduces overall costs, and allows them to nurture direct-to-fan relationships. #control #secondarymarket #ticketing #fansfirst #fanexperience #UEFA #euro2024

⚽UEFA Euro 2024 is Here!⚽ The excitement is building as UEFA Euro 2024 kicks off, uniting fans and players from across Europe for a spectacular tournament! 🎉🌍 But it's not just football fans who are excited. Chinese companies are making big bets on this global event, leveraging it for massive brand exposure and strategic growth. 📈🇨🇳 According to IMD Business School, Chinese brands are capitalizing on the Euro 2024 tournament to enhance their global presence and connect with international audiences. This strategy aligns with their broader goals of expanding market reach and building brand equity on a global scale. 🌐💼 From sponsoring teams to advertising during matches, these companies are showcasing their ambitions and innovation, driving home the importance of sports in global business strategy. 🏅🚀 Let's enjoy the beautiful game and watch how these strategic moves unfold during this thrilling tournament! ⚽✨ https://ow.ly/b5i150ShX5p) #UEFAEuro2024 #Football #GlobalStrategy #Branding #BusinessInnovation #IMDBusinessSchool

The UEFA's House is on Fire ♨♨♨ 🚒 🚒🚒 (Part 1) While on the surface everything seems to be going perfectly in the best of all worlds for UEFA and FIFA, a thorough analysis of the situation shows that the reality is quite different. Let's scratch together this magnificent superficial layer of shine. The new formula for the #ChampionsLeague (+2 other competitions organized by #UEFA) is once again the result of negotiations with big clubs. The qualification mechanism turns out to be largely advantageous (61% (22/36) of available spots) for Big5 clubs (= 5 major championships in Europe), and more specifically for "Big" clubs (2 clubs saved). I couldn't find reliable information about the mechanisms for distributing media rights among participating clubs. Nevertheless, if we continue the logic that began in 1999, this distribution should once again favor the big clubs. #UEFA is skillfully trying to promote its 2 other competitions (#EuropaLeague + #ConferenceLeague). Indeed, these represent an undeniable lever for economic growth. Unfortunately, the hierarchy seems well established in the minds of consumers, and the most likely hypothesis is that of a #ChampionsLeague that will continue to dominate consumer interest, relegating the Europa League and Conference League to 2nd and 3rd tier #competitions respectively; with the #financial consequences that entails. That's assuming this new formula appeals to consumers! Thus, UEFA's desire to maintain a vertical system to maintain its #monopoly will have the consequence of further accentuating the gap between big and small clubs. And while nothing suggests that this solution (proposed by UEFA) will please the big clubs (who will always have the possibility of breaking away), it seems certain that this situation will not please the "small" clubs (leagues outside the Big5) at all. One of these clubs has already publicly expressed its dissatisfaction: the Luxembourg club FC Swift Hesperange. It filed a complaint in 2022 against #UEFA and #FIFA; one of the reasons being the questioning of the territoriality rules of these #federations. This complaint, in light of European jurisprudence, has a real chance of succeeding. If this were the case, it would offer the possibility for national #leagues to associate and create #transnational leagues outside of UEFA's control. Another ongoing case potentially has the power to set the current system on fire: FIFPro Division Europe is filing a complaint against #FIFA and its unilateral power to establish the international match calendar... ... To be continued in an upcoming post, and the full story in my next book: "Towards a new organization of football and sport in Europe" 😁 Dupont-Hissel, Jean-Louis Dupont

The UEFA EURO 2024 is heating up with some scintillating goals and a fervent atmosphere! While the FIFA Football World Cup remains the most watched sports event by far, the Euros also generate quite some excitement among football fans. Here are some interesting snippets (courtesy Business of Sport podcast) from the tournament that's taking place in Germany this time: -The 2024 edition is the 17th edition of the tournament, with matches being held in 10 stadiums across the country -The total prize money up for grabs is €331 million with the winners of the tournament receiving a total of €28.5m across all their games. Here's how it's broken up- Qualifying for the tournament gives a team €9.25m, winning each group game €1m, while reaching the knockout stages has a prize money of €1.5m. The prize money goes up significantly as the tournament progresses with the quarter-finalists receiving €2.5m & semis-finalists €4m with the runners-up and winners of the tournament receiving €5m and €8m respectively. -England have the most expensive squad valued at €1.52 billion, followed by France at €1.23b and Portugal at €1.05b. Jude Bellingham and Kylian Mbappe lead the player valuations, with an estimated €180m each. -The tournament is expected to generate €2.4b in revenue for UEFA across media rights, commercial sponsorship, ticketing, hospitality with media rights contributing to almost half the total! -Interestingly, the tournament should have a positive impact on Germany's economy which shrank 0.3% in 2023. Beer sales that are on a downward trend are expected to rebound, along with an increase in hospitality revenues and overall infrastructure upgrades that have been happening in preparation for the tournament. -However, despite not hosting the tournament, the true economical benefactors might just be England! It's expected that a successful campaign (reaching the semis or the finals) could lead to spends of close to €2.75b in the country, with 80 million pints or €400m worth of beer being sold and 12 million people buying the most popular sports food- pizza! Ask any football fan and they'll tell you that football is an emotion. It's also quite a business! Sharing a small clip of the Dutch football fans lining up the streets of Hamburg waiting for their team's first game! https://lnkd.in/gyqhgKXA