Kick Off - More Than Football’s Post

⚽ EURO Cup 2024 is onn and this time the battle for the football dominance on the continent is bigger than ever. With 24 teams taken to the pitch, around 3 million fans will be in the stands and billions watching from home, bars and fan zones and that’s big business. So, who’s making money and who’s paying?⚽ Let’s dig out some facts and numbers: The EURO Cup is organized by Union of European Football Association (UEFA). UEFA expects EURO 2024 to bring in 2.4 billion Euros Revenue most of all from the sale of TV and marketing rights including sponsorships from sponsors like Coca- Cola, Adidas, China’s Alibaba, Vivo, the state of Qatar and more. All these contracts will bring in around 2 Billion EURO plus sales from ticketing, hospitality and VIP Lounges. On the expense side, UEFA expects expenses of around 650 million EUROs including 330 million EUROs million in Prize Money for the competing team as well as the cost of IT and Infrastructure and salaries for the staff, referee and the rest. Netting out things, UEFA is expecting a profit of around 1.7 billion EUROs which is entirely tax-free due to agreement made with the German Government who’s missing out on 255 million EUROs. Also, the German Government will be spending additional 600 million EUROs for the privilege of hosting the tournament on stadium renovation, festivities and security. With all these money spent in, there is a silver lining for the German Government as the EURO 2024 will bring millions of tourist who will be spending millions and billions of Euros on hotels, beers, retail, food and merchandise. #euro2024 #research #analysis #investmentbanking #assetmanagement #equityresearch #managementtrainee #brokingfirm #sellside #buyside

𝐓𝐡𝐞 𝐄𝐔𝐑𝐎 𝟐𝟎𝟐𝟒 𝐢𝐬 𝐮𝐧𝐝𝐞𝐫𝐰𝐚𝐲 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭 £𝟐.𝟏𝐛𝐧 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐢𝐭 𝐚 '𝐒𝐮𝐦𝐦𝐞𝐫 𝐅𝐚𝐢𝐫𝐲𝐭𝐚𝐥𝐞' 𝐟𝐨𝐫 𝐔𝐄𝐅𝐀. 📌 With sales coming from broadcast, sponsorship, licensing deals, ticket sales and hospitality packages contribute as the major factors to make this a transformative event. 📺 The governing body prioritises free-to-air coverage for maximum reach, with a hybrid model in some markets, including Germany. 🎥 UEFA aims to emulate the 5.23 billion cumulative audience of Euro 2020, with hopes of high global viewership. 📊 The expansion to 24 teams since 2016 has increased the number of games, driving up media rights value for UEFA EURO 2024. 🧲 This expanded tournament has attracted 13 global partners and five national sponsors, contributing to €568 million in commercial rights revenue. 👨🏻💻 New brands such as Atos and Deutsche Telekom, are heavily involved in the technological infrastructure that will help deliver the tournament. 🎫 Germany’s economy could potentially receive a boost as an influx of international fans is expected, with 2.7 million tickets available for the event. 🍺 Interestingly in the UK, the British Beer & Pub Association has stated they are expecting an extra 20 million pints to be sold, which results in an additional £94m in revenue! Discover more in my Euro 2024 preview. - https://rb.gy/1iud4b #sportsmarketing #sportsbusiness #uefa #euro2024 #football

UEFA Euro 2024 kicks off in Germany next week What does this mean for FMCG sales? In addition to public viewing and increased tourism leading to more traffic in bars & restaurants, people will also gather at home to watch the games together. As a result, more people will go shopping for food and beverage categories. So, what can we expect for FMCG sales in Europe? --> As this is the first 'new normal' tournament after the pandemic, it's no surprise to see higher sales than in previous tournaments. --> In a continuing economic crisis of inflation & war, consumers will look for value options to enjoy the games. --> Promotions will be key to attracting attention and maximising consumer spend. -->The more warm & sunny days, the more incremental spend can be expected. --> Cities hosting major sporting events will see a 2% greater increase in sales. --> 1 in 3 consumers in France, Italy and Germany plan to watch Euro 2024 in bars, restaurants and social gatherings. #WeShowTheWorldWhatPeopleWant #NIQandGfK #TheFullView #datainsights

The UEFA's House is on Fire ♨♨♨ 🚒 🚒🚒 (Part 1) While on the surface everything seems to be going perfectly in the best of all worlds for UEFA and FIFA, a thorough analysis of the situation shows that the reality is quite different. Let's scratch together this magnificent superficial layer of shine. The new formula for the #ChampionsLeague (+2 other competitions organized by #UEFA) is once again the result of negotiations with big clubs. The qualification mechanism turns out to be largely advantageous (61% (22/36) of available spots) for Big5 clubs (= 5 major championships in Europe), and more specifically for "Big" clubs (2 clubs saved). I couldn't find reliable information about the mechanisms for distributing media rights among participating clubs. Nevertheless, if we continue the logic that began in 1999, this distribution should once again favor the big clubs. #UEFA is skillfully trying to promote its 2 other competitions (#EuropaLeague + #ConferenceLeague). Indeed, these represent an undeniable lever for economic growth. Unfortunately, the hierarchy seems well established in the minds of consumers, and the most likely hypothesis is that of a #ChampionsLeague that will continue to dominate consumer interest, relegating the Europa League and Conference League to 2nd and 3rd tier #competitions respectively; with the #financial consequences that entails. That's assuming this new formula appeals to consumers! Thus, UEFA's desire to maintain a vertical system to maintain its #monopoly will have the consequence of further accentuating the gap between big and small clubs. And while nothing suggests that this solution (proposed by UEFA) will please the big clubs (who will always have the possibility of breaking away), it seems certain that this situation will not please the "small" clubs (leagues outside the Big5) at all. One of these clubs has already publicly expressed its dissatisfaction: the Luxembourg club FC Swift Hesperange. It filed a complaint in 2022 against #UEFA and #FIFA; one of the reasons being the questioning of the territoriality rules of these #federations. This complaint, in light of European jurisprudence, has a real chance of succeeding. If this were the case, it would offer the possibility for national #leagues to associate and create #transnational leagues outside of UEFA's control. Another ongoing case potentially has the power to set the current system on fire: FIFPro Division Europe is filing a complaint against #FIFA and its unilateral power to establish the international match calendar... ... To be continued in an upcoming post, and the full story in my next book: "Towards a new organization of football and sport in Europe" 😁 Dupont-Hissel, Jean-Louis Dupont

When heading to arbitration with two of your biggest brand partners is the least of the concerns surrounding an event relaunch, time for the rest of us to take a look and see how we can avoid falling into a similar situation. My takeaways (so far) from the shaky start of FIFA's revamped Club World Cup. #sponsorship #sportsmarketing #sportsbusiness

The UEFA EURO 2024 is heating up with some scintillating goals and a fervent atmosphere! While the FIFA Football World Cup remains the most watched sports event by far, the Euros also generate quite some excitement among football fans. Here are some interesting snippets (courtesy Business of Sport podcast) from the tournament that's taking place in Germany this time: -The 2024 edition is the 17th edition of the tournament, with matches being held in 10 stadiums across the country -The total prize money up for grabs is €331 million with the winners of the tournament receiving a total of €28.5m across all their games. Here's how it's broken up- Qualifying for the tournament gives a team €9.25m, winning each group game €1m, while reaching the knockout stages has a prize money of €1.5m. The prize money goes up significantly as the tournament progresses with the quarter-finalists receiving €2.5m & semis-finalists €4m with the runners-up and winners of the tournament receiving €5m and €8m respectively. -England have the most expensive squad valued at €1.52 billion, followed by France at €1.23b and Portugal at €1.05b. Jude Bellingham and Kylian Mbappe lead the player valuations, with an estimated €180m each. -The tournament is expected to generate €2.4b in revenue for UEFA across media rights, commercial sponsorship, ticketing, hospitality with media rights contributing to almost half the total! -Interestingly, the tournament should have a positive impact on Germany's economy which shrank 0.3% in 2023. Beer sales that are on a downward trend are expected to rebound, along with an increase in hospitality revenues and overall infrastructure upgrades that have been happening in preparation for the tournament. -However, despite not hosting the tournament, the true economical benefactors might just be England! It's expected that a successful campaign (reaching the semis or the finals) could lead to spends of close to €2.75b in the country, with 80 million pints or €400m worth of beer being sold and 12 million people buying the most popular sports food- pizza! Ask any football fan and they'll tell you that football is an emotion. It's also quite a business! Sharing a small clip of the Dutch football fans lining up the streets of Hamburg waiting for their team's first game! https://lnkd.in/gyqhgKXA

The most prized asset in football sponsorship. Front of shirts. 👕 UEFA’s latest European Club Finance and Investment Report is an interesting read💡 23% of shirt sponsorships across the major european leagues are from betting & gambling brands. 🎰 Countries where betting & gambling shirt sponsorships are most dominant: 🏴󠁧󠁢󠁥󠁮󠁧󠁿England 🇷🇺Russia 🇳🇱The Netherlands 🇵🇹Portugal 🇧🇪Belgium Other dominant industries include; 🛍️Retail - 14% 🧑✈️Professional services - 12% 🏦Financial services - 10% 🌭Food & beverages - 9% And the English Premier League unsuprisingly maintains top spot for international sponsorships achieved. ➡️15% domestic companies ➡️85% international Demonstrating the global brand strength of the league compared to its neighbours. ⚽️ Which brand sponsors your club? #football #sponsorship #sportsbusiness

UEFA annoyed me again last week. This happens regularly -more on that to come. This specific case though was a promising email I received -see below. Like some of you I have tried and failed (in all 3 rounds) to get tickets for Euro 2024, despite bidding for many, many tickets across Germany. That is frustrating, but not really UEFA's fault; demand massively exceeds supply. Probably many tickets go to sponsors, the actual number for sure opaque, but still demand is huge -I recognize that. So, this email looked good, another chance to get tickets! When I clicked on it though I was taken to an Expedia page. Before I could enter the competition I had to join an Expedia mailing list. Some of you are thinking, normal! And I agree, from Expedia and UEFA's points of view excellent. However, I am already on UEFA's mailing list. UEFA is rich. But here is another UEFA money making scheme -getting my name of more mailing lists, which their partners pay for. I don't want to be on more mailing lists. Instead of simply offering me another chance to get tickets for their massively oversubscribed event UEFA wants to sell my details. And that is why I am annoyed. At every turn it is no longer just the sport. It is milking every fan for whatever is possible. UEFA, you are not all for the fans, as you claim. You are there primarily for the money. We know too it is much better when Real Madrid win in the CL! Much better for you I mean -better media deals around the world. And your referees know that too, even if subconsciously, just look at their decisions on the pitch....

The 2024 UEFA European Football Championship kicks off today, with 51 matches taking place in Germany until July 14. We expect bars and pubs to see a boost in revenue during this period, which in some cases will provide much-needed liquidity, considering the industry has faced a difficult operating environment over the past few years. In our latest diversified industries and sports finance report, we unpack economic benefits of Euro 2024 for the bar and pub sector overall, and whether that momentum can carry into the medium term. Read it here: https://lnkd.in/eKS4rjyi #DiversifiedIndustries #SportsFinance

Ahead of Sunday’s Champions League final, UEFA has reminded fans of the dangers of purchasing tickets through unofficial secondary markets.    Tickets for the match should only be purchased directly through UEFA.com. All tickets will then be digitally distributed via UEFA’s official mobile ticketing app powered by SECUTIX, which is equipped with state-of-the-art security features.    This disintermediate approach is one of the most effective ways of enhancing the entire ticketing journey for fans, ensuring the process is as fair and transparent as possible.   Simultaneously, removing the need for a ‘middle man’ grants organisers far greater control over their brand, increases cross-selling opportunities, reduces overall costs, and allows them to nurture direct-to-fan relationships. #control #secondarymarket #ticketing #fansfirst #fanexperience #UEFA #euro2024