Yakkety Yak’s Post

I hear it all the time: “I’m too busy to keep up with creating new content all the time.” I completely empathize with that, but what if I told you that there’s an easy way to create high-quality content that doesn’t eat up your time?   Hello, repurposing! Could content from that blog post from 6 months ago be used for several social media posts? Could an insight from a video or podcast you did become a standalone social media quote or clip?    Repurposing allows you to breathe new life into the content you already created. It’s easier to spend five minutes pulling a quote from an old podcast than to create a whole new idea from scratch. The additional upside? You stay visible while also reinforcing your brand message in fresh ways.   Next time you're struggling with what to post, revisit your ‘greatest hits’. Your content should never be “one and done” it should be evergreen. Have you utilized content repurposing? #Repurposing #ContentCreation #ContentStrategy

Want to save time creating content? Here is the ORT method we use: O = Organization R = Repurpose T = Templates Have a systemized place to organize all of your content. It will make finding and creating content so much easier. We all consume content differently so repurpose your content into other formats. Have a podcast, turn that into a blog, into a newsletter, into a pin, and into a social media post. I am not a fan of templates that everyone uses but I highly recommend you create templates unique to your business. Content creation doesn't have to be a time-consuming struggle. Share with someone who needs to hear this! #simplifiedmarketing #organization #repurpose #templates

Video is the best content medium. (And it should be your primary content pillar) Why? ✅ Extractability. From one long form video, you can extract: - A podcast episode. - Short form social clips. - LinkedIn text/carousel posts. - A blog article. - A newsletter. (And more!) Versus... When the blog is your primary content pillar, it's much harder (and requires a lot more work) to extract/create those additional content assets. --- If you're a small, scrappy B2B marketing team AND still want to be able to ship a high volume of content... your content strategy should be video-first. hashtag #videofirst

The flip side of content repurposing... It's generally believed that content repurposing is about taking a big content asset (like a long-form video, a podcast episode, or a blog post) and breaking it down into smaller pieces for distributing on social media. But content repurposing can also work the other way around. You can take a smaller content asset (like an IG Reel or a YouTube Short) and transform that into an expansive piece of content. Here are some tips to help you do this effectively. ✅ Think about all possible angles for the topic. Create a series of content assets to cover these angles. Also, create one long-form asset that tackles everything in one (if possible). ✅ Include links to as many of your related content assets as possible. For instance, you can embed the YouTube Short into your long-form blog post. ✅ Larger assets don't have to be extremely long. Use an appropriate content length for your audience. #b2bmarketing #contentmarketing

Do you create content for your business? Yes? Then come closer, because I have something you won’t want to miss. 🔹🔸🔹 Starting on December 1, you can Countdown to Christmas with my Content Inspiration Advent Calendar. ⭐️ 24 posts over 24 days ⭐️ 24 places to find content inspiration ⭐️ Practical tips to help you find the gold ⭐️ And spin it into audience-friendly content. There’s a goldmine of content inspiration for creating blog articles, social media posts, videos, podcasts and anything else you can think of. 🔹🔸🔹 You can open your first window on Sunday at 8.00am (GMT). Make sure you never miss a post by following the hashtag #JennysContentGoldmine The full article will drop in the New Year. #ContentCreation #ContentInspiration #ContentIdeas

Are you struggling to create new content every day? Do you ever feel like you're stuck in a content creation rut? There's a better way. Repurposing content 🔄 Here are a few ways you can repurpose: - Turn a blog post into a video - Turn a video into a podcast - Turn a podcast into a blog post - Turn a webinar into a series of social media posts Repurposing content saves time and money. It also allows you to reach your audience on multiple platforms. So, don't create new content every day. Use your existing content in a new way. Your audience will thank you for it.

How I repurpose content like a pro (Turn 1 piece of content into 5) Tired of reinventing the content wheel every day? Wish you could squeeze more mileage out of your hard work? Here's the secret sauce you need • Understand your audience What gets them excited? What problems do they need solved? Repurpose with purpose: 1. Blog post → Twitter thread / LinkedIn article 2. Video → Instagram Reel /Tiktok 3. Stats → Eye-catching infographic 4. Quote → Text-based LinkedIn post 5. Data → Podcast episode Mix it up and get creative! One idea + smart repurposing = endless possibilities Repost ♻️ if you got value from this P.S. Have you tried repurposing content? #ContentMarketing #RepurposingContent #DigitalMarketing #ProductivityHacks #SocialMediaManager

Every week I put out a lot of content. But I used to find it so difficult to come up with new ideas. Until I found a strategy that worked for me. Here’s what I do: I kick off my content creation with a podcast each week. But here’s the secret: it’s not about creating more content; it’s about having a smarter system. 1. My content starts with a podcast. 2. Then x2 weekly newsletters. 3. I create short form reels. 4. They go on YouTube. 5. And also on Instagram. 6. From there, x5 LinkedIn posts. 7. Then I use this info for my email nurture. Stop overcomplicating content creation. It’s actually really simple. You just need to know your positioning. And then know your content strategy. I love that everything spirals out from the podcast and newsletter. It keeps my brand’s positioning aligned. Give this a try 💪🏼

Is your lack of video content costing you sales? Not posting video content could be the reason why potential clients are hesitant to hop on a Zoom call and take the next step with you. Here's the truth: People don't like surprises, especially when it comes to high-ticket items. They want to know who they're dealing with before they commit. Creating video content allows you to showcase your true essence, giving people a sense of who you are before they even meet you. By bridging this gap, you make it much easier for potential clients to want to get on a call with you, ultimately shortening your sales cycle and increasing your chances of closing that sale. But it doesn't stop there! Being visible on video also opens up opportunities for speaking engagements, consulting gigs, and podcast appearances.  So, if you want to take your business to the next level, it's time to embrace video content and show the world who you are!  Drop a comment below and let me know: What's holding you back from creating video content for your business? #VideoContent #ContentCreation #ContentCreator #VideoContentStrategy #VideoTips #VideoMarketing