Claire Bahn’s Post

Are you struggling to create new content every day? Do you ever feel like you're stuck in a content creation rut? There's a better way. Repurposing content 🔄 Here are a few ways you can repurpose: - Turn a blog post into a video - Turn a video into a podcast - Turn a podcast into a blog post - Turn a webinar into a series of social media posts Repurposing content saves time and money. It also allows you to reach your audience on multiple platforms. So, don't create new content every day. Use your existing content in a new way. Your audience will thank you for it.

The flip side of content repurposing... It's generally believed that content repurposing is about taking a big content asset (like a long-form video, a podcast episode, or a blog post) and breaking it down into smaller pieces for distributing on social media. But content repurposing can also work the other way around. You can take a smaller content asset (like an IG Reel or a YouTube Short) and transform that into an expansive piece of content. Here are some tips to help you do this effectively. ✅ Think about all possible angles for the topic. Create a series of content assets to cover these angles. Also, create one long-form asset that tackles everything in one (if possible). ✅ Include links to as many of your related content assets as possible. For instance, you can embed the YouTube Short into your long-form blog post. ✅ Larger assets don't have to be extremely long. Use an appropriate content length for your audience. #b2bmarketing #contentmarketing

How I repurpose content like a pro (Turn 1 piece of content into 5) Tired of reinventing the content wheel every day? Wish you could squeeze more mileage out of your hard work? Here's the secret sauce you need • Understand your audience What gets them excited? What problems do they need solved? Repurpose with purpose: 1. Blog post → Twitter thread / LinkedIn article 2. Video → Instagram Reel /Tiktok 3. Stats → Eye-catching infographic 4. Quote → Text-based LinkedIn post 5. Data → Podcast episode Mix it up and get creative! One idea + smart repurposing = endless possibilities Repost ♻️ if you got value from this P.S. Have you tried repurposing content? #ContentMarketing #RepurposingContent #DigitalMarketing #ProductivityHacks #SocialMediaManager

Want to save time creating content? Here is the ORT method we use: O = Organization R = Repurpose T = Templates Have a systemized place to organize all of your content. It will make finding and creating content so much easier. We all consume content differently so repurpose your content into other formats. Have a podcast, turn that into a blog, into a newsletter, into a pin, and into a social media post. I am not a fan of templates that everyone uses but I highly recommend you create templates unique to your business. Content creation doesn't have to be a time-consuming struggle. Share with someone who needs to hear this! #simplifiedmarketing #organization #repurpose #templates

Every week I put out a lot of content. But I used to find it so difficult to come up with new ideas. Until I found a strategy that worked for me. Here’s what I do: I kick off my content creation with a podcast each week. But here’s the secret: it’s not about creating more content; it’s about having a smarter system. 1. My content starts with a podcast. 2. Then x2 weekly newsletters. 3. I create short form reels. 4. They go on YouTube. 5. And also on Instagram. 6. From there, x5 LinkedIn posts. 7. Then I use this info for my email nurture. Stop overcomplicating content creation. It’s actually really simple. You just need to know your positioning. And then know your content strategy. I love that everything spirals out from the podcast and newsletter. It keeps my brand’s positioning aligned. Give this a try 💪🏼

Just a quick reminder that this is the LAST week to get my Content Reset at the exclusive launch price of £89. Why should you invest in Content Reset? Well, with Content Reset, you'll be able to... ✅ Stop staring at that blank caption screen ✅ Have more time to focus on your business growth ✅ Have a consistent voice across your content ✅ Ensure your content aligns with your marketing goals What do you get? ✅Send me your blog post, and I will send you 3 social media text captions with a CTA and hashtag suggestions ✅As a bonus, I will send you my guide Branding and Messaging Consistency for Repurposed Content. or ✅Send me your podcast of up to 30 mins and I will create a blog post from the content with a link back to your podcast. ✅As a bonus, I will create an audiogram of a snippet of your choice so that you can post it on social media. This is a taster to celebrate the launch of my Content Creation service and to help you prepare for Q4, so don't let this opportunity slip away! Hit me up with your questions if you have any. But most importantly, stop staring at that blank caption screen and let go of your panic to post something to try stay relevant. #contentrepurposing #contentmarketing

Is your content wandering aimlessly like a digital zombie? 🧟♀️ Put it to work so you don’t have to! Why? ⬇️ You can save time, money and energy by reviving your content. Repurposing existing pieces of successful content will have maximum impact with minimal effort! For example: 🎥 Brands can boost the ROI of a podcast by recording it as a video with high-quality audio. 🎙️ With just that alone, you get a longform podcast and a longform video, and that video can get cut down to multiple bite-sized clips for vertical videos. ✏️ From there, turn that audio into a blog, create a social post, and maybe make an infographic if you’re feeling spicy. There are endless ways to present your message and share your story, and Yakkety Yak is a big believer in amplifying what works. Head over to our website to see how we can get your current content to have even bigger effects: yakketyyak.com . . . #YakketyYak #MarketingAgency #ContentStrategy #ClientSuccess #MarketingMagic #Repurposing

Video is the best content medium. (And it should be your primary content pillar) Why? ✅ Extractability. From one long form video, you can extract: - A podcast episode. - Short form social clips. - LinkedIn text/carousel posts. - A blog article. - A newsletter. (And more!) Versus... When the blog is your primary content pillar, it's much harder (and requires a lot more work) to extract/create those additional content assets. --- If you're a small, scrappy B2B marketing team AND still want to be able to ship a high volume of content... your content strategy should be video-first. hashtag #videofirst

Do you create content for your business? Yes? Then come closer, because I have something you won’t want to miss. 🔹🔸🔹 Starting on December 1, you can Countdown to Christmas with my Content Inspiration Advent Calendar. ⭐️ 24 posts over 24 days ⭐️ 24 places to find content inspiration ⭐️ Practical tips to help you find the gold ⭐️ And spin it into audience-friendly content. There’s a goldmine of content inspiration for creating blog articles, social media posts, videos, podcasts and anything else you can think of. 🔹🔸🔹 You can open your first window on Sunday at 8.00am (GMT). Make sure you never miss a post by following the hashtag #JennysContentGoldmine The full article will drop in the New Year. #ContentCreation #ContentInspiration #ContentIdeas