WSC Sports’ Post

Data driven art is redefining storytelling and elevating consumer engagement. In sports, the opportunity to make unseen game data (eg., number of shots at goal/passes/the sound of the crowd…) visible will be the future of fan engagement. The Miami Heat’s 🏀 activation 🎨 in partnership with AT&T is a great example. ‘Connected Canvas’ takes in-game data sets (eg., passes, player movement and the sound of the fans) and uses AI to transform them into immersive art installations. The art allows fans to see and feel the collective energy of Miami Heat culture - transforming how fans interact with basketball. At Rock Badger we believe digital products created from match datasets will set new standards for interactive experiences for sports fans. Read our full insight here: https://lnkd.in/eyvTa3cj

Is Traditional Sports Marketing Losing Its Impact? ⚽📉 In today's fast-paced digital world, static billboards and TV commercials just don't cut it anymore. Fans are craving more personalized, interactive, and real-time experiences. Yet, many brands and broadcasters still rely on outdated methods, missing out on huge opportunities to engage their audiences meaningfully. So, how do we evolve sports marketing to meet modern demands and maximize ROI? 🤔 Stay tuned—our upcoming article will dive deep into how AI, virtual advertising, and real-time personalization transform the game! You won’t want to miss it. #SportsMarketing #AI #VirtualAdvertising #DigitalMarketing #PTFLab #Innovation #FanEngagement

📣 Sports Marketing Gets a New Game Plan Our Global Strategic Planning Group Director, Charly Kemp, has written an article for MediaPost exploring how new technologies, new money, and even new sports are set to disrupt the industry in 2024. While the sports industry has sat comfortably with broadcast media deals for decades, the opportunities for consumers to watch their favorite sports, interact with immersive replay experiences, and meaningfully engage with unique branded content are only growing. “Technology has always played an important role in enhancing the sports viewing experience,” says Charly. “From the decades-old football telestrator to cameras that record the speed and movement of every baseball pitch. AR and AI are now unlocking a new world of capability, enabling marketers to create even more vivid experiences.” Read the full article below! https://lnkd.in/e8-CUbZ5 #TandP𝑚 #PowerOfAnd #AI #Media

Here’s how brands are preparing to go for marketing gold at this year's Paris Olympics: 1/ Leveraging social media partnerships 2/ Utilizing AI for advanced tech innovations 3/ Emotive storytelling and inclusive narratives 4/ Focus on sustainability with the greenest games in history 5/ Major sponsors like Nike, Coca-Cola, and Airbnb enhancing their campaigns Find out how top brands do this in our latest blog. Click here for more: https://buff.ly/4d90GN7 _________ #DigitalMarketing #OlympicGames #MarketingStrategy #AI #ParisOlympics

The two most financially rewarding use cases for Gen AI in sports are: 1- Fan Engagement for Brands: Generative AI can revolutionize how brands connect with sports fans, creating personalized experiences, interactive content, and targeted campaigns that boost fan loyalty and engagement. This, in turn, drives significant ROI for brands by tapping into the passion of sports enthusiasts. 2- Sports Betting/ Fantasy Sports : With AI's predictive capabilities, sports betting /fantasy sports platforms can offer more accurate insights, enhance user experiences, and create data-driven opportunities for betting. However, the decision to venture into this area often hinges on the ethical and moral stance of the founders, considering the social impact of gambling. Both offer lucrative potential, but each comes with its own set of considerations and implications for the future of sports business. #sports #sportsbiz #india

Germany is practically drowning in sports coverage this year - and for publishers and broadcasters that's a (welcome) challenge. In this episode of Media Voices Conversations we hear from Sport1 about how they're using AI to automate aspects of sports coverage, freeing up their team to work on the fun parts https://lnkd.in/eruDn374

Exciting advancements in sports marketing are reshaping how fans interact with their favorite teams! The NBA, NFL, and WNBA are at the forefront of this transformation, harnessing the power of AI to revolutionize fan engagement like never before: 🏀 NBA: Through AI algorithms, the NBA delivers personalized highlight reels directly to fans based on their preferences. Whether you're a die-hard LeBron James fan or an avid supporter of the Golden State Warriors, the NBA's AI-powered system ensures you get the content you love. 🏈 NFL: With AI-driven analytics, the NFL creates social media posts that resonate with specific fan segments. From fantasy football enthusiasts to casual viewers, the NFL tailors its content to cater to the diverse interests of its fan base, driving deeper engagement across digital platforms. 🏟️ WNBA: Leveraging virtual reality technology powered by AI, the WNBA offers immersive experiences that transport fans from their living rooms to the heart of the action. Whether it's courtside views of thrilling matchups or behind-the-scenes access to players, the WNBA's VR experiences bring fans closer to the game than ever before. At Parkdalle Intelligence, we're passionate about pushing the boundaries of sports marketing with innovative AI solutions. Our team specializes in crafting personalized strategies that captivate audiences and drive brand loyalty. Ready to take your sports marketing to the next level? Partner with Parkdalle Intelligence and unlock the full potential of AI-driven fan engagement! #ParkdalleIntelligence #AI #SportsMarketing #FanEngagement #Innovation #NextGenSports

How are sports organizations leveraging #MAM solutions to accelerate their media workflows? Discover key strategies for streamlining operations, capturing every moment, and leveraging AI for enhanced content. Explore how teams, leagues, and broadcasters are transforming their media workflows to engage fans and maximize revenue. 👉 Learn more about accelerating your sports production workflows: https://hubs.li/Q02X7P950 #SportsProduction #MediaWorkflows

"Technology is best when it brings people together." So is Sports. At SportsBuddy.ai, we place humans at the heart of our powerful AI video technology. We develop our products based on a deep understanding of user needs and core values. ***Our mission is to empower, impact, and innovate. *** We believe that user-friendly, human-centered technology can empower individuals to achieve their personal goals and passions. Through interviews with sports professionals and fans, we discovered: ✅ Sports Pros: Athletes and coaches appreciate sharing their game performance and insights through videos, highlighting their hard work and gaining community appreciation. ✅ Sports Content Creators: With a fervent passion for sports, they amplify the impact of sports pros by telling their stories, engaging fans, and showcasing their expertise. ✅ Sports Fans: They enjoy expert opinions and game breakdowns that enhance their understanding and appreciation of the game, connecting deeply with other fans through shared passion. ------------ We believe technology that celebrates human effort and passion creates powerful, inspiring experiences that align with human values. See how SportsBuddy can be used to craft informative highlights in minutes, adding a personal touch to the game! 👍 Thumbs up if you agree! Follow SportsBuddy.ai community to join our mission! 👉 Instagram: https://lnkd.in/ezzGsMuj #SportsBuddyAI #SportsStorytelling #VisualComputing #FanEngagement #SportsGameEngagement #ContentCreation #SportsTech #InnovativeTechnology #AthleticCommunications #SportsMarketing

Utilize Snapchat's AR and gen AI ad products to create engaging and interactive advertisements that drive higher attention and engagement compared to traditional social feed ads. Embrace the opportunity to tap into live music and sports events through AR ads to reach a broader audience and enhance brand visibility. Explore partnerships like Snap Sports Network and collaborations with creators for unique sponsorships and product integrations that can amplify brand presence on the platform. #SnapchatAR #AIadvertising #EngagingAds #BrandVisibility #InnovativePartnerships At Grow Scale Win™, we're all about using AI to enhance productivity and efficiency. That's why we've built the AI Growth System™, a truly holistic approach to growing your business. You get a personalized growth strategy and a full suite of AI powered tools to generate leads, nurture prospects, and close sales. Learn more at www.aigrowthsystem.com or growscalewin.com. DM us with any questions. Read more about this post here: https://lnkd.in/eY9k_A-W