WORK180’s Post

Some of the worst experiences women of color have at work often involve a White woman. Women are often taught to brace themselves for sexism from men in the workplace, and while the patriarchy still rears its ugly head, it often uses White women as its primary enforcers. The chasm between White women and women of color in the workplace is an unspoken tension that leaves women of color unsupported and vulnerable to racial abuse while White women remain protected under the veils of both their fragile Whiteness and femininity. White tears, offense, and emotions supersede the tangible pain that so many women of color experience while on the job. You can see, then, how women of color feel a deep discomfort at the prospect of a month that attempts to unite all under the banner of womanhood when the corporate world (and society at large) only cherishes womanhood when its representatives are White. So when March rolls around and brings Women’s History Month celebrations with it, what can your company do to ensure that women of color are included? It’s important to keep a few things in mind: 🪧Feminism isn’t only for white women 🪧Representation matters – as long as it’s safe  🪧Your work culture beyond WHM is what matters most Check out the full blog below! https://lnkd.in/gbKSvkem

🚨 Advertising industry, it's time for a wake-up call! 🚨 We're thrilled to announce our powerful new campaign for WACL (Women in Advertising & Communications Leadership ) as part of their Represent Me initiative, partnering with Snap Inc., YouTube, and Pinterest This campaign is calling for better representation of all women in advertising, driven by compelling evidence from Ipsos's "A Woman’s Worth," System1's "Feeling Seen," and the Geena Davis Institute. It's clear: the current portrayal of women in ads is far from accurate. Our industry is witnessing a transformative wave as creators challenge the status quo and highlight the urgent need for inclusive representation. Represent Me puts the spotlight on four incredible female creators who are making a difference: 🌟 Trina Nicole - Body confidence influencer and founder of the UK’s first plus-size dance class. 🌟 Ellen Jones - Writer, speaker, and activist for neurodiversity and LGBTQ+ rights. 🌟 Jamelia Donaldson - Founder and CEO of TreasureTress, revolutionizing the natural hair care landscape. 🌟 Lucy Edwards - Broadcaster, journalist, author, and disability activist. Represent Me isn't just a campaign; it's a movement pushing the advertising industry to better represent all women, both on and off the screen. However, the journey is far from over. We must continue to prioritize representation in marketing, ensuring every woman is seen and heard. A big thank you to: Nishma Patel Robb 🪩⚡️ Lori Meakin Caitlin Ryan Leigh Thomas Selma Nicholls Chloe Davies Beth Freedman (she/her) Jessica Lovell Rebecca Fuller And to our wonderful team: Becky Owen Sarah Ramsey Kitty Hollamby Faith Lorainey Keishia Evans Natalie Narh Natasha Trewin Marshall (née Jones) Sunday Treat Together, let's drive the change we wish to see! #RepresentMe #WomenInAdvertising #DiversityandInclusion #CreatorEconomy 🔗 [Watch the full videos linked in the comments]

For Pride month, I'm going to talk a lot about what real diversity and inclusion look like. Buckle up sunshine; this is a no-holds-barred queer friendly page. Let's start off with shopping. My non-binary child just hates shopping for apparel. They generally shop in the men's department, but they get some really weird reactions if they try on clothes in the men's dressing room. They can trek all the way to the other side of the store to use the women's dressing room, which isn't any more comfortable for them and has the additional problem of leaving any rejected garments on the wrong side of the store for the staff to recover. Design stores with gender neutral dressing rooms. Most people prefer the improved privacy of these anyway. #Pride #Diversity #RetailDesign

Marketing is ever changing and audiences are ever changing. Some products/services appeal to specific audiences and even specific audiences evolve over time. If a brand wants longevity, they always have to adapt to change. Case in point this campaign lacks a feel of the ground in my opinion. Are women the only one’s doing laundry? Or are women today being empowered by detergents and soap? Or is there a specific group of women you wanted to communicate this to and maybe this wasn’t the best mode of communication? Marketers have to be conscious of tone when crafting campaigns and brands must be ready to constantly adapt to their evolving audience. #branding #marketing

One positive thing I like about the below screenshot, is that it has been highlighted by a man. TSadly, that's about it. The statement 'empowering women 1 wash at a time' may have been seen as a good tag-line, but it reinforces the ingrained stereotypes that we are working so hard to break. One key issue that I like to highlight and that is important for both CSOs, PBOs and private entities is the principle of "Do No Harm". Most times we tailor our interventions to help the society, but we unintentionally create harm in the process. How do we prevent that? A lot of foresight, and risk assessments are needed to ensure that our intentions actually equate to good actions and outcomes. What say you? #Advertising #Genderstereotyping

In marketing, we have market identification, then we have market segmentation (Sex, age, education, economic status, etc), and you follow by market targeting or further Niche marketing. In this case, the market was preferably segmented according to Sex, as this is the best measure for the product category. Female vs Male, Females are likely to likely to be the majority of the users for the product category. Therefore you target the segment that covers the majority. If you look closely at the advert, you can see different cadres of women. Again, this does not mean you leave/left out Males.

Happy Women’s Day! Dear Men, 1. How about not trying to catcall, eve- tease, rape a woman; today, tomorrow and for the next damn generation? 2. How about an equal pay, equal opportunity in a man’s world? 3. How about not trying to uproot a woman who has actually moved mountains? 4. How about just being there for her when everything else was completely falling apart? 5. How about treating a woman right? 6. How about not judging her based on her fashion choices/clothes? 7. How about not calling her names? Fat or skinny shaming her? And dear women, 1. How about not trying to pull each other down? 2. How about not taking a good friend for granted? 3. How about not taking sides when things go wrong? How about confrontation with a pinch of fucking salt? 4. How about not bitching about a person who stood by your side when you had problems? How about not celebrating just one day and making this world a better place for us, women? #womensday

Let’s Take Testosterone Together Shirt Sleek simplicity, ultimate comfort with Let’s take testosterone together Shirt, let's take testosterone together and embrace our strength and power as individuals. The phrase "Let's take testosterone together" may sound unusual at first, as testosterone is typically associated with masculinity and is predominantly found in men. However, in recent years, there has been a shift towards breaking gender stereotypes and embracing all aspects of our identities, regardless of gender. Buy now: https://lnkd.in/g8xxg-hE Visit store: https://macoroo.com/ #Macoroo #Let’s #Take #Testosterone #Together #Shirt #tshirt

Celebrating the Sisterhood: Why I'm a #GirlsGirl We're often told women compete against each other, but I believe in the power of collaboration and lifting each other up! Here's why I'm a proud #GirlsGirl: ⭐️ Supporting my fellow female colleagues: Sharing knowledge, celebrating accomplishments, and advocating for each other makes us all stronger. ⭐️ Promoting diversity and inclusion: Different perspectives and experiences enrich the workplace. I'm all for building a space where women of all backgrounds can thrive. ⭐️ Breaking down stereotypes: We can be leaders, innovators, and anything we set our minds to. Let's shatter the glass ceiling together! And what I’m not going to be is another obstacle for another women. It’s hard enough out here for women, so I choose to their cheerleader. A team player. #womeninbusiness #community #womenempowerment

Unpacking Beauty Standards: The Britney Effect on Culture Join us as we explore how Britney Spears embodies societal beauty standards and the impact on women of color. We delve into perceptions of beauty and how stereotypes influence identity. This conversation reveals layers of cultural significance that should not be overlooked. #BeautyStandards #CulturalIdentity #BritneySpears #WomenOfColor #SocietalPerceptions #DiversityInBeauty #FeminineIdeal #BodyImage #CulturalImpact #Empowerment