KJ Wong’s Post

Do you ever suffer from your sales team not moving in the same direction? Everyone seems to not follow the right processes. When you confront them about it, the reply is simply the lack of awareness. This is the sales manager’s biggest frustration. This sort of error is mainly due to the lack of involvement from the team when the operating model was being developed. The second reason is due to the lack of courage from the sales leader to enforce it. Sales leaders do not need to take this journey alone. Involving the sales team builds ownership and accountability, apart from awareness. Furthermore, they may have much better suggestions. It is really enabling whenever Sarah and I discover a Taiwanese bakery.

What people think Regional Sales Management is: - Wining & Dining - Using Sales Scripts - Always Be Closing - Kissing Babies & Slapping Backs What it actually is: - Diligent Planning - Strategy Development & Implementation - Sincere Trust Building - World Class Integrity - Dedicated Self Motivation - Relentless Hard Work - Meticulous Follow Up - Very Thick Skin - Exemplary Personal Standards - Honest Passion for your Product - Special-Forces caliber Collaboration & Communication - Relatable Storytelling Buying lunches and being pushy doesn't grow market share. Razor's edge precision, tactics, and being a practitioner will.

How I Turned 3 Years Zero Sales into a 6-Figure Success – A Real-Life Story I achieved this through an unusual strategy – thinking outside the box. During my time as an Account Manager with a global FMCG company, I faced an outlet that had been inactive for 3 years. No sales, no interest. I was on a coaching call with the Business Operations Manager of a key trade partner who had written off that outlet, but I was determined to make things happen. Failure was not an option, especially in front of a mentee whom I had always said, “Impossible is Nothing!”. The outlet owner was unresponsive, not even responding to pleasantries, but I waited. Then the turning point came! Soon the store got very busy with customers and the owner was overwhelmed, I made my move – not the typical sales pitch, but stepping in to help as a temporary salesperson, even selling competitor products to his customers. That action gave me my breakthrough. After the rush, the outlet owner finally asked, “How can I help you?” By the time I left, I secured a 5-figure Order. That outlet went on to become a regular 6-figure revenue source each quarter and a strong brand ambassador introducing us to other outlets like his! This singular experience taught me the following lessons: Unexpected Solutions Work: Representing a big brand won’t always open doors. It took a creative, unusual approach to unlock this opportunity. Customized Approaches are key: In challenging business situations, tailored solutions are the real game changers, conventional methods often fail. Focusing on addressing their unique needs and adding real value to your customer’s business makes you their preferred choice and builds loyalty; it’s not just about selling the features and benefits of your brand.  These key lessons have impacted my career helping me to craft unexpected strategies to overcome tough challenges. #BusinessGrowth#Leadership#SalesStrategy#BusinessSolutions#FMCG #CustomerSuccess#Innovation#Strategy

Hi LinkedIn, SC Beverages & Consulting, we’re thrilled to announce that we’re expanding our portfolio for 2025 and looking for a few exceptional brands to partner with. Our mission is to redefine sales services by building genuine partnerships that bridge the gaps in the traditional sales model. We’ve created a modern, collaborative approach that combines the expertise of traditional West/Central/East sales managers with the strengths of brokers, delivering a streamlined and highly effective sales process. What makes us different? The traditional sales model often leaves founders disconnected from their accounts and retailers unaware of the passion and purpose behind the brands they carry. At SC Beverages & Consulting, we’re changing that. We work hand-in-hand with founders, ensuring they have a platform to share their unique stories directly with key buying teams, creating meaningful connections that drive results. Here’s how we support our partners: • Strategic Guidance: We provide actionable insights on financial models, forecasts, item economics, and detailed reporting on key account and distributor growth. • Distributor Management: From navigating national and regional distributors to clearing deductions, we ensure smooth and efficient operations. • Comprehensive Account Coverage: Our team calls on accounts coast-to-coast, including Whole Foods, Kroger, and Target, when it aligns with your brand’s strategy. Additionally, our inside sales team specializes in natural, specialty, and independent retailers like INFRA and NCG.As well as Conventional, Convinience, and Food Service • Transparent & Fair Partnership Model: We offer a simple monthly rate with a small incentive tied to top-line sales growth. Our focus is on driving new revenue for your brand—not collecting commissions on legacy sales. Why SC Beverages? Our team brings a wealth of experience from retail, distribution, brokerage, and brand-side operations. This diverse expertise allows us to view your business from every angle, delivering strategies that drive profitable, sustainable growth. We’re proud of the success we’ve helped our partners achieve and are happy to share references that highlight our results. If you’re seeking a true partner to help your brand thrive in 2025, we’d love to connect. Let’s grow together and make 2025 your best year yet. Wishing you a joyful holiday season and a prosperous new year, The SC Beverages & Consulting Team

Juice and Jeopardy - How Naked Juice's Journey Can Guide Your Sales Strategy. Back in the early 1980s, two friends, Jimmy Rosenberg and David Bleeden, noticed something. People loved healthy, natural drinks but didn't have many options to choose from. Walking along the sunny beaches of Santa Monica, they decided to change that. They started making fresh fruit juices with no artificial ingredients, calling it "Naked Juice." But starting a successful business from scratch was no easy task. The initial journey was tough. Imagine selling juice right on the sandy beaches with only a small stand. An interesting fact is that the name "Naked Juice" came from their idea of keeping the juices free from any artificial stuff, just like being "naked." Despite their passion, expanding the business wasn't simple. They had to find ways to get their products in more places while staying true to their natural roots. The big break came when Naked Juice tapped into the growing health food movement, appealing to people looking for nutritious options. To manage nationwide demand, they set up new delivery centers and even got bought by PepsiCo in 2007. This was a game-changer. With PepsiCo's wide distribution network, Naked Juice became available everywhere. This strategic move highlighted the importance of good sales systems and partnerships to grow a business. My Big Takeaway: The story of Naked Juice shows the power of a solid sales strategy and leadership in growing revenue and making an impact. Having an effective sales system and forming strategic partnerships can help scale operations and meet customer demands. Naked Juice’s road from a small beach stand to a nationwide brand teaches us that passion, coupled with smart sales strategies, can transform a business. Join the www.CEOSalesHuddle.com for sales growth and business strategies. Stay Hungry. Stay Humble. Che Brown www.CEOSalesHuddle.com Connect with me: @IamCheBrown #CEOSalesHuddle #CEOSalesDashboard #CEOMasteryNetwork

𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀: 𝗬𝗼𝘂𝗿 𝗥𝗲𝗽𝘀 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗢𝘂𝘁 𝗼𝗻 𝗛𝗶𝗴𝗵-𝗠𝗮𝗿𝗴𝗶𝗻 𝗡𝗶𝗰𝗵𝗲𝘀? 🚀 In packaging, the path to higher margins and less competition isn’t through commodity products; it’s through niche, specialized packaging solutions that most others overlook. Yet, many sales teams are focused on the same old products—leaving untapped opportunities on the table. Why? Often, sales managers are either unaware of these niches or hesitant to explore what they don’t fully understand. Here’s why it’s worth your attention and just a few companies we've discovered are actively looking: - Mars - Pepsi - Nestle' - L'Oréal - Unilever 🌟 Higher Margins, Less Competition: Specialized packaging solves unique problems, which means clients are less likely to treat it as a commodity. This allows for more significant pricing flexibility and loyal, long-term partnerships. 🎯 Diverse, High-Demand Niches: Think beyond boxes and bubble wrap. From temperature-controlled packaging to eco-friendly materials and custom-engineered designs, these niches address real pain points that few suppliers can satisfy. 👥 Empower Your Team: Encourage your reps to learn about and pursue niche markets. Not only will this differentiate them from the competition, but it will also build their expertise and confidence—creating a winning cycle for your team. 📈 Be the Leader Who Innovates: Don’t be intimidated by what’s new; embrace it. The packaging industry is evolving rapidly, and clients need advisors who can bring forward-thinking solutions to the table. Your role as a manager isn’t just to supervise but to inspire, guide, and open doors to new possibilities. Equip your team with the knowledge and encouragement to pursue these specialized opportunities, and watch as they bring in both higher margins and lasting client relationships. 🔑 Remember: Success in sales isn’t about doing what everyone else does. It’s about daring to do what others won’t. #PackagingResellers #PackagingSalesManagers #SpecializedPackaging

Having spent my earlier years working in kitchens and years after in B2B sales, I’ve realized there are so many similarities between the two which is pretty fascinating in my opinion. Both environments thrive on teamwork, precision, and the ability to stay cool under pressure. Just like in a busy kitchen, a sales team needs clear communication, a solid strategy, and the ability to adapt on the fly. In the kitchen, every role is crucial, from the head chef to the line cooks. Similarly, in sales, everyone from the sales director to the reps plays a vital part in closing deals. Both require a blend of creativity and consistency to succeed. Teamwork and Coordination: In both kitchens and sales teams, success depends on the seamless coordination of multiple people working towards a common goal. In the kitchen, it's about getting that perfect dish to the table on time; in sales, it's about closing deals efficiently and effectively. Clear Communication: Just as chefs call out orders and coordinate with their team, sales teams must communicate clearly to ensure everyone is on the same page. Miscommunication can lead to burnt dishes or lost deals. Adaptability: Kitchens and sales environments are both dynamic and fast-paced. Whether it's a sudden change in a customer's order or a shift in a client's needs, the ability to adapt quickly is crucial. Building Relationships: In both fields, building strong relationships is key. Whether it’s with your kitchen team, customers, or clients, fostering trust and reliability is essential for long-term success. Creativity and Consistency: Both chefs and salespeople need to be creative to stand out, but they also need to deliver consistent results. It’s about balancing innovation with reliability. Tasting the Food Throughout the Process: Just like chefs taste their food throughout the cooking process to ensure quality, in B2B sales, it’s important to constantly check in with the customer to ensure they are having the best buyer experience possible. This helps to catch any issues early and ensures the final product meets their expectations. There’s a unique satisfaction that comes from both worlds – the joy of seeing a perfectly plated dish or the thrill of closing a big deal. And at the heart of both is a commitment to excellence and a passion for what you do. What are your thoughts? Have you noticed similarities between your past roles and your current one? Share your experiences! #sales #b2b #businessgrowth #CareerInsights #salesstrategy

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿: "We hire brokers and do not have an insight sales team." 𝗪𝗵𝗮𝘁'𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘁𝗿𝘂𝗲: "Our sales in foodservice, away from home, alternative channel is non-existent and our broker has not produced for us any leads or results." My recommendation: Hire a fractional sales person who has experience in away from home, alternative channels and foodservice to develop and design the proper roadmap to success with sales, distribution and brand awareness. DM if you want me to introduce you to a friend who has over 16 years experience in foodservice sales. She has grown many cpg brands to a whole new level. Happy to make intros to her via DM.

Hey Tribe 💙 Let me Re-introduce myself 🤗 I'm Sopuruchukwu Laurel Amadi, your seasoned and dynamic sales professional, with almost a decade in sales, I have honed my ability to drive revenue growth, build high-performing teams, and develop strategic sales plans. My experience spans across various companies, including; Sundry Markets Limited, Massmart Discounters, Roda Commercial Ventures, Unilever PLC, where I consistently exceeded sales targets and contributed to substantial business growth. KEY ACHIEVEMENTS Revenue Growth: At Sundry Markets Limited, I led a sales team that increased annual revenue by 13.7 % within six months. This was achieved through a combination of strategic market analysis, expertise merchandising, customer relationship management, and targeted sales campaigns. Team Leadership: I have a proven track record of building and leading sales teams to success. For instance, I trained, and mentored a team of 9 sales associates, resulting in increase in team performance and morale. Skills and Expertise: I bring a blend of strategic thinking and hands-on execution of tasks, use of data analytics to improve business decisions, branding/partnerships and effective sales operations. My CORE COMPETENCIES include but are not limited to; Sales Forecasting and Analysis: Expert in using data-driven insights to predict sales trends and adjust strategies accordingly. Customer Relationship Management: Skilled in building long-term relationships with key clients and stakeholders to ensure repeat business and customer loyalty. Negotiation and Closing: Proven ability to negotiate large contracts and close deals effectively, often exceeding set targets. Adaptability: Agile in adapting to market changes and evolving customer needs, ensuring that sales strategies remain relevant and effective. Kindly follow Sopuruchukwu Laurel Amadí CPM, CCBA® for more collaborations & get valuable insights in business/sales trends. I will keep rooting for y'all 💪 Enjoy the rest of the week ✌️ #business #sales #fmcg

I used to tell my dad something unusual: “We need to try and put ourselves out of business every day”. - Yes that’s my dad, not me 😅 Many people don’t know this story about me… Back in 2016, my dad opened Northampton's first craft beer bottle shop, Beer Guerrilla. I worked with him for 3-4 years, managing everything from the bar to social media. I owe him a lot for the lessons it taught me. What I meant by “putting ourselves out of business” was that we had to explore every innovation, improvement, and idea. Anything that, if our competitors implemented it, could lead to a decline in our revenue. This mindset of continuous evolution is something I've strived to carry throughout my sales career. It's one of the reasons I’m now in a Demand Generation role today. During my time in sales, I witnessed the B2B buyer journey change right before my eyes. Cold calls and emails as an SDR were no longer effective, and even when they worked, the deals progressed so slowly because the prospects were rarely “in market”. This experience taught me the importance of exploring new opportunities and constantly challenging the status quo. It's a lesson I believe is crucial for all of us. In a rapidly evolving market, staying ahead means embracing change. It takes serious courage to forget the familiar and embrace something new and the only way to make sense of change is to plunge into it. ----------------------- Ps. Keep voicing your opinions and trying new things. It’s Important!