Will Davidson

Higher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. Read more. https://ow.ly/kozm50SwauO

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Calling all higher education marketers! 🎓📚 Unlock the power of data to optimize your campaigns. Check out our latest blog post, "Marketing Optimization in Higher Education", for valuable insights. https://ow.ly/rNv950T2ptJ #HigherEdMarketing #DataOptimization

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What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

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Top 10 Marketing Automation Platforms for #Associations: "Are you looking for the best marketing automation platforms for your association? These tools can help you streamline and optimize member communication, event promotion, and overall engagement. The right platform can make a huge difference in your association’s efficiency and effectiveness."  https://lnkd.in/gKuqXDxT MemberClicks by Personify #assnchat

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Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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Do you need to purchase an ABM platform before you launch your ABM pilot project? If you are a small team, buying a whole ABM platform can be a big lift. But ForgeX breaks down how you can stay scrappy with a bit of homework and some soul-search on just you want ABM to do for you: https://lnkd.in/e9iu-y-7 #Propensity #ABM #smallteams #marketingstrategy

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Migrating from Marketo to HubSpot? Don't sweat it! In just one week, our FREE webinar dives deep into key considerations, timelines, and best practices for a smooth transition. Get expert tips to make your move a breeze>> https://hubs.la/Q02v0mvr0 #MarketingAutomation #MarketoMigration #HubSpot

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🚀 HubSpot Product Update Spotlight! 🔦 Admins can now configure default columns in the forecasting deal table for individual reps! This new feature makes it easier for sales teams to focus on the most relevant information, leading to more productive 1:1 conversations and efficient forecasting updates. No more cluttered views or tedious setups—admins can now set relevant defaults across the entire portal, helping reps get set up quickly and without extra enablement work. To set it up, head to Settings > Objects > Forecast and select the columns you want to include. You can even choose to override or preserve users' customisations. Available to Professional and Enterprise customers on Sales and Service plans. 🌟 #HubSpot #SalesEnablement #Forecasting #SalesManagement

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Curious about your website's performance? Discover benchmarks and effective strategies for improving organic traffic at colleges and universities, based on data from over 200 higher ed sites. Access the report: https://hubs.li/Q02XLS4n0

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#INBOUND2024 update: Caroline Hall Prettyman attended a session on Breeze Intelligence, HubSpot's latest addition to their marketplace. Key takeaways: • Clearbit technology now within HubSpot • B2B enrichment and buyer intent tool • Adds data points to contacts using publicly available info • Reverse IP lookup for identifying potential leads This is a game-changer for B2B companies looking to supercharge their CRM data and lead generation efforts. Breeze Intelligence promises to bring a wealth of information into your HubSpot CRM, making it easier to understand and engage with your potential customers. We will be sharing more on this in the days to come. Have you heard about Breeze Intelligence? How do you think it will impact your B2B strategies? #HubSpot #B2BMarketing #CRM #LeadGeneration #MarTech

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Best Practices for Setting Up and Using Sales Forecasting in HubSpot https://hubs.ly/Q02Kyq1d0

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Sales are the single most important element of HubSpot - because without sales - businesses do not grow, are outcompeted, and will cease to exist 📈 So how do we use HubSpot Sales Hub effectively? 🤷‍♂️ Let's jump into our latest blog: https://hubs.ly/Q02FdjGR0

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Sales efficiency defines how well sellers drive sales with the resources available to them. And factors like buyer personas, training, and tools that reduce data entry can all help to improve that efficiency score. Explore these and other best practices on the Affinity blog: https://buff.ly/3VsVb5p

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A well-executed SEO strategy at a higher education institution: - Enhances search visibility ✅ - Engages prospects ✅ - Drives enrollment ✅ 🎓 In his latest guest blog for UPCEA our Co-Founder and CEO Will Scott explains how SEO helps higher ed marketers fill seats while navigating the demographic cliff, changing audience behaviors, and increased demand for online programs. Read Will's full article. Link in comments! . . . #SEO #EnrollmentMarketing #HigherEdMarketing #SearchInfluence #OptimizePotential

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Do webinars work in 2024 for B2B? Jacob Hagemeyer says so. Client and friend of Identity Matrix, Jacob joined Stephen M. Lowisz on the GTM Secrets podcast. They talked about webinars in B2B, HubSpot v Salesforce, building marketing teams, and much more! Check out the full episode on every podcast platform! Spotify link in the comments. #gtm #marketing #b2bmarketing

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