WiloFrames’ Post

🎉ICYMI, check out Anuja Gupta ‘s recent interview with MediaCat Magazine's Nazli Selin Ozkan where she explores our findings into the most important emotion in marketing- Joy. Read on: https://lnkd.in/em5TAFTg ▶️For a direct link to our report, click here: https://lnkd.in/dZPBT4u #MRX #BrandStrategy #MarketResearch #Marketing #Joy

The Five P's of brand marketing, by Marc Davison Great marketing isn’t all about generating likes; it’s about creating lasting impressions that align with your brand’s identity. I've developed a foundational template for creating marketing that levels up to this ideal which I call the FIVE P's. Powerful, Positive, Purposeful, Professional, and Personal. These 5 pillars form a framework designed to give your brand the best chance to resonate deeply with your audience. A powerful message grabs attention, creates a strong, memorable impact. A positive tone builds trust evokes positive emotions & associations. Purpose ensures every piece of content serves a strategic goal. Professionalism reinforces credibility & expresses high standards. Personal connections make your brand relatable & emotionally resonant. Together, marketing becomes not just memorable but a true reflection of your brand’s values, building long-term loyalty and meaningful engagement. Many of you are already doing this (whether you realize it or not). Feel free to share how you incorporate one or more of these values in your marketing - we'd love to celebrate it. #realestatemarketing #brandmarketing #marketingstrategy #authenticbrand #1000WATTMembership

Tired of the Same Old Marketing Message? Make Your Brand Feel Like a Cold Breeze! In today's digital jungle, brands need to stand out from the crowd. Consumers are bombarded with generic messaging, and the ones that truly resonate are the ones that evoke positive emotions. That's where Kite Media Concept comes in! We help businesses like yours craft marketing campaigns that feel as comforting and satisfying as hot tea on a rainy day. Here's how we do it: We develop captivating visuals: Warm, inviting imagery that evokes a sense of coziness and comfort. Think fireplaces, rainy mornings, and happy faces enjoying a steaming beverage! We craft clear and concise messaging: No jargon, just impactful language that resonates with your target audience. We'll make sure your brand voice is as warm and inviting as a steaming mug. We prioritize a seamless customer experience: Working with Kite Media Concept is a breeze! We'll guide you through every step of the marketing process, ensuring a smooth and stress-free journey. By partnering with Kite Media Concept, you can create a brand experience that leaves a lasting impression. Consumers will remember the positive feeling they get when interacting with your brand, leading to increased brand loyalty and advocacy. #KiteMediaConcepts #DigitalAdvertising #Marketing #Branding #Performance #Advertising

🌟 Creating Value and Consumer Desire in Marketing Campaigns 🌟 A beautifully crafted campaign is great—but does it trigger value and meet consumer desires? That’s the key question every brand should ask when crafting messages, especially if it's still building recognition. It’s not just about showing something fun or visually appealing; it’s about creating an emotional connection that makes consumers feel a need for what you offer. A campaign should inspire, address real emotions, and solve an unspoken need. If consumers can’t identify with the value you're presenting, even the most beautiful campaigns can fall flat. Top brands don’t just push products—they tap into emotional realities, like a desire for belonging, confidence, or fulfillment. They don’t sell items; they offer solutions to internal struggles, turning that emotional value into something irresistible. In marketing, the goal should be more than a clever idea or a beautiful execution. It’s about making sure your message resonates deeply and triggers genuine desire. #MarketingStrategy #ConsumerDesire #CreatingValue #EmotionalConnection #BrandStorytelling #PurposeDrivenMarketing

Story is what attracts an audience to your brand. Story is what fundamentally grounds your brand to it's marketing. Without story advertising does not work. Here’s how to structure a compelling brand story that resonates and drives action: 1. Introduce the Hero (Protagonist): Start by introducing a relatable character who represents the target audience. 2. Highlight the Conflict: Describe the challenges or obstacles they face (finding affordable organic food, reducing carbon footprint, managing stress). 3. Present the Solution: Introduce the brand/product as the solution to their problem 4. Show the Transformation: Explain how the character’s life has improved after using the product/service. 5. Emotional Appeal: Use emotional language to connect with the audience and highlight the benefits of the product/service. 6. Call to Action: End with a clear call to action encouraging the audience to engage with the brand (shop now, join the movement, get started today). Want more tips for structuring a brand story. Read our latest blog https://lnkd.in/erxBx4Ch #marketing #brands #branding #storytelling #advertising #marketingstrategy #b2bmarketing #demandgeneration #writingtips #marketingtips

Story is what attracts an audience to your brand. Story is what fundamentally grounds your brand to it's marketing. Without story advertising does not work. Here’s how to structure a compelling brand story that resonates and drives action: 1. Introduce the Hero (Protagonist): Start by introducing a relatable character who represents the target audience. 2. Highlight the Conflict: Describe the challenges or obstacles they face (finding affordable organic food, reducing carbon footprint, managing stress). 3. Present the Solution: Introduce the brand/product as the solution to their problem 4. Show the Transformation: Explain how the character’s life has improved after using the product/service. 5. Emotional Appeal: Use emotional language to connect with the audience and highlight the benefits of the product/service. 6. Call to Action: End with a clear call to action encouraging the audience to engage with the brand (shop now, join the movement, get started today). Want more tips for structuring a brand story. Read our latest blog https://lnkd.in/eBe2bTv5 #marketing #brands #branding #storytelling #advertising #marketingstrategy #b2bmarketing #demandgeneration #writingtips #marketingtips

E.L.F. BEAUTY is challenging the industry to DUPE THEM with DUPE THAT 🦄✨ This campaign is more than just clever marketing, it's a powerful statement about #BrandIdentity and #Values. Here's why "Dupe That" is making waves: 1️⃣ Playful #BrandPositioning: E.L.F. BEAUTY reinforces its image as a fun, approachable brand that delivers high-quality products at affordable prices. 2️⃣ Transforming Criticism into Strength: By reclaiming the term "#dupe" e.l.f. turns potential criticism into a powerful marketing asset. The brand has long been known for creating affordable alternatives to high-end products, earning a reputation as a "dupe" brand. Rather than avoiding this label, they've cleverly embraced it. 3️⃣ Showcasing Brand Values: The campaign challenges other brands to emulate e.l.f.'s positive practices, including #DemocratizingBeauty, #PromotingDiversity, and maintaining #EthicalStandards. 4️⃣ Engaging Social Media Presence: With its catchy slogan and visually appealing content, "#DupeThat" is designed to create buzz and encourage sharing across platforms. What are your thoughts on this approach? How do you think it will impact e.l.f.'s brand perception and market position? Let's discuss this in the comments! 💬 #elfcosmetics #DupeThat #BeautyIndustry #BrandInnovation #MarketingStrategy

The Secret to Building Brands That Truly Resonate in 2025👇 Let’s face it, traditional marketing tactics aren't the same anymore. Audiences today can spot an inauthentic brand story from a mile away. They don’t just want to buy a product; they want to believe in the mission behind it, connect with the people who created it, and see themselves reflected in the story. And this is where authentic storytelling comes into play. Here’s what I’ve noticed: Brands that share polished, overly scripted narratives are losing traction. Instead, the brands that win are the ones that: ✨ Highlight their why—not just their what. ✨ Show behind-the-scenes imperfections that make them human. ✨ Foster genuine connections by listening to their audience. In 2025, I believe we’ll see a major shift toward brands that: ↳ Tell stories about real people, not just products. ↳ Show the process—messy moments and all—behind what they do. ↳ Focus on impact, community, and transparency. If you’ve ever thought, “How can my brand compete with the big players?” here’s the good news: It’s not about competing. It’s about connecting. People don’t just want flawless marketing campaigns. They want a brand story that feels relatable, meaningful, and aligned with their values. Here’s your invitation to share your story: Why did you start? Who do you serve? What impact do you want to create? The brands that go deeper will be the ones leading in the year ahead. Because in 2025, authenticity isn’t just a buzzword. It’s the blueprint. #BrandStorytelling #Authenticity #MarketingTrends #DigitalMarketing #Storytelling

"Marketing tends to swing one of two ways: it’s either glossy and unrealistic, or a hyperbolic world of anarchy and chaos. Ultimately, however, it’s often an exaggerated version of reality. Can, or should, it be anything more than that?" Samaneh Zamani, the Queen of Strategic Marketing Disruption, challenges brands to go beyond the surface and truly connect with real people, not just as a marketing gimmick, but with genuine intention. 🔗 Read the full discussion in Creativebrief here: https://lnkd.in/emgtS_nu #AuthenticBranding #RealConnections

A strong brand identity does more than create recognition; it inspires loyalty and can catapult your brand to internet fame. How has your brand's identity evolved into a catalyst for customer loyalty and possibly even virality? Share instances where your brand has become a part of customers' lives, leading to organic content creation or social media buzz. Discuss the journey of how your brand has transcended traditional branding to become a staple in the digital landscape. #BrandLoyalty #BrandAwareness #ViralBranding